The document discusses best practices for using social media to build relationships. It recommends listening first by setting up accounts, keywords, and feeds to follow conversations. Then look for ways to add value through meaningful comments. Focus on building trust and sharing insights over time rather than one-time promotions. Listening is important for the whole organization to learn how they can best engage and support others in conversations online.

1. Tuesday Sept 22, 2009 Rebecca Krause-Hardie AudienceWorks.com Blog arts.typepad.com Email krause@moonroad.com

4. Like This Dance Video with 20 million views!

5. SO YOU THINK YOU CAN DANCE

6. Old Model of Communication One to Many Monologues My Org The same message to many recipients

7. Here’s the New Model of Communication

8. When we do, here’s what happens … Many to Many … Networked Conversations My Org

11. What are the core attributes of relationships? Flickr attribution Amit Gupta

12. trusting Flickr attribution opxphile

13. sharing Flickr attribution Andy Woo

14. being responsive Flickr attribution ClickFlashPhotos

15. valuing each other Flickr attribution avriette

16. even, OMG … giving away control! Flickr attribution kitchenkam The reason most organizations persist in their push marketing monologues with their patrons; they want to stay in control . All they give up … is turning their passionate patrons into powerful viral marketing machines … who will happily do it for free

18. Conversations are happening everywhere! Your job is to listen, join them … and add value My Org

19. Conversations happen everywhere twitter My Org facebook blogs twitter

25. Listening

34. Negativity

35. Supplies - tools

37. Supplies - comments are sticky That can be both good and bad.

38. Supplies -Humor

43. Culture Sites: Yelp

44. Culture Sites: Upcoming

45. Culture Sites: Eventful

48. Google - Aggregator Central

49. Google Reader - Your Dashboard

50. Google Reader

51. Subscribing to blogs

52. Adding a Blog ‘feed’ to Google Reader

53. Google Reader - Setting up Alerts

54. http://www.google.com/alerts

55. http://www.google.com/alerts

56. Google Alert Feeds

57. Google Alerts Feed

58. Test with Google Search

59. Google Dance Blog Search

60. Google Groups

61. Google Groups Search

62. Google Groups City Center: Fall for Dance

63. Subscribe to Group Feeds

64. Using Google PageRank : Do you know who is linking to you?

66. Subscribing to Technorati Search Feed

67. Del.icio.us Search

68. How many others value this link

69. Find out who else is tracking Dance tags

70. Use Del.icio.us Search - to help you identify keywords (tags)

71. Twitter Search

73. Fail early and often! (Remember Yoda, “No Try … Just Do”)