SlideShare a Scribd company logo
1 of 33
Advertising As a tool for IMC
[object Object],[object Object],Origin
[object Object],[object Object],[object Object],[object Object],[object Object],Definitions of Advertising
Economic effects of advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Advertising ,[object Object],[object Object],[object Object],[object Object]
Commercial Advertising Media Billboard Advertising Bus-stop Benches
A Flyer for an event sponsored by Nike
Covert Advertising
Choosing the right advertising medium ,[object Object],[object Object],[object Object],[object Object]
3 important Questions? ,[object Object],[object Object],[object Object]
Some Factsā€¦ ,[object Object],[object Object]
Newspapers ,[object Object]
Newspapers (Advantages) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newspapers (Disadvantages) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magazines ,[object Object]
Magazines (Advantages) ,[object Object],[object Object],[object Object],[object Object]
Magazines (Disadvantages) ,[object Object],[object Object],[object Object],[object Object]
Yellow Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yellow Pages (Advantages) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yellow Pages (Disadvantages) ,[object Object],[object Object],[object Object],[object Object]
Radio (Advantages) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio (Disadvantages) ,[object Object],[object Object],[object Object],[object Object]
Television (Advantages) ,[object Object],[object Object],[object Object]
Television  (Disadvantages) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Specialty Advertising ,[object Object]
Specialty Advertising (Advantages) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Specialty Advertising (Disadvantages) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effectiveness of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leave Nothing - Campaign
TVC
Print Advertisements
Thankyou!

More Related Content

What's hot

Ss media planning 101 newspapers, magazines, television, and radio advertisin...
Ss media planning 101 newspapers, magazines, television, and radio advertisin...Ss media planning 101 newspapers, magazines, television, and radio advertisin...
Ss media planning 101 newspapers, magazines, television, and radio advertisin...
Marcus Vannini
Ā 
Adv 206 spring 14 class 16 media basics
Adv 206 spring 14 class 16 media basicsAdv 206 spring 14 class 16 media basics
Adv 206 spring 14 class 16 media basics
Lucas Spain
Ā 
Scheduling the advertising and executing the advertising program
Scheduling the advertising and executing the advertising programScheduling the advertising and executing the advertising program
Scheduling the advertising and executing the advertising program
Camille Yson
Ā 

What's hot (20)

Media Planning - [SKARtec Digital Marketing Academy]
Media Planning - [SKARtec Digital Marketing Academy]Media Planning - [SKARtec Digital Marketing Academy]
Media Planning - [SKARtec Digital Marketing Academy]
Ā 
11) chapter 19 advertising overheads
11) chapter 19  advertising overheads11) chapter 19  advertising overheads
11) chapter 19 advertising overheads
Ā 
Ss media planning 101 newspapers, magazines, television, and radio advertisin...
Ss media planning 101 newspapers, magazines, television, and radio advertisin...Ss media planning 101 newspapers, magazines, television, and radio advertisin...
Ss media planning 101 newspapers, magazines, television, and radio advertisin...
Ā 
Comparison of different kinds of media
Comparison of different kinds of mediaComparison of different kinds of media
Comparison of different kinds of media
Ā 
Types of media
Types of mediaTypes of media
Types of media
Ā 
Indian media understanding
Indian media understandingIndian media understanding
Indian media understanding
Ā 
A Guide to Media Planning + Buying
A Guide to Media Planning + BuyingA Guide to Media Planning + Buying
A Guide to Media Planning + Buying
Ā 
Real Screen Masters Class
Real Screen Masters ClassReal Screen Masters Class
Real Screen Masters Class
Ā 
Advertising media
Advertising mediaAdvertising media
Advertising media
Ā 
Adv 206 spring 14 class 16 media basics
Adv 206 spring 14 class 16 media basicsAdv 206 spring 14 class 16 media basics
Adv 206 spring 14 class 16 media basics
Ā 
Why ad research
Why ad researchWhy ad research
Why ad research
Ā 
Media
MediaMedia
Media
Ā 
Chapter 8 advertising-media-selection- additional
Chapter 8 advertising-media-selection- additionalChapter 8 advertising-media-selection- additional
Chapter 8 advertising-media-selection- additional
Ā 
Advertising media selection
Advertising media selection Advertising media selection
Advertising media selection
Ā 
Television as an advertising media
Television as an advertising mediaTelevision as an advertising media
Television as an advertising media
Ā 
Scheduling the advertising and executing the advertising program
Scheduling the advertising and executing the advertising programScheduling the advertising and executing the advertising program
Scheduling the advertising and executing the advertising program
Ā 
Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13
Ā 
Television advertising
Television advertisingTelevision advertising
Television advertising
Ā 
Media planning and buying
Media planning and buyingMedia planning and buying
Media planning and buying
Ā 
Medium of Advertising
Medium of AdvertisingMedium of Advertising
Medium of Advertising
Ā 

