MSG Marketing ENGLISH

Internet Marketing
and
Digital Agency
Tbilisi 2014

სააგენტოს შესახებ
Content
About Agency
Who are we
Mission, values and goals
 How we started
 What are we good at
 Who cooperates with us
 Vision and methods of approach to work
 Agency structure
Agency Services
 Marketing and consulting services
 On-line Marketing/ SMM
 Creative works
 Media strategy and planning
 BTL / DM / Guerilla marketing
 Digital technologies and services
Agency Advantages

Who are we
We are creative marketing communication agency, that was established
in MSG advertising agency and specializes in both traditional
communications as well as internet marketing and digital technologies.
About Agency

About Agency
Agency
Mission
Agency
Values
Agency
Goals
To ensure an effective and original
marketing solutions for companies to
support promotion in the market and
competitive environment
 Study on client’s business;
 Concentration on clients’ needs;
 Creative and innovative approach;
 Stable high quality of service;
 Being tactfulness and attentive to clients;
 To Be the best for clients;
 To Be the best for public;
 To be distinguished by originality and
individuality;
 To be the desired business partner;

Yet in 2010 we were the first agency in Georgian market who offered non-standard
marketing communications complex (Guerrilla marketing) and non-traditional advertising
solutions
How we started
About Agency

We process communication strategies, generate creative ideas, create designs,
plan ATL, BTL, DM and internet campaigns, create innovative digital products,
work in social media marketing, create advertising video rolls, evaluate obtained
results.
What are we good at
სააგენტოს შესახებ

Despite the agency’s 3-year history, we had
an opportunity to cooperate with such
transnational companies as Coca-cola, Tic-
tac, P&G, Raffaello, Kinder, Martini,
Samsung, Fujitsu, Johnnie Walker, Winston,
Camel, MAN, Nestle, JCB, HP, o.b., Sano .
Still it’s an incomplete list of clients with
whom we’d successfully cooperated.
From 2013 year MSG Marketing joined Gaa
Holding.
Who cooperated with us
About Agency

Concentration
on clients’
needs
In-depth
study of
client’s
business
Innovative
and creative
approach
Responsibility
Getting
quality/valuable
outcomes
Vision and methods of approach to work
About Agency

Director
Finance department
On-line, SMM
department
Creative
department
Digital
production
Strategic planning
department
Marketing manager
analyst
New business
manager
PR Manager
SMM Manager
Content Manager
ATL Manager
BTL/DM Manager
Guerilla marketing
Manager
Media planning
department
Client service director
Client service
manager
Client service
department
Creative director
Designer-Animator
Media planning
manager
Designer
Programmer-software
developer
Flash programmer
Web-Administrator
The work principle of MSG Marketing is coherent and coordinated working activities of all departments
Client service
manager 2
Agency Structure

Marketing and
consulting
1. Marketing
researches
2. Marketing
communication
monitoring
3. Market
Situation
Analysis and
Diagnostics
4. SWOT
Analysis
5. Target
audience
research
6. Market
segmentation
7. Brand image
strategy
8. Brand
development
strategy
9. Brand
positioning
strategy
10. Strategy
and consulting
of Marketing
communication
s (IMC)
Marketing and
consulting
services
Agency Services

On-line Marketing /
SMM
http://www.facebook.com/TrustGeorgia?fref=tshttp://www.facebook.com/leaf.ge?fref=ts http://www.facebook.com/TicTacGeorgia?fref=ts
On-line, SMM
Services
10. Monitoring,
analytics,
reports.
1. On-line, SMM
strategy
development
2. Selection of
internet
platforms
3. Creation of
groups and
pages
4. Content
management
and SEO
5. Working
with and
administrating
interface
6. Working
with opinion
makers
7. Virus
marketing
8. Contextual
and banner
advertisement
9. On-line PR
Agency Services

