Slide deck used for two presentations on same day - morning session for the Environmental Protection Agency and afternoon session for the Executive Women in Government organization. Delivered on Thursday, November 5, 2009. For more information, please visit http://www.govloop.com and http://www/genshift.com.

1. BLOGS AS BRIDGES: HOW WEB 2 0
2.0
CONNECTS PEOPLE ACROSS THE AGES
(& ACROSS AGENCIES!)
November 5, 2009
For: By:
Environmental Protection Agency Andrew Krzmarzick
and Executive Women in Government Community Manager
Washington, DC
hi GovLoop
November 5, 2009

3. Myy
Story
Source: Flickr - Khalid Almasoud's Photostream

4. AGENDA
 What’s Gov 2.0?  Generation C
 Web 2.0?  Before You Begin
 Blogs  C o d So i g
Crowd Sourcing
 eDocuments
 Open Data
 Wikis
 Social Virtual Networks  Mobile Devices
 Twitter
 Podcasts
 GovLoop.com
 Facebook  YouTube
 LinkedIn
 Second Life

11. WHAT’S WEB 2 0?
2.0?

13. FOUR GENERATIONS
Veterans: 1920s‐1940
Baby Boomers: 1940‐1960
Generation X: 1960‐1980
Millennials: 1980‐2000
Millennials: 1980 2000
Web 2.0
Users?
Source: Washburn, E. Are You Ready for Generation X? Changing World View –
The Five Generations, Physician Executive. January‐February 2000.

14. A NEW GENERATION
How about “Generation C” ?

15. “…an avalanche
of consumer generated
g
‘content’…”
Two drivers:
(1) Our creative urges
(2) Content‐creating tools
‐ Trendwatching.com, Feb 2004

16. Generation C
By Dan Pankraz

17. FACT:
GEN C is a mindset
g g
covering digital
creatives aged 10-35

18. Source: Flickr – lyzadanger’s photostream

19. “GENERATION C”
G C
Someone of ANY age
who is actively using social media
and engages others on the Internet
with a "2.0" mindset:
creative, collaborative
and community‐oriented.

20. “GENERATION C”
G C
Generations Explained
% of total adult % of internet-using
internet using
Generation Name*
G ti N * Birth Years, A
Bi th Y Ages i 2009
in
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22%
Older Boomers Born 1946 1954 Ages 55 63
1946-1954, 55-63 13% 13% 35%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.

21. 2.0
1.0
10

24. “GENERATION C”
Users age 18‐24 = 10.6%
Users age 35‐54 grew 276%,
18‐24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824

25. BEFORE YOU BEGIN…
1.
1 Why? Ti t i i g l bj ti d g
Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents, citizens.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5.
5 When? C t h d l t i l
Create a schedule to implement and evaluate.
t d l t

26. BEFORE YOU BEGIN…
1. Why? Tie to mission, goals, objectives, needs, gaps.
1 Ti t i i g l bj ti d g
• Transparency
p y
• Accountability
• Participation

28. BLOGS
What is a Blog?
a. an online journal or diary
j y
b. a “time bandit” that thwarts
my team’s productivity
c. abbreviation for “web log”
d. a creature from a bad sci‐fi movie

29. BLOGS
Which of the following have a Blog?
g g
a) Environmental Protection Agency
b) Transportation Security Agency
c) Los Angeles Fire Department
d) Cit f L S ll IL
City of LaSalle, IL
e) State of Massachusetts
f) All f h Ab
All of the Above

30. BLOGS
Transforming Government
http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml

31. BLOGS
Step 1: Pick a Blog Platform
Step 2: Create an Account
Step 3: Name Your Blog
Step 4: Produce Content
Step 5: Publish Post!

32. BLOGS
http://GenShift.com

33. BLOGS
1. Why? Tie to mission, goals, objectives, needs, gaps.
1 Ti t i i g l bj ti d g
• Disseminate targeted messages
• Explain your mission / activities
• Foster dialogue / elicit feedback

34. WIKIS
What in the world is a Wiki?
Wh t i th ld i Wiki?
a. an online encyclopedia
b. a web‐based tool where multiple users
create, publish and edit information
t bli h d dit i f ti
c. a Hawaiian word for “fast”
d. all of the above

35. WIKIS
You call this fast?
f

36. WIKIS
Transforming Government

37. WIKIS
1. Why? Tie to mission, goals, objectives, needs, gaps.
1 Ti t i i g l bj ti d g
• Provide a space for inter‐agency collaboration
p g y
• Gather the intelligence of the crowd
• Widen the net for broader insight / information
• Create a crowd‐corrected directory / resource
C t d t d di t /

38. WIKIS WIKIS
Step 1: Pick a Wiki Platform
St Pi k Wiki Pl tf
Step 2: Create an Account
Step 3: Set Up Your Wiki
Step 4: Produce Content
Step 5: Edit and Post!
St 5 Edit d P t!

