1. The Zappos of Wedding Retail
Great bridal shopping. Online.

2. Brides want designer
gowns.
But, boutiques are
overpriced,
& online buying isn’t
secure, easy, OR fun.
Retailers (and resellers) want a
way to move inventory out,
But eBay is expensive &
inconvenient

3. The Value Proposition
Savings. Service. Security.

4. The Value Proposition
Savings. Service. Security.
for Buyers… for Sellers...
risk- convenient,
free, affor hi-margin
dable outlet
boutique

5. How FGM Works
FGM sources …inspect & …deliver
…post &
designer curate merchandise
manage sale
merchandise merchandise & commission!

6. MVP: FairyGownMother.com
twitter: @fairygownmother  pinterest: fairygownmother  IM: fairygowmotherconcierge  866-599-8228

7. The Opportunity
$250MM profits
<10% online
TOTAL MARKET SALES
① dominate existing high-end $ 2B
online market HIGH END OFFLINE
$250MM
② double the existing market &
HIGH END
generate $25MM in revenue ONLINE
$25MM

8. The Team & Advisors
Team
• Anne K., Principal
– Education: UCLA, Duke MBA
• Marketing Strategy
– Experience: E-commerce, Web Mgmt, Start-ups
• Zappos.com, Yahoo.com, U.S. Peace Corps
• Seeking Partners
Current (Casual) Advisors
• Bart Myers, Operations Advisor • Maziar Sadri, SEM Advisor
– SideReel Founder – NationalCatch Founder
• Lael Sturm., Operations Advisor • Jordan Weinstein., eCommerce Advisor
– Unseat.me Founder – ChannelAdvisor
• Michael Kudziel, Strategy Advisor • Charles Wu, Eng/PM Advisor
– Landmark Ventures – Facebook
• Ann Crady, Strategy Advisor • Jessica Fox, Bridal Advisor
– Maya’s Mom Founder – Former Boutique Owner
• Chris Luoma, Strategy Advisor • Pallavi Homan, Product Advisor
– Vendormate Founder – Yahoo!
• David Aktary, Tech Advisor • Josh Payne, Strategy Advisor
– Tech Consultant – Social Stack Founder

9. APPENDIX
The Zappos of Wedding Retail

10. Investment Ask
4 Scenarios: Initial 12 Month Trajectory
Funding= $0 Funding= $200K Funding= $400K Funding= $600K
1 Market 2 Markets 3 markets National
.3 Marketer/Sales 1 Marketer/Sales 2.5 Marketers/Sales 4 Marketers/Sales
Team
Hourly Engineer .5 Engineer 1 Engineer 2 Engineers
Hourly Gownrunner Hourly Gownrunner 4 Hourly Gownrunners Hourly Gownrunners
+ Hourly Photo & PR
Tech Marketing Operations
Hourly worker @ home: collects,
(Launch in second market +National Warehouse +Photography Equipment
catalogues, stores, ships. No
earlier). +Computers/Software +Better fulfillment operations
computer/photo equipment
FB, Tweet Each Gown. Give +Dedicated sales/marketer +Regional & National Sales
+PR
Content to Bloggers, Post on CL + Some search ads. Mktrs
WP Site/Shopify backend. Hourly +More consistency in site +Social Features +Recommendation Engine
Engineering work. +Faster inventory updating. +Reviews + Reviews
region region region regions regions
Revenues
#2 #3 #2 #3 #4 #2-4 #2-4
3 year
$1MM $5MM $10MM $25MM
1 2 3 1 2 3 1 2 3 1 2 3

11. The Rollout by Phases ($200k Funding
Option)
① SINGLE MARKET ② 4 MARKETS ③ MASS MARKET
PHASE
Months 0-6 Months 7-18 Months 19-24
Tweet/FB every gown. Post long- National circulation. Centralized Increase Consignment from
tail ads. Win over bloggers. Alert processing & warehouse. Bulk individual brides. Lifecycle
DESCR
CL-ers. shipping contract. Add social Marketing. Partner with Cleaners,
components to site etc. Expand merchandise.
1 Marketer .5 Marketers per Market 4 Marketers
TEAM
.5 Engineers 1 Engineer Dedicated Sales/PR
1 Gownrunner (National Processing Center) 1+ Engineers
(National Processing Center)
$15K in costs/monthly $35K $75K
P&L
Up to $15K in revenue/monthly Up to $100K Up to $300K
Success
100 units in first 3 months TBD TBD

12. The Competition
no offline competition on price
no online competition on convenience/service
Traditional Small Online General e- Self-Serve Online
Boutiques Consignment Marketplace Resale Boutique
☐     Price
   ☐  Security
☐ ☐ ☐ ☐  Convenience
 ☐ ☐ ☐  Experience
  ☐ ☐  Brand