On-line Marketing / SMM
Martini Royale Casting
Project goals
Supporting brand MARTINI in Social network
and increasing the “like” count of page
Informing target audience about the
competition and increasing the engagement
rate.
Support with advertising campaign and
promotional/stimulating events
Results
During the campaign, 17554 new fans joined the page;
95 Video roll of participants have been received;
Georgian participant Mariam Kublashvili was one of 7 finalists
out of 26 country.
Agency Services

Samsung Galaxy Note
Project Goals
Supporting Samsung Galaxy Note in market entering
phase with Social Media.;
 Internet support for stimulating(promotional)
campaigns;
Informing target audience about product using
applications.
Results
During first two weeks page was liked by more than
2600 fans;
Was received and uploaded more than 600 photo-
caricature;
Campaign was supported by the television
advertisement, the press and internet blogs.
http://www.facebook.com/samsunggalaxynotestudiogeorgia
Agency Services

Share Coca Cola with friends
Project goals
On-line campaign support for “Share Coca Cola with
friends” within the global advertising campaign
 Creation of brand’s official Georgian Facebook page
and providing target audience engagement
Internet support for stimulating(promotional)
campaigns;
 Media planning and establishing of internet
advertising campaign;
Agency Services

On-line Marketing / SMM Creating and administratingcorporate
pages in social network – Facebook
(pages incomplete list)
Agency Services
https://www.facebook.com/KinderGeorgia
http://www.facebook.com/leaf.ge?fref=ts
http://www.facebook.com/TicTacGeorgia?fref=ts
http://www.facebook.com/TrustGeorgia?fref=ts
https://www.facebook.com/pages/Delta-
Invest/437512776335002
https://www.facebook.com/DidiDasatskisi

Measure rates of internet advertising campaign
Agency Services

Creative Works
Based on client’s demand and
marketing, we create…
Creative Works
1. Creative
strategy and
Ideas
2. Branding (full
branding)
3. Design works
4. Creation of
advertising video
roll scenarios and
copyright.
5. Preparation of
advertising
messages
6. Music and
sound
design/recording
7. Creation and
adapting of 2D
and 3D video rolls
Agency Services

Creative works
Agency Services

Media planning
1. Media strategy and
tactic
2. Media analysis
and monitoring
3. Choosing media
channels
4. Media graphic and
budgeting
5. Media place
purchasing and
placing
6. Analysis of
obtained results
7. Reports
Media strategy and planning
Agency Services

BTL / DM /
Guerilla marketing
Agency Services
Stimulation,
direct and
guerrilla
marketing
10. Measuring
results and
making reports
1. Events
strategy
development
2. Choosing
Marketing
methods
3. Consumer
stimulation
4. Trade unit
stimulation
5.
Merchandising
and POSM
inventory
6. Mailing and
SMS
7. Event-
Marketing
8. Guerrilla
marketing
9. Campaign
budgeting and
mechanics

BTL / DM / Guerilla marketing
Consumer Promotion
Sampling
Brand FARMASI’s campaign of
attracting new consultants with
flyers distribution
New products distribution of Brand
BIC and target audience stimulation
Brand Kotex products popularize
to target audience
Popularizing and informing
Persen’s products to target
audience.
Agency Services

Consumer Promotion
Degustation
Degustation of brand DOLE’s new
products in supermarkets.
Degustation of brand “Kazbegi” new
products and stimulation of consumers.
Brand KINDER’s stimulating
campaign with degustation
mechanics.
Degustation of brand Maestro de
Oliva’s products in supermarkets.
Agency Services

Consumer Promotion
Games and lottery
“Vestel” and beer brand “Aluda” ’s combined
lottery
Game-Lottery’s final stage of beer
brand “Lomisi”
Concern MAN ‘s lottery game for tickets for
attending Auto Show.
Agency Services

Consumer Promotion
Customers promotion
Promoting the customers of brand VALIO in
Supermarket
Brand “3 korochki” promo - 4+1
Degustation and promotion of the
customers
Stimulation promo campaign of Aquafresh –
promoting customers.
Agency Services

Trade Promotion
Merchandising and POSM Inventory
Brand o.b. ‘s summer stimulation campaign in
pharmacies network
wobbler
Agency Services

