My first

1. - your house of computers
-Ajit Singh (ajitsingh0107@gmail.com)

2. India: An Emerging Economic Power
Evaluating New Business
Opportunities
The Compushop story
Retail Shop Observation and
Suggestions

3. TODAY
• One of the fastest growing economies ;
9%+ growth rate for 5 years prior to current
crisis
• Opening up sectors for investment
• Promising consumer markets
• Significant investment in infrastructure
development
YESTERDAY
An Enabling Environment
• Socialist policies – minimal private sector
role • Largest democracy; Stable government.
• Bureaucratic • Dominant private sector; Increasing withdrawal
• Protected market of government from business
• Small consumer markets • Robust banking sector; Capital markets
• Underdeveloped infrastructure • World class IT & telecom infrastructure
• A ‘connected economy’; Economic efficiency &
quality of governance

4. Population Median Age (In Years): 2010E Growing urban & Working population
• 2nd largest urban population: 29% of the total
50 44
37 38
(2010)
40 34
30 25
20
• Projected to reach 37.8% by 2025.
10 • To register the largest addition to the working
0 age population in the world by 2012.
• Largest working age population worldwide
China
Russia
India
US
Japan
by 2050.
Powerful production & consumption force
Demographic Profile
• Enormous consumption force: Large youth
60yrs & population
above
7.5% 0-19 yrs • Global production force in service:
20-59 yrs 41.8%
50.7% • Large pool of professionals and technocrats
• Largest pool of English speaking manpower after the

5.  Indian economy coped with the crisis better; Clear signs of recovery
• Revised government growth projection for 2010-11 at 6.9%; Q2 GDP growth at 7.9%
• GDP forecast for 2011-12 is 7.9%
• 2011-12 to be a year of consolidation; launch into the high growth mode
 India’s long term strengths still valid
• Growth primarily driven by the strong domestic market.
• Domestic savings rate at more than 35%
• India projected to be the 5th largest consumer market by 2025, worth over USD 1,500 Bn –
CAGR of 7.3% (McKinsey Institute)

6. India: An Emerging Economic Power
Evaluating New Business
Opportunities
The Compushop story
Retail Shop Observation and
Suggestions

7.  Computer Hardware and software
is the second most preferred
sector for investment
 Still untapped market
◦ Growing professionals, educated urban youth
 Retail boom (organized retail)

10. India: An Emerging Economic Power
Evaluating New Business
Opportunities
The Compushop story
Retail Shop Observation and
Suggestions

11. Our Beginnings
Founded in 1997 with an initial turnover of Rs.1 million.
1997 Started with small scale assembling of computers
Started the distribution business
2002
Forayed into Retail arena
Have 20 retail outlets in Mumbai and Thane
2004
Started doing online business from our own
2011
website www.compushop.in

12. Our Retail Stores
Sony Mony NEXT VIVA Supermarket J K Enterprise
Juhu-Vileparle Chembur Virar Diwa
Andheri-W Vashi Nallasopara Dombivali-W
Prabhadevi Mira Road Vasai Dombivali-E
Borivali Kalyan
MX World (Owned outlet)
Kandivali-W Borivali-E

13. India: An Emerging Economic Power
Evaluating New Business
Opportunities
The Compushop story
Retail Shop Observation and
Suggestions

14. Observations:
 Brand CompuShop
missing initially
 Laptop section seemed
to be more of Sony Mony
rather than CompuShop
 Sales staff good and
aggressive
Sony Mony(Andheri)

15.  Sales Staff’s yellow uniform
does the branding to some
extent(but customers are not
educated about CompuShop)
 Eventually Sony Mony is
growing, as the customer Sony Mony(Andheri)
thinks he buys a product from
Sony Mony instead of
CompuShop
 There is very little
differentiation created
Sony Mony(Andheri)

16. Reasons for Visual Merchandising:
 A brand CompuShop will be created
 This will create a brand recall in
customers mind, benefiting the other
outlets
 The customers will visit CompuShop
inside the retail house, rather than the
retailer itself(NEXT/SonyMony)
 This will also benefit our online sale and
our website as well
 Can also help in future expansion

17. Create a complete different zone:
 Using signages of brand CompuShop
 Point of Sale material
 A different color for the zone
 Branding along the shelf space
 Displaying offers along the shelf
 Packaging using the brand CompuShop

18. Creating a
different zone
DELL stores (Shop in shop)
DELL Store @ Croma Juhu

19. Branding/Advertising
along the shelf space
Offers
Offers
CompuShop @ Sony Mony (Andheri)
DELL Store @ Croma Juhu
CompuShop
CompuShop @ Sony Mony (Andheri)
Laptop Section Croma - Juhu

20.  Offer of the day/week (Sasta
Sunday.. Etc.) (already done
in CompuShop)
 Discount coupons from our
website and newspapers(to
promote our website as well)
 Ask the customer to choose
his configuration and
assemble him self from our
website (only if its available)

21.  Student Dicounts on I Card
 Tie Up with Mobile
Dongle(Tata/Reliance/MTS)
 Refer a friend for discount

22.  There may be objection from the retailer
 Cost attached
 Sales team might oppose the ideas
 Contractual obligations