THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK PRESENTED BY ANTHONY JULIANO SEPTEMBER 26, 2012

1. BUILDING YOUR PERSONAL BRAND ANTHONY JULIANO
AND MANAGING YOUR NETWORK SEPTEMBER 26, 2012

5. UNDERSTANDING NETWORKING
DEVELOPING YOUR STORY
USING SOCIAL MEDIA TO
ENHANCE RELATIONSHIPS

11. HOW CAN YOU BE A RESOURCE?
 WHAT EXPERTISE, SKILLS, TALENTS OR
INTERESTS DO YOU HAVE THAT PROVIDE AN
OPPORTUNITY FOR YOU TO BE A
RESOURCE/SHARE YOUR STORY?
 WHAT ORGANIZATIONS/GROUPS MIGHT
BENEFIT FROM THOSE TALENTS?

18. WHAT MAKES A
GREAT STORY?

19. IT’S AUTHENTIC/UNIQUE
THE AUDIENCE WANTS TO HEAR MORE
IT’S MEMORABLE

20. WHAT MAKES A
STORY MEMORABLE?

21. IT’S SPECIFIC
IT’S CONCISE
IT’S TOLD CONSISTENTLY

22. I’M ANTHONY JULIANO.
I’M AN ACCOUNT SUPERVISOR
AT ASHER AGENCY.
I’M ANTHONY JULIANO.
I HELP PEOPLE UNDERSTAND
TODAY’S CHANGING
COMMUNICATION ENVIRONMENT.

23. WHAT YOUR STORY
SHOULD INCLUDE

24. WHAT YOU DO
WHO YOU HELP

25. WHAT YOUR STORY
SHOULD IMPLY

29. HOW TO TELL YOUR STORY
 THROUGH YOUR WORK
 AS A VOLUNTEER
 SHARING YOUR EXPERTISE
 VIA SOCIAL MEDIA

32. • amplifier

40. FACEBOOK’S LIMITATIONS AS A
PROFESSIONAL NETWORKING TOOL
 FACEBOOK LAUNCHED EXCLUSIVELY FOR
COLLEGE STUDENTS—AND MOST USERS STILL
FOCUS ON PERSONAL/PLAY, NOT
PROFESSIONAL/WORK
 YOU DON’T ALWAYS OWN YOUR MESSAGE
(WALL POSTS, TAGGED PHOTOS)
 VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE-
EDGED SWORD
 TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)

42. PEOPLE ARE IN
A DIFFERENT
CONTEXT AND
MINDSET WHEN
THEY'RE IN A
PROFESSIONAL
NETWORK.
- DIPCHAND
“DEEP” NISHAR,
LINKEDIN

44. BUT ISN’T A
PROFILE JUST
A GLORIFIED
RESUME?

45. AMONG RECRUITERS THAT USE SOCIAL
MEDIA, HOW MANY USE LINKEDIN?
95%
SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/
04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER

46. LEAD GENERATION
VISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO
3
2.5
2
1.5
1
0.5
0
TWITTER FACEBOOK LINKEDIN
SOURCE: HUBSPOT

55. THERE ARE
THOUSANDS
OF OPTIONS

60. THE RIGHT QUESTION TO ASK IS,
"HOW DO I GET BETTER?" FOCUSING
ON WHAT YOU OFFER YOUR JOB,
NOT WHAT YOUR JOB OFFERS YOU,
PROVIDES THE SHORTEST PATH TO A
COMPELLING CAREER.

66. THANKS!
AJJULIANO@GMAIL.COM
(260) 615.3426

67. 1. FLICKR/PICNIK COLLAGE OF ALL FACEBOOK FRIENDS/DARRIN MASSENA
2. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
4. FLICKR/REID HOFFMAN/JOI ITO
7. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT
8. FLICKR/BUFFALO AND OX PECKER/VEARL BROWN
9. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY
10. FLICKR/FREE SIGN ON THE CORNER/NINJA M.
12. FLICKR/JENGA/SEBASTIANO PITRUZZELLO
13. FLICKR/GENIE III - WALL&CLOCK/CATHERINE
16. FLICKR/TARGET, 1962-2012/ROADSIDEPICTURES
17. FLICKR/PETER SHANKMAN AT AFFILIATE SUMMIT EAST 2009/AFFILIATE SUMMIT
28. FLICKR/IMG_1497/JOHN MARTINEZ PAVLIGA
29. FLICKR/BOOKS/CHRIS
32. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM
33. FLICKR/GUITAR PLAYER/CAMKNOWS
34. FLICKR/JASON FALLS/TYSON GOODRIDGE
35. FLICKR/P8140008/MTNEER_MAN
36. FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET
37. FLICKR/ALAN WOLF/AUDIENCE VISION 2020
38. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN
39. FLICKR/FACEBOOK/WEST.M
40. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK
43. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP
49. DONMARTELLI.COM
57. FLICKR/EXIT/PEARLYN CHEN
58. FLICKR/2008 GUILDERLAND YMCA 5K - TARA JOYCE/MITCHELL JOYCE
61. FLICKR/CURIOUS GEORGE./EAORTMANN
62. FLICKR/SHARING/RYANCR
63. FLICKR/WORLD_PHYSICAL_MAP/SHRIAK
64. FLICKR/THE CONVERSATION/SOYLENTGREEN23