The document discusses business opportunities and strategies for Indian companies in Sub-Saharan Africa. It notes that the region has immense natural resources and a growing population, but also challenges like infrastructure issues and corruption. It recommends that Indian businesses focus on sectors like pharmaceuticals, chemicals, and machinery when exporting to countries in the region. Manufacturing in Africa or partnering with local companies can help address issues around payments and logistics.

1. BUSINESS FOCUS Sub Saharan Africa

2. THE GREEN LAND OF MASSIVE RESOURCES, THOUGH CALLED DARK CONTINENT DUE TO IGNORANCE

3. DOING BUSINESS IN AFRICA - COMESA THE DARK CONTINENT BUT SPARKLING BRIGHTNESS FOR BUSINESS COMMUNITY THE LAND WITH IMMENCE POTENTIAL

7. In the Past INFORMATION LOW PROGRESS DICTATORSHIP MACRO ECONOMIC INSTABILITY POOR LOGISTICS CIVIL STRIFE

10. AFRICA

11. SOUTH AFRIC A ABUNDANT RESOURCE IMPORTS EXPORTS EDIBLE OIL TEXTILE/MADE UPS VEHICLES / PARTS CHEMICALS PHARMACEUTICALS PREPARED FOODS RICE SHOES / LETHER GOODS SPICES IRON & STEEL BREWERIES MOLASSES FRUITS/VEGETABLE ELECTRICAL EQUIP. ENGG. ITEMS METALS

13. EFFECTS AND END RESULTS LIMITED DEVELOPMENTS PAYMENT PROBLEMS NO FDI LAKE OF TRADE FOCUS HIGH RISK LEVELS CORRUPTIONS

15. LIMITATIONS FOR BUSINESS MANY ARE LAND LOCKED PAYMENTS LACK OF CONFIDENCE HIGH IMPORT DUTIES SYSTEMS , NOT EFFECTIVE MANIPULATION AT ALL LEVELS

16. INDIA – SUB SAHARAN AFRICA CLOSE AND CORDIAL NRI CONTRIBUTION BAD MEMORIES TOO GROWING RAPIDLY DIPLOMATIC REP. PROMOTION ON BOTH SIDES

20. FOCUS AREAS IN SSA NIGERIA S. AFRICA MAURITIUS KENYA ETHIOPIA TANZANIA GHANA 69% OF INDIA – AFRICAN EXPORTS CONCENTRATE ON THE ABOVE

23. INDIA’S PORDUCT FOCUS DRUGS & PHARMACEUTICAL CHEMICALS MACHINERY & INSTRUMENTS TRANSPORT EQUIPMENTS TELECOM SERVICES INFORMATION TECHNOLOGY

24. SOUTH AFRICA

39. KENYA - ESTABLISHED INDIAN STRONGHOLD CLOTHING & TEXTILES ELECTRICAL EQUIPMENT CANNED FOODS PRINTING & PUBLISHING TRANSPORT EQUIPMENT PHARMA DRUGS BAKERY PRODUCTS PLASTIC & RUBBER KITCHEN ITEM

50. MAJOR CHALLENGES AND RISKS PAYMENT CARGO MOVEMENT NO RIGHT INFORMATION BANKING PRACTICE POLITICAL RISK HIGH DUTY CORRUPTION

51. BUSINESS PRACTICES BENEFITS : RISKS : DIRECT EXPORTS THROUGH AGENTS WITHOUT AGENTS THROUGH TENDER

52. THROUGH LOCAL PARTNER EXCLUSIVE 100% OWNERSHIP J.V PARTNER

53. MANUFACTURING IN SSA SUPPLY RAW MATERIAL ADD VALUE SEND TO OTHER SSA COUNTRIES

54. MANUFACTURING & TRADE MANUFACTURING OF FEW RANGES TRADING OF FEW RANGES ESTABLISH BRAND NAME

55. COVER RETAIL OUTLETS SEND ASSORTED PRODUCT RANGES DISTRIBUTE ONLY TO RETAIL OUTLET

56. OPERATE THROUGH FREE PORT STOCK THE GOODS DESPATCH TO DESTINATIONS COLLECT MONEY

59. MARKET APPROCH TRADE FAIRS / EXHIBITIONS BUYER / SELLER MEET CATALOGUE SHOW

62. MARKET APPROACH TRADE FAIRS / EXHIBITIONS DELEFATION DIRECT VISIT TRADE BODIES FREE PORT AN OPPORTUNITY TO SHOW THE PRODUCTS AND GAUGE THEIR INTEREST

63. STRATEGIES AND MARKET APPROACH IN COMESA Option 1 Indian Manufacturer Appoint local agents A B C DISTRIBUTORS

64. OPTION 2 Indian Manufacturer Regional representative (Principals) Market 1 Market 2 Market 3

65. Option 3 Indian Manufacturer Tender Specialist Private Distributor Govt. Supply Retail

66. OPTION 4 Indian Company Partial Manufacturing Center Import from India Manufacture Items Have the Market Control

67. OPTION 5 Indian Company with Brand Regional strong marketing group Exclusive Tie - up Just Facilitate

68. OPTION 6 Indian Manufacturer Well established marketing Co. Do contract manufacturing on his brand Don’t bother what he does