39. SOCIAL VIRTUAL NETWORKS
Who in this room has the
most connections/friends on:
NOT
JUST
FOR
KIDS!!!

40. SOCIAL VIRTUAL NETWORKS
Transforming Government

41. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
Information
Ideas
Insight
Sharing
h Issues
Individuals
I di id l
Intelligence

42. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS

43. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
Steve Ressler
Founder, GovLoop.com

44. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
Business Problem:
Millions of
government
employees working
l k
on similar issues but
no safe place to
connect and share
best practices
p
Solution: GovLoop.com ‐ Social Network
for Government Community

45. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
ONE YEAR LATER…
ONE YEAR LATER
 Over 20,000 members
 CTOs, CIOs, Politicians, Professors, Innovators at
All Levels of Government
 International Collaboration (Australia, Brazil, Canada)

46. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
1. Why? Tie to mission, goals, objectives, needs, gaps.
y g g
Share / gain knowledge / information
/g g /
Connect with colleagues / common interests
Replicate best practices more rapidly

47. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
• Free
Micro blogging
• “Micro‐blogging”
• 140 characters or less
• Send and read user updates
 aka “Tweets”
• Text‐based but can post links / photos
Text‐based, but can post links / photos
• Anywhere, anytime via cell or computer

48. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
GovTwit.com
• State/Local = 900+
• Federal Agencies = 500+
• Dept of Defense = 150+
• Hawaii = 8

49. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
1. Why?
 Crowd sourcing ideas to improve services
Crowd‐sourcing ideas to improve services
 Communicating with / to citizens
 Posting links to key information
 Reporting incidents, sending alerts
 Promoting events, surveys, studies, etc.

50. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
Step 1: Go to Twitter.com
Step 2: Create an Account
Step 3: Find People to Follow
Step 4: Consider Alternate Tools
Step 5: Jump in the Stream (“dialoguing” vs. “doing”)

51. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS

52. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
Groups

53. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
1. Why? Tie to mission, goals, objectives, needs, gaps.
y g g
 Recruit candidates for open positions
 Find job candidate references/recommendations
 Launch discussions with industry / other agencies in groups
y g g p

54. CROWD SOURCING
http://betterbuyproject.com
htt //b tt b j t

55. CROWD SOURCING
http://www.thenationaldialogue.org
p g g

56. OPEN DATA

57. OPEN DATA

58. OPEN DATA

59. RSS
What does RSS stand for?
a) Like K.I.S.S., only R.S.S.
b) Rhapsodically Syncopated Sound
c) Really Simple Syndication
d)
) None of the above

60. RSS

61. PODCASTS
Q. What’s the difference between
Q Wh t’ th diff b t
a podcast and a vodcast?
A. Podcast = Audio Downloadable
Vodcast = Video

62. PODCASTS
Transforming Government

63. PODCASTS
http://www.epa.gov/epahome/podcasts.htm

64. PODCASTS
1. Why? Tie to mission, goals, objectives, needs, gaps.
 Provide public service announcements
 Train / inspire your personnel (bite‐size chunks)
 R
Record important meetings / events
d i t t ti g / t

65. PODCASTS
Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!

66. VIDEO SHARING
Why/How do you use
Wh /H d
?
http://www.youtube.com/user/USEPAgov

67. VIDEO SHARING
Why/How do you use
Wh /H d
?
http://www.youtube.com/UnitedStatesNavy

68. VIDEO SHARING
1. Why? Tie to mission, goals, objectives, needs, gaps.
y g g
 Tell your story (control your message)
y y( y g )
 Capture knowledge of retiring employees
 Recruit the next generation of public servants

69. MOBILE PHONES/DEVICES
What has your Cell Phone taught
you lately?
“Most cell phones today have
more computing power
than was available to
NASA during the
• Audio Books Apollo space program…”
• Podcast Briefs (i.e. Guide by Cell)
( y ) ‐ Wes Ferguson, Author of
h f
• Text Message Tips Moving at the Speed of Creativity
• Entire Classes????

