How do you define "good design?" Is it something designed to last? How do you balance form and function without purpose? If you believe in design thinking as a strategy platform, defining "good design" is essential to the conversation.
10. « Form »
« Function »
Wednesday, January 2, 2013
11. « Intention »
« Form »
« Function »
Wednesday, January 2, 2013
12. What’s happening?
The information in a daily NY Times newspaper
is equal to what one 17th century person
was exposed to in a lifetime.
Media consumption study by Ipsos
shows us we are creating more time in our day,
43 hours in a 24 hour day.
Do you text when you drive? Do you have your
television on while you’re on your computer?
Wednesday, January 2, 2013
13. CUSTOM E R
S U P P ORT
P RODUCTS /
S E RVICE S
B RAN D
NAM E S
VI S UAL
LANG UAG E
SALE S
R E P S
W R IT TE N
LANG UAG E
S P OK E N
LANG UAG E
PAC KAG I N G
E NVI R O N M E NT/
FAC I LITI E S
W E B S ITE
VE H I C LE S
SALE S
LITE RATU R E
B LO G S
STATI O N E RY
D I R E CT
MAI L
MAGA Z I N E
AD S
TRAD E
S H OWS
O R D E R
FO R M S
C O NTRACTS
E-MAI L
P O D CASTS
VI D E O
P O D CASTS
P U B LI C ITY/
ARTI C LE S
B O O KS
N EWS LETTE R
MAGA Z I N E
RAD I O AD S
TV AD S
CATALO G
N EWS PAP E R
AD S
O UTD O O R
AD S
S EAR C H
E N G I N E S
Is it still possible to reach people?
Wednesday, January 2, 2013
14. What’s happening?
We are bombarded with over 5,000 messages a day
and only ONE percent get through. (One political ad this election)
A study by Yankelovich estimated we (as consumers)
believe only 4 percent of commercial messages.
that’s 96 percent distrust.
We (as consumers) are more sophisticated marketers,
we’re advancing nearly as fast as the marketing people
who try to reach us. We know what you’re trying to do.
Wednesday, January 2, 2013
15. Let’s do the math, and carry the one.
This means in an average month we’re confronted
with 150,000 brand messages.
1,500 hundred actually get through to us, we hear them.
And, if I do some simple math, if we only
trust four percent of those,
that’s 60 messages per month.
We don’t trust the message your sending.
Wednesday, January 2, 2013
17. Trust
AND, WE ARE MORE LIKELY TO TRUST THE DESIGNED EXPERIENCE
WE NEED
Wednesday, January 2, 2013
18. Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
Wednesday, January 2, 2013
19. WHAT DOES
THIS COLOR
MEAN TO YOU?
Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
Wednesday, January 2, 2013
20. WHAT DOES
THIS COLOR
MEAN TO YOU?
HOW MANY
WOULD USE IT
IN THE BEAUTY
BUSINESS?
Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
Wednesday, January 2, 2013
21. WHAT DOES
THIS COLOR
MEAN TO YOU?
HOW MANY
WOULD USE IT
IN THE BEAUTY
BUSINESS?
HOW ABOUT
THE JEWELRY
BUSINESS?
Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
Wednesday, January 2, 2013
22. WHAT DOES
THIS COLOR
MEAN TO YOU?
HOW MANY
WOULD USE IT
IN THE BEAUTY
BUSINESS?
HOW ABOUT
THE JEWELRY
BUSINESS?
AND HOW ABOUT
CONSTRUCTION?
Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
Wednesday, January 2, 2013
23. WHAT DOES
THIS COLOR
MEAN TO YOU?
HOW MANY
WOULD USE IT
IN THE BEAUTY
BUSINESS?
HOW ABOUT
THE JEWELRY
BUSINESS?
AND HOW ABOUT
CONSTRUCTION?
Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
Wednesday, January 2, 2013
24. WHAT DOES
THIS COLOR
MEAN TO YOU?
HOW MANY
WOULD USE IT
IN THE BEAUTY
BUSINESS?
HOW ABOUT
THE JEWELRY
BUSINESS?
AND HOW ABOUT
CONSTRUCTION?
Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
Wednesday, January 2, 2013
25. and don’t let it be forgotten.
Design an engaging experience
Wednesday, January 2, 2013
26. if we spend the time to think about it, we can improve it.
Design is everywhere,
Wednesday, January 2, 2013
31. Ideation
Everyone can be creative,
yes even accountants can use a notebook.
Visual,
isn’t that what artists do?
Like what?
metaphor this and simile that
Physical things,
make the intangible, tangible
Disciplines v capacities,
inspire me, please
Wednesday, January 2, 2013
37. Fluid Intelligence
Generalists,
not specialists
Curious minds,
are easily distracted by shiny objects.
Problems solvers,
passion has a dark side to manage.
Bending the rules,
like criminals with a “get out of jail free” card.
Young minds,
uncluttered and curious at any real age.
Wednesday, January 2, 2013
38. Bending the rules,
like criminals with a “get out of jail free” card.
Wednesday, January 2, 2013
39. Bending the rules,
like criminals with a “get out of jail free” card.
Wednesday, January 2, 2013
40. Bending the rules,
like criminals with a “get out of jail free” card.
Wednesday, January 2, 2013
42. Bending the rules,
like criminals with a “get out of jail free” card.
Wednesday, January 2, 2013
43. Handling Ambiguity
When was the last time someone you know used the word innovation?
Wednesday, January 2, 2013
44. Handling Ambiguity
Picture this,
what did you mean by that word?
Be uncomfortable,
discard the security blanket.
Boundaries are good,
unless you stay within them?
Clarity in time,
doesn’t mean clarity now but certainly soon.
It means something,
as there are opportunities to create clarity.
Wednesday, January 2, 2013
53. Discerning Patterns
What’s here, easy;
seeing what’s missing is the trick.
Intuition intelligence
High IQs may not always apply.
Four eyeballs or,
never less than two intuitive observers.
Out of context,
and you are out of oxygen.
Wednesday, January 2, 2013
60. Contrarianism
Saying it, okay;
put it into behaviors and now you’re fired.
Be a champion,
for something worth championing.
Do you just believe,
or is it something else?
Caring for your words,
support them visually and use them deliberately
Wednesday, January 2, 2013
61. Saying it, okay
put it into behaviors and now you’re fired.
Wednesday, January 2, 2013
62. Saying it, okay
put it into behaviors and now you’re fired.
Wednesday, January 2, 2013
63. Be a champion,
for something worth championing.
Wednesday, January 2, 2013
64. SETU: Hindi for bridge, connection.
The chair for the places in between work and home.
Caring for your words,
171,476 words in current use, how many new brands, businesses, products are launched each year?
Wednesday, January 2, 2013