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Old lady asked: Do I really need a blog?,[object Object],Wrong question, wrong time, wrong crowd  .. After all its @Kolkata bloggers meet ’09  and almost all are bloggers. This is certainly an odd question. ,[object Object],8th Aug, 2009  - www.SEOforClients.com/blog,[object Object]
Webreps attendees statistics,[object Object],79% of the webreps attendees are bloggers (that’s great),[object Object],Caution Note: Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital. So take suggestions at your own risk.,[object Object]
Webreps attendees statistics,[object Object]
Webreps attendees statistics,[object Object]
Webreps attendees statistics,[object Object]
Webreps attendees statistics,[object Object]
Webreps attendees statistics,[object Object]
Remember Bikini and some stats,[object Object],We visited many blogs of our attendees and found:,[object Object], Some good quality blog posts (Not sure of how many are copied and self generated),[object Object],Inconsistency,[object Object],Max Personal blogs (mixed topic thohoga hi na, its about me),[object Object],Topic specific (but its mixed up),[object Object]
Change of topic for this presentation,[object Object],Old lady: How can I use blogs effectively?  &,[object Object],Are blogs alone enough?,[object Object]
Today’s topic ,[object Object],12simple & practical ways you can improve Kolkata based blogs from user’s point of view,[object Object]
What were blogs?,[object Object],Single entity maintained (Individual or group-with-similar-goal),[object Object],Reverse-chronological order,[object Object],Commentary or news item,[object Object],Journal (A periodical dedicated to a particular subject),[object Object]
What are blogs for most of us?,[object Object],Easy way of having a website. Easy to start with, easy to maintain (post. del.edit.pics.videos.more@com),[object Object],Easy interactions and community management. (Everybody is having one),[object Object],MONEY – I heard people make a lot of money with blogs, even $3000 per day ,[object Object],Its free, ,[object Object],even ads free,[object Object]
What are blogs for most of us,[object Object],“The word blog is irrelevant, what’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” - Seth Godin,[object Object]
Assumptions,[object Object],My first love - “No, I will not change the template of this blog, neither will I host it somewhere else. *********is my first blog and I will keep its typical blog-like look intact, forever.” – One among us .,[object Object],But I do want to marry her and take the relationship to next level (Traffic, more comments, users and so on),[object Object],And then kids (YES$$$$$$$$$$$),[object Object],Happy life (I want to take my web activities seriously & full time),[object Object]
Webreps attendees statistics,[object Object]
1) Define what you want to achieve,[object Object],Personal (It’s all yours),[object Object], reusability of your work,[object Object],Reputation building/career (I worked with Linux based servers, I know marketing too),[object Object],(Highlight more of you like your pics, your profile, CV, connect with FB, Orkut, Twitter & everything else),[object Object]
Webreps attendees statistics,[object Object]
1 cont…) Beyond personal borders,[object Object],Traffic,[object Object],$ale$,[object Object],Users (Community),[object Object],Ranking,[object Object],Personal branding,[object Object],Mix of above,[object Object],Everything- “Be careful, don’t make a universal solvent that you can’t store and don’t make a blog that has everything but useful for none.”,[object Object]
Webreps attendees statistics,[object Object]
1 cont …) It’s ok, you can redefine Ps,[object Object],Defining is not fixing forever, You can redefine any P at any point in it. The purpose, platform,[object Object],Purpose: From person you can shift to topic based, money based and so on.,[object Object],Platform: You can shift to your domain, leave blogspot & use wordpress, integrate with your site (and so on),[object Object],You don’t need to do it perfectly the first time, you just need to start. So go ahead start,[object Object]
2) Define a mission statement,[object Object],Mission statement is not punch line,[object Object],Define a clear mission statement & make it visible,[object Object],You don't want another Enron? Here's your law: If a company, can't explain, in ONE SENTENCE....what it does....it's illegal.  Isn’t it true for blogs and websites?,[object Object]
Webreps attendees statistics,[object Object]
Webreps attendees statistics,[object Object]
2 cont … ) Good bloggers do, we should do even more,[object Object],Top 6 out of 8 blogs from technorati have mission statement – they are already a brand, we must do it even more ..,[object Object]
3) Value of a blog post – Highlight blogger,[object Object],Our old formula (Value of a blog post) = Value of the blogger * Time spent on compiling the info * Presentation skills,[object Object],If you can highlight the blogger, do that. After all blog is a lot about blogger (or the group),[object Object]
Webreps attendees statistics,[object Object]
4) Redefine a new home for your blog,[object Object], The usual homepage is not the best homepage for your blog that is used as website.(Home is where I can see all the navigation paths),[object Object]
4 cont …) Some have already done it,[object Object],This is how you can achieve it:,[object Object],Have a small intro text on the top with a link to a page that can define the starting page of your blog. ,[object Object],Easiest starting page is the archive page (there are plugins available). I said easiest not the best. Best will be a page like the homepage of a website highlighted next to home in the menu.,[object Object],[object Object],[object Object]
4 cont …) Home > Archive > ………,[object Object]
Webreps attendees statistics,[object Object]
5) Let’s redefine breadcrumbs & categories,[object Object],People land on a random page.,[object Object],They want to see related pages (may be all),[object Object],Home > Archives > Category > Post,[object Object],Tags: Home > Archives > Tags,[object Object]
5 cont … ) Redefining category,[object Object],This category pages may become very important page for referral.,[object Object]
6) Have a forum installed,[object Object],This is great for topic based blogs esp traveling, locality-based & others,[object Object],Different communication model: Blog, forum, wiki, IM, websites  - its own pros and cons.,[object Object],It empowers users,[object Object],Use bbpress with wordpress, simple.,[object Object],Maintenance Time is the only factor, akismet helps.,[object Object]
Webreps attendees statistics,[object Object]
6 cont … ) Promote “Ask a question”,[object Object]
6 cont …) Even you can have UGC blog,[object Object],    User generate content (in form of blog),[object Object]
7) Book vs pages – Have wiki,[object Object],Books are more referred and helpful in long term.,[object Object],Books are made of pages.,[object Object],You have pages, you can get more pages from web.,[object Object],Use a wiki to convert it to a book.,[object Object],Edit blogs again & again to act like a wiki,[object Object]
7 cont …) Book vs pages – Have wiki,[object Object], - 145 comments (a lot may be trackbacks or backlinks) & ,[object Object],[object Object]
This is a wiki page for matt cutts. You can create it for any topic, be it code injection, malwares, seo …. so on … just the right links, some descriptions.,[object Object]
8 cont… ) Facebook,[object Object],[object Object]
 1,000,000,000 – content like links shared per week on FB.
 2/3 of the global  internet population visits social networks.
 4th most popular online activity, ahead of personal mail.
 3x increase on time spent
 10% of total time spent on internet
  3,000,000 – avg tweets per day.,[object Object]
10) 2 custom search engines,[object Object],One for the blog,[object Object],One for all the best websites that are related to your topics, compiled by you. It takes time so it is valuable. I used my own search engine more often that other.,[object Object],http://www.SEOforClients.com/se/ ( I have the best available resource on web marketing and SEO. I keep adding good ones.,[object Object]

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12 simple & practical ways you can improve your blogs from user’s point of view

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  • 41. 1,000,000,000 – content like links shared per week on FB.
  • 42. 2/3 of the global internet population visits social networks.
  • 43. 4th most popular online activity, ahead of personal mail.
  • 44. 3x increase on time spent
  • 45. 10% of total time spent on internet
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