Even though it seems like social media is ever-changing, here are three things you can rely on--and need to know if you want to understand social media.

1. Unassailable Social Media Truths 3 Anthony Juliano | September 16, 2010

2. Hello!

4. 1. SOCIAL MEDIA DOESN'T CHANGE THINGS SO MUCH AS IT AMPLIFIES THEM

6. THE WORSTLINKEDIN RECOMMENDATION OF ALL TIME

8. IF YOU’RE GOODAT YOUR JOB, NOT USING SOCIAL MEDIA IS A GREATER RISK THAN USING IT

9. 2. IF YOU THINK ABOUT SOCIAL MEDIA PRIMARILY AS A MARKETING TOOL, YOU'RE MISSING THE POINT

10. REASONS WHY SOCIAL MEDIA IS ABOUT SO MUCH MORE THAN MARKETING 3

11. 1. YOUR CUSTOMERS WANT TO HEAR ABOUT YOU FROM THEIR PEERS, NOT FROM YOU

12. “One in five social media users say they regularly seek advice from others when purchasing products…” - National Retail Federation

14. 2. IT'S ABOUT GIVING TO GET –NOT JUST GETTING PAID

15. “By giving of your expertise, advice and insight through content and conversation…and incentivizing participation and sharing, you both earn trust and grow your network of friends, fans and customers.” - Jason Falls

16. “You can buy attention (advertising). You can beg for attention from the media (public relations). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.” - David Meerman Scott

17. 3. SOCIAL MEDIA IS BEST USED AS A LISTENING TOOL

21. 3. YOU CAN'T DO IT ALL, BUT YOU PROBABLY SHOULD DO SOMETHING

22. TOOLS THAT WORK ESPECIALLY WELL FOR PROFESSIONAL SERVICES 3

24. “People are in a different context and mindset when they're in a professional network.” - Dipchand “Deep” Nishar, LinkedIn

25. “LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids...”

27. WHY BLOG? Positions you as a resource A forum for substantive content/ commentary Encourages you to stay current Improves writing skill Allows for audience response SEO A great way to write a book

29. Building an audience requires patience

30. May be necessary to push visitors from another portal (e.g. LinkedIn)—which adds a little labor

31. A slight learning curve with the technology

33. 2 MILLION MEMBERS

36. FINAL THOUGHTS 3

37. HAVE A STRATEGY— AND MAKE IT PART OF YOUR LARGER MARKETING STRATEGY

38. Marketing strategy Social media strategy LinkedIn strategy

39. 2. MEASUREROI

40. 3. USE SOCIAL MEDIA TO FACILITATEFACE-TO-FACE RELATIONSHIPS

41. OPPORTUNITIES TO LEARN MORE 3

42. “Who Are Our Customers and Where Are They?”6 wks. (Thu.), starting Sep. 30, 6 – 9 pm$224 Social Media for BusinessFri., Oct. 1, 9 am – 3 pm$112 LinkedIn for Professional DevelopmentMon., Oct. 11, 2010, 6 – 9 pm$70

43. Questions?

44. Thanks! ajjuliano@gmail.com (260) 615.3426 AnthonyJuliano.WordPress.com If you enjoyed this presentation, please recommend me on