This presentation was prepared by Brand Builder Communications for the Rotary District 6630 PR Awareness Campaign. It explains how a team of Rotarian communications professionals is developing an integrated communications campaign to promote engagement by Northern Ohio Rotary Clubs and develop an inbound marketing channel for the district\’s 55 clubs,

1. Rotary District 6630
Integrated Communication
Campaign

2. RI PR Grant Overview
Goal: Increase membership of the 55 Clubs
of Rotary District 6630 through increased
awareness.
Tactics to be employed:
• Video
• Billboard Campaign
• Social Media and Search

5. RI PR Grant Tactics
The Video

6. RI PR Grant Tactics
The Billboard Campaign

7. RI PR Grant Tactics
The Billboard Campaign

8. RI PR Grant Tactics
The Facebook Page & Club Locator App
Facebook.com/rotary6630

9. RI PR Grant Tactics
The Facebook and
LinkedIn Campaign

10. RI PR Grant Tactics
The Facebook and
LinkedIn Campaign

11. RI PR Grant Tactics
How can you engage?
• Facebook
• Twitter
• Youtube
• Flickr
• iPhone
• Android