1. Putting Social Media to Work for Your Business How Connecting with Customers Online Can Help you Grow Anthony Juliano AAF 6th District Fall Conference October 2, 2009

4. Social media is for real and it’s changing communication—and your business

5. Three Hard Truths

6. Social media isn’t a magic bullet

7. It’s easy to get distracted

8. Advertising is easier* *But less effective in the long run

10. Effective use of social media Better relationships Better word of mouth

11. “ Marketers don’t understand channels where you have to talk and listen at the same time... The marketing industry’s idea of two-way communication is to put an 800 number or a web address in an ad and take orders.” --Josh Bernoff, “Why marketers have trouble with full-duplex social technology,” June 30, 2009

12. Case Studies and Ideas

13. The Big 4

16. Vanity URL

17. Frequent updates

18. Fun, interesting content

19. Incorporates video/blog postings

20. The result

23. Claimed their territory

24. Frequent tweets

25. “ Play with customers”

26. Exclusive/time-sensitive promos

27. The result

28. The result

31. Branded channel

32. Helpful content

33. Fun, engaging contests

34. The result

36. “ I don’t know that I would have been aware of the opportunity if it hadn’t been for LinkedIn” --Stephen Hassett, VP New Ventures

37. Think beyond the Big 4

38. Photo sharing Blogs Discussion groups Niche networks Intranets and wikis RSS Feeds Social news sites Virtual worlds Social gaming

39. Photo sharing sites

42. Blogs

45. Discussion Groups

48. Niche social networking sites

52. Internal social networks and wikis

55. RSS Feeds

56. Social news sites

59. Virtual worlds and social gaming

63. Ten Ways to Use Social Networking to Grow Your Business

66. “ Real estate agents are finding… that the best connections are made when they put themselves out there first, rather than just their listings. That makes sense and benefits consumers, who can get a head start on finding an agent whose personality meshes with their own. It’s easier to make the single biggest investment of your lifetime if you like the person helping you make that decision.” --“Realtors all a-twitter over social media’s possibilities,” Chicago Tribune , Feb. 20, 2009

75. Getting Started

83. How to get started

84. Questions?

85. Thanks! [email_address] (260) 424.3373 If you enjoyed this presentation, please recommend me on