70. MOBILE PHONES/DEVICES
http://www.faa.gov/wireless/info

71. MOBILE PHONES/DEVICES
http://m.epa.gov/

72. WEB‐BASED CALLING

73. WEBCASTS & WEBINARS
Q. What’s the difference between
Q Wh t’ th diff b t
a webcast and a webinar?
A. Webcast = One‐Way
Webinar = Interaction

74. SOCIAL BOOKMARKING
http://delicious.com/akrzmarzick
p // /

75. WIDGETS
http://epa.gov/widgets/

76. EDOCUMENTS

77. VIRTUAL WORLDS
What s the coolest name for an
What’s the coolest name for an
avatar in Second Life?
a. I h b d I
Ichabod Issachar
h
b. Siegfried Lactanoid
c. Zedeka Nadezda
d. Horatio Fizelmeister
Second Life Avatar

78. VIRTUAL WORLDS
Transforming Government

79. LEGAL ISSUES
• Indemnification and limited liability: seeking to remove the
indemnification clause (because agency officials cannot agree
to tie their agency to unlimited liability in violation of the Anti‐
Deficiency Act), and to ensure that liability is limited and
covered by federal law.
• Jurisdiction and choice of law: the proposed agreements
must be governed by the law of the United States and by the
relevant state law only in the absence of other federal law.

80. LEGAL ISSUES
• FOIA: the proposed agreements recognize that we adhere
to the Freedom of Information Act.
h F d f I f i A
• Intellectual property: the proposed agreements recognize
p p y p p g g
that our content is in the public domain.
• Advertising: providers have assured that they will eliminate
or minimize advertising and that they have no intention of
adding advertising that they do not currently display.

81. LEGAL ISSUES
• Grandfather arrangements: previous "click through"
agreements will be superseded by new agreements, making it
possible to "cover" existing accounts, avoiding the need to
close old accounts and rebuild content from scratch.
• Free Service: in every case so far, providers will not charge
federal account holders for the use of their services. These are
not contracts; they are no‐cost agreements. While fee‐based
“premium” services may be available from the same provider,
those are separate arrangements for which the agency should
proceed under traditional “procurement” processes.

82. POLICY ISSUES
Privacy
Employee Activity
Paperwork Reduction Act
Cookies
http://www.whitehouse.gov/blog/Enhancing‐Online‐
h // hi h /bl / h i O li
Citizen‐Participation‐Through‐Policy/
Records Management
Federal Advisory Committee Act (FACA)
For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions:
http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf
http://www usa gov/webcontent/documents/SocialMediaFed%20Govt BarriersPotentialSolutions pdf

83. SECURITY ISSUES
RISKS RECOMMENDATIONS
•Impersonation / info integrity • Cybersecurity policy official
• Unwanted surveillance • National strategy
• Compromised intelligence
p g • Public awareness campaign
p g
• Infrastructure threats • Incident response plan
Talen from Cyberspace Policy Review:
http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf

84. HUMAN RESOURCES ISSUES
RECRUITMENT RETENTION
• Be cool / innovative • Use ‘em or lose ‘em!
• Be where they are • Knowledge transfer
• Boomers “retiring”
g • Alumni network
• Set clear boundaries • Emergency corps
Talen from Cyberspace Policy Review:
http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf

85. WHAT’S NEXT? Blogs
eBooks
1. Why? Tie to mission, goals, objectives, needs, gaps.
y g g
Mobile Phones
2. How? Decide which tools best meet goals. Podcasts
RSS
3. What? Content is the key to success.
3 What? Content is the key to success Social Bookmarking
4. Who? Assign owner/contributors; define audience. Social Virtual Networking
Videos
5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life)
Wh ?
Web‐Based Calling
Webcasts/Webinars
Wikis

86. WHAT’S NEXT?
http://epa.gov/webgovernance/leadership.html
g g

87. WHAT’S NEXT?
http://epa.gov/webtraining/
p // p g / g/

88. WHAT’S NEXT?
WEB 3.0?
30
• 3‐D
3D
• Mobile / Clouds
• Aggregation

89. THANK YOU!
FOR MORE INFORMATION:
HTTP://GRADUATESCHOOL.EDU
//
ANDREW KRZMARZICK
Phone: (202) 352‐1806
Email: Andrew@GovLoop.com
Blog: http://GenShift.com
Blog: http://GenShift com
Twitter: @krazykriz
Linkedin.com/in/andrewkrzmarzick
Second Life: Zedeka Nadezda
d f d k d d