Viewers also liked (9)

Freescale Ppt1, event management
Freescale Ppt1, event managementFreescale Ppt1, event management
Freescale Ppt1, event management
Ā 
Alseny slideshow
Alseny slideshowAlseny slideshow
Alseny slideshow
Ā 
Development of face, nose, palate by dr. noura 2014
Development of face, nose, palate by dr. noura 2014Development of face, nose, palate by dr. noura 2014
Development of face, nose, palate by dr. noura 2014
Ā 
Development of face
Development of faceDevelopment of face
Development of face
Ā 
Congenital malformations
Congenital malformationsCongenital malformations
Congenital malformations
Ā 
Economic effects of advertisements
Economic effects of advertisementsEconomic effects of advertisements
Economic effects of advertisements
Ā 
Nestle Maggi
Nestle MaggiNestle Maggi
Nestle Maggi
Ā 
Business Plan
Business PlanBusiness Plan
Business Plan
Ā 
Sample Business Proposal Presentation
Sample Business Proposal PresentationSample Business Proposal Presentation
Sample Business Proposal Presentation
Ā 

Similar to Presentation1

Ch 14 business management ppt
Ch 14 business management pptCh 14 business management ppt
Ch 14 business management ppt
Rebecca Buck
Ā 
Marketing Chapter 19 Advertising
Marketing Chapter 19  AdvertisingMarketing Chapter 19  Advertising
Marketing Chapter 19 Advertising
maleci
Ā 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
shivakshi01
Ā 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
shivakshi01
Ā 
Chapter13 Integrated Marketing Communications 1
Chapter13 Integrated Marketing Communications 1Chapter13 Integrated Marketing Communications 1
Chapter13 Integrated Marketing Communications 1
dr_ahmadov
Ā 

Similar to Presentation1 (20)

Ch 14 business management ppt
Ch 14 business management pptCh 14 business management ppt
Ch 14 business management ppt
Ā 
Advertising media
Advertising mediaAdvertising media
Advertising media
Ā 
Marketing Chapter 19 Advertising
Marketing Chapter 19  AdvertisingMarketing Chapter 19  Advertising
Marketing Chapter 19 Advertising
Ā 
Media - Basics of advertising
Media - Basics of advertisingMedia - Basics of advertising
Media - Basics of advertising
Ā 
Pricing and promotional strategies for Cosmetic products.New Product Developm...
Pricing and promotional strategies for Cosmetic products.New Product Developm...Pricing and promotional strategies for Cosmetic products.New Product Developm...
Pricing and promotional strategies for Cosmetic products.New Product Developm...
Ā 
Advertising and sales promotion
Advertising and sales promotionAdvertising and sales promotion
Advertising and sales promotion
Ā 
Using advertising as a marketing tool
Using advertising as a marketing toolUsing advertising as a marketing tool
Using advertising as a marketing tool
Ā 
[SKARtec Academy] - Media Planning
[SKARtec Academy] - Media Planning[SKARtec Academy] - Media Planning
[SKARtec Academy] - Media Planning
Ā 
Different Types of Media
Different Types of MediaDifferent Types of Media
Different Types of Media
Ā 
Media Characteristics
Media CharacteristicsMedia Characteristics
Media Characteristics
Ā 
Advanced Fashion: Standard and Promotion by s. manohari
Advanced Fashion:  Standard and Promotion by s. manohariAdvanced Fashion:  Standard and Promotion by s. manohari
Advanced Fashion: Standard and Promotion by s. manohari
Ā 
Print advertisement
Print advertisementPrint advertisement
Print advertisement
Ā 
Advertising and sales promotions
Advertising and sales promotionsAdvertising and sales promotions
Advertising and sales promotions
Ā 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
Ā 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
Ā 
Job 8 Powerpoint
Job 8   PowerpointJob 8   Powerpoint
Job 8 Powerpoint
Ā 
Advertisement
AdvertisementAdvertisement
Advertisement
Ā 
Ajeerah si comel.
Ajeerah si comel.Ajeerah si comel.
Ajeerah si comel.
Ā 
Categories of Media
Categories of MediaCategories of Media
Categories of Media
Ā 
Chapter13 Integrated Marketing Communications 1
Chapter13 Integrated Marketing Communications 1Chapter13 Integrated Marketing Communications 1
Chapter13 Integrated Marketing Communications 1
Ā 