Consumer Promotion
Merchandising and POSM Inventory
Supporting campaign of brand “Mziuri” in a retail chain.
Wobbler
Shelf talker
Pricing for bottles
Poster
Shelf divider
Sticker
Agency Service

Consumer Promotion
Gifts Inventory
Wobbler
Shelf talker
Butter plate Pens
Branded
bags
Cups
Clock - stopwatch
Notebooks
Agency Services

Event Marketing
Presentations
The presentation ceremony of new models of automobile concern MAN
Agency Services

Event Marketing
Presentations
Presentation of new office and service-centre of “Tegeta Motors” company.
Agency Services

Event Marketing
Presentations
German chemical company – BASF’s presentation with furshet about new products in hotel Radisson Iveria.
Agency Services

Event Marketing
Organizing exhibitions and award ceremonies
Agency Services

Guerilla marketing
Unconventional marketing campaigns
Ecological fuel-related campaign supported by U.S.
chamber of commerce
Valentine’s Day-related campaign in
cinemas.
Agency Services

Guerilla marketing
Guerilla campaign of Galaxy (household equipments hypermarket)
Agency Services

Guerilla marketing
Guerilla campaign of brand Nestle supporting children food/meal.
Agency Services

Direct Marketing
Mailing campaign of cigarette brand WINSTON
Agency Services

Direct Marketing
Mailing campaign of cigarette CAMEL dedicated to
100 year anniversary of brand
Agency Services
Mailing campaign of cigarette brand SOBRANIE
http://partisani.ge/12392382920349/

Digital technologies and
services
Agency Services
Digital
technologies
and services
1.
Creating(develo
ping) and
administrating
websites.
2. Creating
Facebook
applications
3.
Promotional(adv
ertising) flash
banners
4. 2D and 3D
animations
5. Internet
Games
6. Interactive
video
production, QR
codes,
Augmented
Reality
7. Consultation
services in
digital
technologies

Digital technologies and services
Web-sites
Completed tasks
Creating website structure of cigarette brand
WINSTON, designing and programming support,
arranging competition, codes registration, creating
databases, administrating.
http://winston.ge
Agency Services

Web-Sites
Completed tasks
Automobile concern MAN’s representatives in Georgia.
Creating multi-level and multi-functional website structure,
design and programming support.
http://man.com.ge
Agency Services

Web-Sites
Completed tasks
Special equipments manufacturer English company – JCB’s
representative in Georgia. Creating multi-level and multi-
functional website structure, design and programming
support.
http://jcb.ge
Agency Services

Web-sites
Completed tasks
Creating structure of interactive promo-website of cigarette
brand CAMEL dedicated to 100 year anniversary, designing
and programming support, arranging competition, codes
registration, creating databases, administrating
http://discover-club.ge
Agency Services

Web-sites
http://www.partisani.ge/http://veziri.ge/
http://kvariati.ge/ http://magicdoctor.ge/
http://www.mci.ge/
http://premix.ge/main/modules
Agency Services

Facebook applications
 Samsung galaxy note - opening and administrating promo-page; Reporting.
 Content creation (Photo/Video/Text), Advertising campaign onFacebook and internet websites.
 Creating Product presentation applications
 Creating interactive drawing applications
www.facebook.com/samsunggalaxynotestudioge
orgia
http://www.facebook.com/samsunggalaxynotest
udiogeorgia/app_302650676471524
https://www.facebook.com/samsunggalaxyn
otestudiogeorgia/app_167379126717949
http://www.facebook.com/samsunggalaxyno
testudiogeorgia/app_302650676471524
Agency Services

 Opening and administrating Coca Cola ‘s Georgian promo fan-page; Reporting;
 Content Creation (Photo/Video/Text), advertising campaign on Facebookand internet websites
 Georgian adaptation of promo application - “Share Coca Cola with friends”
 Administration and management of application
Agency Services

 Creating the Flash presentation for energy chewing gum – Blitz’s Georgian branded Facebook page.
Agency Services
https://www.facebook.com/blitzgeorgia/app_687909267920517

