Evaluation

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[object Object],[object Object],Web address Masthead Date Lure Bar Main Headline Adverts Article in columns Main Picture Caption to picture By-line

[object Object],[object Object],Web address Introducing Slogan Brand Colour Masthead/Name Background of various pictures of the local area Slogan to tell the potential audience about what the paper will be like Brand logo Price where sold

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[object Object],[object Object],For our brand identity we have created a number of different trade marks that are used in all of our work ; ,[object Object],[object Object],[object Object],our paper was missing, something so I created the logo consisting of a map of London with Enfield standing out in bold.

[object Object],[object Object],Sample from Enfield Independent Health campaigners are rejoicing after a pledge made by a health minister on Chase Farm Hospital last week. Save Chase Farm councillor Kate Wilkinson and Enfield North MP met with health minister Mike O’Brien last week to push for a further ministerial review of the decision to downgrade A&E at Chase Farm Hospital. Kate Wilkinson hoped that Mr O'Brien "did not rule out" the prospect of a review but was unable to act because a general election had been called. But in a letter, seen by the Enfield Independent, setting out what was agreed at the meeting, Mr O’Brien said: “I am assured by NHS London that no changes other than those in line with the Independent Reconfiguration Panel’s recommendations are planned.” The council is seeking judicial review, arguing the public consultation, whose results were published in June, was unlawful because it did not give residents the option of retaining a 24-hour emergency department. ‘ Who What Where When’ Introduction Quote Quote From official Finishes with What might happen next Sample from my Article

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[object Object],[object Object],Weather Masthead/logo Link bars to other areas of site Latest Headlines Links to stories Most read feature Adverts logo Keeps the same format on each page Headline Most read feature Adverts

[object Object],[object Object],http://map.hyperlocal.co.uk/

[object Object],[object Object],I took inspiration from the Sky News and Guardian apps as they allowed you to; Click on the tag icons to uncover a list of related subjects for every story as well as listing all the latest news on thousands of subjects using the search engine

[object Object],[object Object],flash video player showing exclusive Enfield Extra news content, and much more… ‘ Have your say section’ Mobile version regularly updated news

[object Object],[object Object],Eco logo

[object Object],[object Object],Traditional local pager size 380mm by 300mm Our new size 210mm by 297mm

[object Object],[object Object],Large percentage of page Much less obtrusive allowing more room for content

[object Object],[object Object],Arial Verdana Times New Roman From this test, it was clear to see that Arial was the best font as it was easy to read as well as taking up a small amount of room.

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[object Object],Cheese reshaped in Photoshop was than coloured using colour from another picture to be used as a gold bar in the ‘cash for gold advert’. Photoshop allowed me to built up several different layers in the poster. I also chose to use Photoshop's transparency feature to make to collage of pictures less in your face by making them 50% Transparent. Similarly Photoshop allowed me to edit this picture of an i-phone (left) to make it appear as if it were running our Enfield Extra app.

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