1. Less is More Cutting Through the Clutter in Today’s Crowded Communication Environment Anthony Juliano Indiana Statewide Association of RECs Marketing, Member Services & Communicators Spring Meeting April 15, 2010

2. Hi!

4. Are you overwhelmed?

6. How do you get them interested*? *(or at least a little more interested)

7. Today’s communication environment

8. Less is more

9. “The timeline is expedited, but not present.”

10. “I need it soon, but not today.”

11. “I need it by 5 p.m. next Friday.”

12. The basics– and why they’re not so basic

13. Message travels across a channel Sender has an idea Sender encodes message Recipient decodes message Recipient provides feedback

15. Different frames of reference

16. Lack of skill

18. You see > 3,000 ads every day

23. And then there are those other “channels”

24. THIS IS A TEST

25. If were a country, it would be larger than… U.S. Japan Mexico All of the above I’m sorry, but could you repeat the question? I was just updating my status.

26. If were a country, it would be larger than… D. All of the above

27. Largest countries in the world 1. People's Republic of China - 1.3 billion 2. India - 1.3 billion Facebook - >400 million reg. members 3. United States - 307 million Russia - 143 million Japan - 128 million Mexico - 108 million

28. Web 2.0 is revolutionizing our expectations

29. What’s the most interesting topic in the world to you?

30. You.

31. The keys to effective communication

32. Always begin with two things in mind…

33. Who’s your audience?

34. What’s your purpose?

35. Use the right channel

36. Leaders praise in public, criticize in private,and they never fire employees via text message

37. Anticipate questions and limit back-and-forth

39. Be both precise AND concise

40. Focus on the task at hand

42. Plan

44. The Lost Dog

45. Please help us find out dear dog Spike! He ran away from home (413 Main Street) last Monday at approximately 5 p.m. He was last seen in our backyard by our daughter Julie. Spike is a three-year old golden retriever. He wears a red collar with a fire-hydrant-shaped name tag hanging from it. Spike is very friendly and will respond if you call him by name. He also may bark if you approach him. Don’t worry, though—his bark is much worse than his bite.  If you find Spike, please call (260) 555-1212 and ask for Janet or Joe. We also have an answering machine if you’d like to leave a message. Because Spike means so much to us, we’re offering a $50 reward to whoever finds him. Thank you for reading this!

47. LOST DOG - “SPIKE” $50 REWARD – (260) 555-1212

48. Questions?

49. Thanks! ajjuliano@gmail.com (260) 615.3426 If you enjoyed this presentation, please recommend me on