Design with a big D, from the perspective of the entire human experience interacting with a brand. Have you thought about the experience you've designed for your customers / consumers / shoppers / clients? What moments are contributing to enhanced engagement, sales and perhaps loyalty?
2. Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
Wednesday, January 2, 2013
3. Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
WHAT DOES
THIS COLOR
MEAN TO YOU?
Wednesday, January 2, 2013
4. Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
WHAT DOES
THIS COLOR
HOW MANY
MEAN TO YOU?
WOULD USE IT
IN THE BEAUTY
BUSINESS?
Wednesday, January 2, 2013
5. Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
WHAT DOES
THIS COLOR
HOW MANY
MEAN TO YOU?
WOULD USE IT
IN THE BEAUTY
BUSINESS?
HOW ABOUT
THE JEWELRY
BUSINESS?
Wednesday, January 2, 2013
6. Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
WHAT DOES
THIS COLOR
HOW MANY
MEAN TO YOU?
WOULD USE IT
IN THE BEAUTY
BUSINESS?
AND HOW ABOUT
CONSTRUCTION? HOW ABOUT
THE JEWELRY
BUSINESS?
Wednesday, January 2, 2013
7. Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
WHAT DOES
THIS COLOR
HOW MANY
MEAN TO YOU?
WOULD USE IT
IN THE BEAUTY
BUSINESS?
AND HOW ABOUT
CONSTRUCTION? HOW ABOUT
THE JEWELRY
BUSINESS?
Wednesday, January 2, 2013
8. Thoughtfully Design an Experience
Designed to engage, entertain, educate, inspire or any other worthy effort.
WHAT DOES
THIS COLOR
HOW MANY
MEAN TO YOU?
WOULD USE IT
IN THE BEAUTY
BUSINESS?
AND HOW ABOUT
CONSTRUCTION? HOW ABOUT
THE JEWELRY
BUSINESS?
Wednesday, January 2, 2013
10. What’s happening?
The information in a daily NY Times newspaper
is equal to what one 17th century person
was exposed to in a lifetime.
Media consumption study by Ipsos
shows us we are creating more time in our day,
43 hours in a 24 hour day.
Do you text when you drive? Do you have your
television on while you’re on your computer?
Wednesday, January 2, 2013
11. Is it still possible to reach people?
E N V I R O N M E N T/ W E B S I T E
FA C I L I T I E S
RADIO ADS TRADE
S H OWS
PA C K A G I N G
P U B L I C I T Y/
ARTICLES
P O D CASTS P RODUCTS /
S ERVICES
MAGA Z I N E
VE H ICLES BRAND
ADS
NAMES
WR ITTE N
ORDER LANG UAG E E-MAI L
FORMS VI S UAL
LANG UAG E VIDEO
N E W S PA P E R P O D CASTS
ADS
SPOKEN
SALE S LANG UAG E C ATA LO G
SALES REPS
C U S TO M E R SEARCH
L I T E R AT U R E S UPPORT ENGINES
S TAT I O N E RY
C O NTRACTS
B LO G S
TV ADS
D I R E CT N EWS LETTE R
B O O KS MAI L MAGA Z I N E
OUTDOOR
ADS
Wednesday, January 2, 2013
12. What’s happening?
We are bombarded with over 5,000 messages a day
and only ONE percent get through. (One political ad this election)
A study by Yankelovich estimated we (as consumers)
believe only 4 percent of commercial messages.
that’s 96 percent distrust.
We (as consumers) are more sophisticated marketers,
we’re advancing nearly as fast as the marketing people
who try to reach us. We know what you’re trying to do.
Wednesday, January 2, 2013
13. Let’s do the math, and carry the one.
This means in an average month we’re confronted
with 150,000 brand messages.
1,500 hundred actually get through to us, we hear them.
And, if I do some simple math, if we only
trust four percent of those,
that’s 60 messages per month.
We don’t trust the message your sending.
Wednesday, January 2, 2013
14. 2
TRUSTED
MESSAGES
GET THROUGH,
PER DAY.
