The document discusses combining email marketing with social media marketing. It notes that while email marketing is still effective, integrating social media capabilities can help build conversations and acquire new leads. Specifically, promotional emails can include calls to action encouraging recipients to share on social networks and follow the brand. This allows the message to spread through a recipient's social network, generating more exposure and potential new customers. Metrics for social email should track shares, followers gained, and traffic from social referrals in addition to traditional email metrics.

1. Social Email Marketing By: Elaine Uy Chief Marketing Officer Yehey! Digital Group sMail Marketing

3. Communication/Marketing Channel Landscape “ social email”

4. A world of new inboxes.

10. How do we marry both worlds?

12. How it Works: Standard Email Marketing Campaign

14. How it Works: Integrate Social Capabilities

16. Collaboration STEP 1: Promotional email (eDM) sent STEP 2: Integrate “SHARE THIS” and “Follow Us on Twitter, etc.” icons in the dispatch STEP 3: Selected (i.e. FB) newsfeed view with customer including call-to-action in messaging. STEP 4: Friends comment and rate and click on the link to subscribe or purchase

26. List building from Social Media flipping the coin Usage Social Media Tool

31. Referring Sites Newsletter received thru email Blog posts

33. The Difference? eMail sMail CREATIVE Static / Text / Image Static / Text / Image w/ links w/ links, share & subscribe buttons REGULATIONS Permission-based Permission-based Reputation & Image (risk of ISP blocking) Reputation & Image (risk of ISP blocking) CONTENT Relevant / Share worthy Relevant / Share worthy Include comments, user ratings & top read, top purchases

36. Thank You.