2009: Simple, straightforward principles to consider when pushing the user experience beyond the ordinary context. Am posting only as it makes a good frame of reference/artifact given it's only about 4 years old!

1. Design Considerations For
Contextually Aware Solutions
Ali Ivmark and Christian Robertson
#adobemax21
© Adobe Systems Incorporated 2009. All rights reserved. Adobe confidential.

2. Who We Are
Ali Ivmark
Experience Design Manager
Christian Robertson Adobe XD, San Francisco
Design Director aivmark@adobe.com
Punchcut, San Francisco
robertson@punchcut.com
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 2

3. Our Vision Awareness
Contextual
Seamlessly connected experience,
living beyond a single device
imgs left to right: MikroMikko, Nokia N900 , Nokia Morph Concept
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 3

4. Roadmap
Roadmap
emerging Examples guidelines Resources
Context
framework

5. context

6. Bad Contexts
Painfully
Broken
Experiences
(YouTube): citi big boy
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7. Good Contexts
Seamlessly
Connected
Experiences
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8. We Are Here
Christian Robertson
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9. Emerging Opportunities
Top/Mid/Low Tier
Media Entertainment
Consumer Electronics
Smartphones
(Portable Media Players)
PMP
(Wi-Fi/Multi-Player
Enabled or 3rd Gen) Top/Mid Tier (or 3G)
Smartphones
HDTV
Hi-Definition Tv NETWORK Mobile Mid/Low Tier (or 2G)
Smartphones
EDTV
Enhanced Definition Legacy or CDMA/GSM
Smartphones
SDTV
Standard Definition
Desktop eBooks
Gaming Consoles SmartBooks
(Wi-Fi/Multi-Player Enabled)
On-Demand HD
Netbooks
HD Streaming / Apple TV
Mini-Desktop / Net-top
Digital Media Receiver/network appliance Pro Laptops
Consumer Desktops
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 9

10. Contextual Solutions, The Big Picture
Applications Content Video
Network Push/Pull Pull (Ajax) Streaming
Context
System UI + Hardware Conformity Rendering Playback Controls
Context Analytics
User Adaptive & Responsive UI Preview Customization Sharing
Context User Roles & Privileges (Dashboards, Widgets, skins,
themes, font size, etc.)
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 10

11. emerging
framework

12. Traditional Drivers
TECHNOLOGICAL
ADVANTAGES
COMPETITIVE
ADVANTAGES
EMOTIONAL
ADVANTAGES
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13. Emerging User Contexts
PHYSICAL
CULTURAL
SOCIAL
INDIVIDUAL
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 13

14. Emerging User Contexts
A Contextual Framework
PHYSICAL Environmental, Temporal,
Conditional or Situational States
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15. Emerging User Contexts
A Contextual Framework
PHYSICAL
CULTURAL Universal Symbols & Patterns
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 15

16. Emerging User Contexts
A Contextual Framework
PHYSICAL
CULTURAL
SOCIAL Familiar or Shared Interests
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 16

17. Emerging User Contexts
A Contextual Framework
PHYSICAL
CULTURAL
SOCIAL
INDIVIDUAL Personal Rituals & Preferences
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 17

18. Contextual Drivers
PHYSICAL
REACH
CULTURAL
RELATIVITY
SOCIAL
RELEVANCE
INDIVIDUAL
RESONANCE
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 18

19. exmaples

20. Physical Context
Environmental, temporal,
conditional or situational
considerations
(cc) flickr: moriza
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21. Environment
Environmental UI
designed by
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22. Driving
Photo: Wired Magazine / Eric Pawassar
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 22

23. Driving
a
Automobile:
designed by
Dashboard UI
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 23

24. Driving
a
Automobile:
designed by
Dashboard UI
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25. Baking
http://www.frogdesign.com/case-study/turbochef-30-double-wall-speedcook-oven.html
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 25

26. Running
(cc) flickr: vestman
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27. Walking
http://www.soundwalk.com/blog/2009/08/17/augmented-reality-soundwalk-with-layar/
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28. Shopping
http://www.robinwestergren.com/
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.

29. Scanning
(cc) flickr: akababa
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30. Cultural Context
Universally recognized
symbols or world views
(cc) flickr: St0rmz
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31. Symbols
(cc) flickr: matsuda.yukihiro
(cc) flickr: laurenatclemson
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32. Social Context
Mutually shared goals,
interests or connections
(cc) flickr: jonrawlinson
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33. Drinking Games
http://www.mobiadnews.com/?p=3172
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34. Role Playing
http://www.youtube.com/watch?v=5lbIBfN6dkI
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35. Land Marking
http://www.google.com/help/maps/favoriteplaces/
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36. Social Bragging
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37. Peer Reviews
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38. Individual Context
Personal rituals, tastes,
styles and preferences
(cc) flickr: Jon Åslund
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39. Widgeting
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 39

40. Watching TV
Adaptive Channel / Search
IPTV Interface
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41. Phone Calls
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42. Phone Calls
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 42

43. Phone Calls
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 43

44. Reading the Paper
(cc) flickr: Seamus Murray
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 44

45. Reading the Paper
AmazonKindle
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46. Reading the Paper
(cc) flickr: Seamus Murray
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47. guidelines

48. Think Contextually
PHYSICAL
CULTURAL
SOCIAL
INDIVIDUAL
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 48

49. Think Sensibility
(cc) flickr: TheNickster
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50. Think Creatively
Christian Robertson
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 50

51. Resources

52. Connect to Communities
The OpenScreen Project
http://www.openscreenproject.org/
Flash Platform Developer Connections
http://www.adobe.com/devnet/flashplatform/
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 52

53. Discover our Tools
Applications, Content and Video
Design Tools Authoring Tools Framework Clients Servers
DS
Fireworks Illustrator
Flash Flash Flash Flex Air Flash Player Flash Media LiveCycle
Professional Catalyst Builder Framework Server Data
Services ES
Photoshop After Effects
Services Distribution Collaboration Social Media
Manager
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 53

54. Inspire Others
INSPIRATION
Adobe XD Inspire
https://xd.adobe.com/
Punchcut’s Idlemode
http://idlemode.com/
A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 54

55. A Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.