Wednesday, January 2, 2013
15. WE NEED
Trust
AND, WE ARE MORE LIKELY TO TRUST THE EXPERIENCE
Wednesday, January 2, 2013
16. Design an engaging experience
and don’t let it be forgotten.
Wednesday, January 2, 2013
17. Design is everywhere,
if we spend the time to think about it, we can improve it.
Wednesday, January 2, 2013
19. See beyond Mickey,
because we are all making experience design decisions.
Wednesday, January 2, 2013
20. Thoughts on designing an experience
Physical things,
make the intangible, tangible
Generalists,
not specialists
Bending the rules,
like criminals with a “get out of jail free” card.
Do you just believe,
or is there something else?
Wednesday, January 2, 2013
21. Thoughts on designing an experience
Be uncomfortable,
discard the security blanket.
Clarity in time,
doesn’t mean clarity now but certainly soon.
It means something,
as there are opportunities to create clarity.
Intuition intelligence
High IQs may not always apply.
Wednesday, January 2, 2013
22. Thoughts on designing an experience
Out of context,
and you are out of oxygen.
Be a champion,
for something worth championing.
Caring for your words,
support them visually and use them deliberately
Consider all senses,
they exist for a reason
Wednesday, January 2, 2013
23. Physical things,
make the intangible, tangible
Wednesday, January 2, 2013
24. Physical things,
make the intangible, tangible
Wednesday, January 2, 2013
25. Generalists;
not specialists.
IBM GOOGLE
BUCKLE SATURN
ORANGE
TARGET
FOX RIVER
DIGITAL
VIRGIN
APPLE
OXO
LAUNDROMAT
MONSTER ZENITH
GREYHOUND
BEST BUY
KLEENEX
Are writers good namers?
Wednesday, January 2, 2013
26. Bending the rules,
like criminals with a “get out of jail free” card.
Wednesday, January 2, 2013
27. Bending the rules,
like criminals with a “get out of jail free” card.
Wednesday, January 2, 2013
28. Bending the rules,
like criminals with a “get out of jail free” card.
Wednesday, January 2, 2013
29. Do you just believe,
or is it something else?
Wednesday, January 2, 2013
30. Be uncomfortable,
discard the security blanket.
Wednesday, January 2, 2013
31. Clarity in time,
doesn’t mean clarity now, but certainly soon.
Wednesday, January 2, 2013
32. Clarity in time,
doesn’t mean clarity now, but certainly soon.
Wednesday, January 2, 2013
33. Clarity in time,
doesn’t mean clarity now, but certainly soon.
Wednesday, January 2, 2013
34. Clarity in time,
doesn’t mean clarity now, but certainly soon.
Wednesday, January 2, 2013
35. It means something,
as there are opportunities to design in meaning.
Wednesday, January 2, 2013
36. It means something,
as there are opportunities to design in meaning.
Wednesday, January 2, 2013
37. It means something,
as there are opportunities to design in meaning.
Wednesday, January 2, 2013
38. Intuition intelligence,
high IQs may not always apply.
Credit: Capsule, 2007
Wednesday, January 2, 2013
42. Out of context,
and you are out of oxygen.
Wednesday, January 2, 2013
43. HOW DO WE DO IT RIGHT?
Wednesday, January 2, 2013
44. Out of context,
and you are out of oxygen.
Wednesday, January 2, 2013
45. Be a champion,
for something worth championing.
Wednesday, January 2, 2013
46. Caring for your words,
171,476 words in current use, how many new brands,
businesses, products are launched each year?
SETU: Hindi for bridge, connection.
The chair for the places in between work and home.
Wednesday, January 2, 2013
67. Clients
Brown-Forman HoMedics
Byerly's Kenmore
Capital One Medtronic
Cargill Minnesota Thunder
Caribou Coffee Nestea
Craftsman Red Wing Shoes
Edens & Avant Schwinn
Fiserv Insurance Solutions SmartWool
Fisher-Price Target
Herman Miller US Bank
Honeywell Wells Fargo
Wednesday, January 2, 2013