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Leveraging Technology to Attract, Engage  & Educate Museum Visitors,[object Object],Devon Akmon ,[object Object],Deputy Director | Arab American National Museum,[object Object]
Utilizing Technology,[object Object],“As technology and all its tools change, so do the challenges facing museums. Among them: how to install wireless Internet access in old buildings so visitors can use their own devices, how to keep up with the constant demands of social media and, most important, calibrating how much the public should influence what goes on the walls.”             ,[object Object],Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>,[object Object]
Utilizing Technology,[object Object],“It’s less about technology and more about what the visitor can bring to the equation… In the end, we want people to feel ownership of this museum. We ask them to tell us what they think. They can give us a bad review; when we make a mistake they can come to our rescue. We want to engage with our community.”             ,[object Object],                Shelley Bernstein, Brooklyn Museum,[object Object],Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>,[object Object]
Social Media,[object Object]
Social Media + Goals,[object Object],Listen/collect feedback,[object Object],Communicate/share stories,[object Object],Educate,[object Object],Generate buzz,[object Object],Build community,[object Object],Extend our outreach,[object Object]
The Art of Conversation,[object Object],[object Object]
September 1, 2010
Developed by Jim Richardson/Sumo Marketing
23 countries + 340 museums
Based on the #followamuseum campaign
Goal: get more people interested in museums,[object Object]
Curating Info | Twitter Lists,[object Object]
Curating Info | Spreadin’ The News,[object Object]
Open & Informative | Museum Blog,[object Object]
Crowdsourced Fundraising,[object Object],[object Object]
Cultivate a new audience
Test ideas & concepts
Mobilize supporters
Creative fundraising
Utilize other social media outlets to drive traffic,[object Object]
A video kiosk/reflection station connected to YouTube
Questions posed on Facebook, Twitter and other websites,[object Object]
Examples of Educational Resources via New Media Technologies,[object Object],[object Object]
Cellphone-based audio tour of museum exhibits
iTunes U
Podcasts
Web-based exhibits

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Leveraging Technology to Attract, Engage & Educate Museum Visitors