More from Akhil Gupta (8)

Top 10 Ad Icons
Top 10 Ad IconsTop 10 Ad Icons
Top 10 Ad Icons
Ā 
Customer Services and Fish Philosophy
Customer Services and Fish PhilosophyCustomer Services and Fish Philosophy
Customer Services and Fish Philosophy
Ā 
Tata Indica
Tata IndicaTata Indica
Tata Indica
Ā 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
Ā 
Journal
JournalJournal
Journal
Ā 
Vodafone India 1
Vodafone India 1Vodafone India 1
Vodafone India 1
Ā 
Sand Stone
Sand StoneSand Stone
Sand Stone
Ā 
Itc Ltd
Itc LtdItc Ltd
Itc Ltd
Ā 

Recently uploaded

VIP Call Girl in Mira Road šŸ’§ 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road šŸ’§ 9920725232 ( Call Me ) Get A New Crush Everyday ...VIP Call Girl in Mira Road šŸ’§ 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road šŸ’§ 9920725232 ( Call Me ) Get A New Crush Everyday ...
dipikadinghjn ( Why You Choose Us? ) Escorts
Ā 
call girls in Sant Nagar (DELHI) šŸ” >ą¼’9953056974 šŸ” genuine Escort Service šŸ”āœ”ļøāœ”ļø
call girls in Sant Nagar (DELHI) šŸ” >ą¼’9953056974 šŸ” genuine Escort Service šŸ”āœ”ļøāœ”ļøcall girls in Sant Nagar (DELHI) šŸ” >ą¼’9953056974 šŸ” genuine Escort Service šŸ”āœ”ļøāœ”ļø
call girls in Sant Nagar (DELHI) šŸ” >ą¼’9953056974 šŸ” genuine Escort Service šŸ”āœ”ļøāœ”ļø
9953056974 Low Rate Call Girls In Saket, Delhi NCR
Ā 
VIP Independent Call Girls in Andheri šŸŒ¹ 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri šŸŒ¹ 9920725232 ( Call Me ) Mumbai Escorts...VIP Independent Call Girls in Andheri šŸŒ¹ 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri šŸŒ¹ 9920725232 ( Call Me ) Mumbai Escorts...
dipikadinghjn ( Why You Choose Us? ) Escorts
Ā 
Call Girls Service Pune ā‚¹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
Call Girls Service Pune ā‚¹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...Call Girls Service Pune ā‚¹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
Call Girls Service Pune ā‚¹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
roshnidevijkn ( Why You Choose Us? ) Escorts
Ā 
Call Girls Banaswadi Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Ban...
Call Girls Banaswadi Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Ban...Call Girls Banaswadi Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Ban...
Call Girls Banaswadi Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Ban...
amitlee9823
Ā 
VIP Independent Call Girls in Bandra West šŸŒ¹ 9920725232 ( Call Me ) Mumbai Esc...
VIP Independent Call Girls in Bandra West šŸŒ¹ 9920725232 ( Call Me ) Mumbai Esc...VIP Independent Call Girls in Bandra West šŸŒ¹ 9920725232 ( Call Me ) Mumbai Esc...
VIP Independent Call Girls in Bandra West šŸŒ¹ 9920725232 ( Call Me ) Mumbai Esc...
dipikadinghjn ( Why You Choose Us? ) Escorts
Ā 

Recently uploaded (20)

Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri  6297143586 Call Hot Ind...Booking open Available Pune Call Girls Wadgaon Sheri  6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
Ā 
VIP Call Girl in Mira Road šŸ’§ 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road šŸ’§ 9920725232 ( Call Me ) Get A New Crush Everyday ...VIP Call Girl in Mira Road šŸ’§ 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road šŸ’§ 9920725232 ( Call Me ) Get A New Crush Everyday ...
Ā 
call girls in Sant Nagar (DELHI) šŸ” >ą¼’9953056974 šŸ” genuine Escort Service šŸ”āœ”ļøāœ”ļø
call girls in Sant Nagar (DELHI) šŸ” >ą¼’9953056974 šŸ” genuine Escort Service šŸ”āœ”ļøāœ”ļøcall girls in Sant Nagar (DELHI) šŸ” >ą¼’9953056974 šŸ” genuine Escort Service šŸ”āœ”ļøāœ”ļø
call girls in Sant Nagar (DELHI) šŸ” >ą¼’9953056974 šŸ” genuine Escort Service šŸ”āœ”ļøāœ”ļø
Ā 
Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...
Booking open Available Pune Call Girls Talegaon Dabhade  6297143586 Call Hot ...Booking open Available Pune Call Girls Talegaon Dabhade  6297143586 Call Hot ...
Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...
Ā 
VIP Independent Call Girls in Andheri šŸŒ¹ 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri šŸŒ¹ 9920725232 ( Call Me ) Mumbai Escorts...VIP Independent Call Girls in Andheri šŸŒ¹ 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri šŸŒ¹ 9920725232 ( Call Me ) Mumbai Escorts...
Ā 
Call Girls Service Pune ā‚¹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
Call Girls Service Pune ā‚¹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...Call Girls Service Pune ā‚¹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
Call Girls Service Pune ā‚¹7.5k Pick Up & Drop With Cash Payment 9352852248 Cal...
Ā 
falcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunitiesfalcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunities
Ā 
Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...
Booking open Available Pune Call Girls Shivane  6297143586 Call Hot Indian Gi...Booking open Available Pune Call Girls Shivane  6297143586 Call Hot Indian Gi...
Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...
Ā 
Call Girls Banaswadi Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Ban...
Call Girls Banaswadi Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Ban...Call Girls Banaswadi Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Ban...
Call Girls Banaswadi Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Ban...
Ā 
VIP Independent Call Girls in Bandra West šŸŒ¹ 9920725232 ( Call Me ) Mumbai Esc...
VIP Independent Call Girls in Bandra West šŸŒ¹ 9920725232 ( Call Me ) Mumbai Esc...VIP Independent Call Girls in Bandra West šŸŒ¹ 9920725232 ( Call Me ) Mumbai Esc...
VIP Independent Call Girls in Bandra West šŸŒ¹ 9920725232 ( Call Me ) Mumbai Esc...
Ā 
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
Ā 
Indore Real Estate Market Trends Report.pdf
Indore Real Estate Market Trends Report.pdfIndore Real Estate Market Trends Report.pdf
Indore Real Estate Market Trends Report.pdf
Ā 
WhatsApp šŸ“ž Call : 9892124323 āœ…Call Girls In Chembur ( Mumbai ) secure service
WhatsApp šŸ“ž Call : 9892124323  āœ…Call Girls In Chembur ( Mumbai ) secure serviceWhatsApp šŸ“ž Call : 9892124323  āœ…Call Girls In Chembur ( Mumbai ) secure service
WhatsApp šŸ“ž Call : 9892124323 āœ…Call Girls In Chembur ( Mumbai ) secure service
Ā 
Mira Road Memorable Call Grls Number-9833754194-Bhayandar Speciallty Call Gir...
Mira Road Memorable Call Grls Number-9833754194-Bhayandar Speciallty Call Gir...Mira Road Memorable Call Grls Number-9833754194-Bhayandar Speciallty Call Gir...
Mira Road Memorable Call Grls Number-9833754194-Bhayandar Speciallty Call Gir...
Ā 
Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...
Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...
Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...
Ā 
Top Rated Pune Call Girls Lohegaon āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex Se...
Top Rated  Pune Call Girls Lohegaon āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex Se...Top Rated  Pune Call Girls Lohegaon āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex Se...
Top Rated Pune Call Girls Lohegaon āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex Se...
Ā 
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
Ā 
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbaiVasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Ā 
Top Rated Pune Call Girls Shikrapur āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex S...
Top Rated  Pune Call Girls Shikrapur āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex S...Top Rated  Pune Call Girls Shikrapur āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex S...
Top Rated Pune Call Girls Shikrapur āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex S...
Ā 
Top Rated Pune Call Girls Dighi āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex Servi...
Top Rated  Pune Call Girls Dighi āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex Servi...Top Rated  Pune Call Girls Dighi āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex Servi...
Top Rated Pune Call Girls Dighi āŸŸ 6297143586 āŸŸ Call Me For Genuine Sex Servi...
Ā 

Presentation1