Professional Career Development for IC Engineers

Shaping One’s Career by Leading Paradigm Shifts (for Information Age) Presented by: Al Kwok ( 郭灿辉 ) President, CASPA Pearl River Delta Chapter Individual Member, VSI Alliance Career Forum (Sep/10/2005)

Essence of this Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Abstract – Conceptual Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution of IC Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution of IC Industry – cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Speaker’s Career Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Speaker’s Career Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Speaker’s Community Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits from Community Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CASPA: A Community Service Platform Shanghai Taipei Silicon Valley, HQ Singapore Austin Phoenix HQ, local chapters Corporate Sponsors Alliances Oregon HongKong Beijing Dallas CASPA Global Business Network

CASPA Connections in China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Career Development Path ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Career Development Path (2) Main (IP trading) Main (IP trading) Main (MOU) Some (connection) CASPA PRD (ecosystem) Some (CAM Std.) Main (IP mgmt.) Some (M&A) Some (res. Mgmt.) Some NMI (bus. dev.) Some (P-flash) Main (IP B.M.) Main (licensees) Some (tech. dev.) Some PMC (bus. dev.) Some (QSOP) Some (fabless) Main (vendors) Main (res. mgmt.) Some (tech. tranf.) QSI (operations) Some (strat. partr.) Main (proj. mgmt.) Some VTI (88-89) Some (CMOS) Some (CMOS) Main (proj. mgmt.) Main (yield guru) IDT (83-88) Some (team leadr.) Main AMD (79-83) Rainmaker (ecosystem) Path-finder Deal-maker Facilitator Contributor

Paradigm Shifts – Propelling Career Developments

Paradigm Shifts Encountered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ride on “CMOS” Paradigm Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The CMOS Low Power Advantage Picture was taken on September 7, 1983 by A. Kwok (IDT) for a Fortune Magazine article about IDT (Integrated Device Technology) and CMOS technology published on the Oct. 17, 1983 issue (P.85) written by Gene Bylinsky. IDT went IPO in mid 1984 on CMOS. Source: “(Silicon Valley) High Tech – Window to The Future” (Gene Bylinsky)

Ride on “IP-centric” Paradigm Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Valuable Patent Portfolio Partial patent list in Dec. 2002

Ride on “Internet” Paradigm Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Anatomy of a Generic Problem-solving (Intelligent) Process Pattern recognition parallel-search engine is fundamentally superior to algorithmic one Presented in Jan. 2000

CMOS Technology – the ONLY Scalable One, the Best of Human Inventions

CMOS Technology Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: VSI Alliance Lower cost for next generation Si Process

Source: Intel Presentation Could not happen w/o CMOS! Could have ended at “80286”

Source: Intel Presentation This future of semiconductor industry could not happen w/o CMOS!

The Impact of Scaling (Moore’s Law) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source: Intel Presentation CMOS power scaling => Feature size scaling Feature size scaling => Price scaling The secret behind scaling: Price can drop because power can be reduced!

Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Key to Scaling - CMOS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Impact of CMOS on Mankind!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Global Trends & Associated Paradigm Shifts

Megatrends for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The 2 Paradigms on Global Competitiveness

Global Competitiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Value Hierarchy (B.M.) Values/Profit Margins Applications (Mkt. & Standards) System Integration (Archit., …) Engineering (Design, ODM,..) Manufacturing (Process, OEM) Intellectual Property (IP) Outsourcing Trend Consumer recognition Core competency 50% 40% 30% Brand Innovation

The Value Hierarchy – Rule #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IP for Commanding Mkt. Position ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Value Hierarchy – Rule #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Value/Demand Chain IC H/W Platform IC S/W Platform (API, drivers, etc.) System Application Platform(s) Generic Reference Design (w/ other chips) Differentiated Application Designs Various Applications/Services Consumer Markets (End Users) IC Design houses System Integrators Service Providers For Consumer Electronics Market System Manuf.

Example – Cellular Phone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Paradigm for IC Suppliers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stages of Human Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Paradigm for Information Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Knowledge-based Economy ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Future beyond Information Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Closing Remark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Comments/Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Professional Career Development for IC Engineers

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Professional Career Development for IC Engineers

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