 Uzbek restaurant Gruzbek - opening and administrating Facebook page; Reporting;
 Application – Creating menu and administrating
Agency Services

 German manufacturer of household appliances brand - Fakir’s photo competition application; Administration
and Creation.
Agency Services
https://www.facebook.com/fakir.georgia/app
_417306811721262
https://www.facebook.com/fakir.georgia/app
_417306811721262
https://www.facebook.com/fakir.georgia

 “Atriumi” project of construction company “Delta Invest” support;
 Opening and administrating Facebook page; Reporting.
 Application – Photo and video Gallery
Invest/437512776335002?ref=hl
Invest/437512776335002?id=437512776335002
&sk=app_577121378979427
Invest/437512776335002?id=437512776335002&sk=a
pp_159757777520268
Agency Services

 Opening and administration of official Facebook page of Trade house “Design City”;
 Content Creation (Photo/Video/Text), advertising campaign on Facebook, Reporting
Application- Product catalogue
Application – discount card application
https://www.facebook.com/pages/Design-
City-
%E1%83%93%E1%83%98%E1%83%96%E1%83%90
%E1%83%98%E1%83%9C-
%E1%83%A1%E1%83%98%E1%83%97%E1%83%98
/270864076388509?fref=ts
City-
%E1%83%93%E1%83%98%E1%83%96%E1%83%90
%E1%83%98%E1%83%9C-
%E1%83%A1%E1%83%98%E1%83%97%E1%83%98
/270864076388509?id=270864076388509&sk=
app_332669823532328
City-
%E1%83%93%E1%83%98%E1%83%96%E1%83%90%
E1%83%98%E1%83%9C-
%E1%83%A1%E1%83%98%E1%83%97%E1%83%98/
270864076388509?id=270864076388509&sk=a
pp_164167473601477
Agency Services

 Opening and Administrating Georgian Facebook page of company “Trust”.
 Content Creation (Photo/Video/Text), advertising campaign on Facebook; Reporting;
 Application – Product catalogue
 Application – Trading facilities catalogue
https://www.facebook.com/TrustGeorgia https://www.facebook.com/TrustGeorgia/app_
482826465147615
https://www.facebook.com/TrustGeorgia/app_
720699197946873
Agency Services

Flash-Banners
Agency Services
 Company - Design City’s web-banners
 Company – Camel’s web-banners
 New Year’s greeting e-cards for companies
http://partisani.uni.me/banners/

Flash-Banners
Agency Services
 Company - Tic-Tac’s web-bannersBrand Winston’s web-banners
 Brand Tic-Tac’s web-banners Learning centre LEAF’s web-banners
http://partisani.uni.me/banners/

2D and 3D video animations
 TV Video rolls for educational centre - LEAF
Agency Services
http://www.youtube.com/user/MSGMarketingi

2D and 3D video animations
3D TV video roll for company Finprofile.
Agency Services
Video rolls for brand Winston
http://www.youtube.com/user/MSGMarketingi

Interactive Internet-Games
Interactive game of special equipment manufacturer English company -JCB
http://jcb.ge/index.php?page=jcb-game
Agency Services

Interactive game support to promo campaign of household appliances network “Smile”
http://partisani.ge/smileGame/
Agency Services

Interactive game support to promo campaign of cigarette brand “Winston” for getting the main
summer prize
http://partisani.ge/directory=news_c/section=news/article=146
Agency Services

Interactive game support to promo campaign of cigarette brand “Winston” for
winning the main winter prize
http://winston.ge/game/
Agency Services

 Integrated and multilateral marketing services complex;
 Development of results-based strategies;
 Orientation on client’s objectives;
 Creative and innovative approach;
 Existence of teamwork;
 Financial capability;
 Responsibility for the consequences;
Advantages of agency

Tbilisi 0186, Vazha-Fshavela aven. # 16
TEL: 225 15 00; 220 73 74
marketing@msg.com.ge
www.partisani.ge
www.blog.partisani.ge

MSG Marketing ENGLISH

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