Every single Realtor & Buyer that calls should be followed up with. Keeping sloppy records means potentially losing a sale or getting another listing. Be organized, diligent, kind, and smart at all times. Ask the person when they would like a follow up call. You might have to lower the listing price and this may be of interest to a Buyer who approached you 30 days before. Let them know.... is this the price range you were looking for? (This is non-specific) If so, what are your conditions for purchase?

1. BEST TIPS OF
SELLING A HOUSE FAST
www.SellHouseFast.org

2. Pricing
• Currently I do not suggest pricing below the market unless
you have to unload the home. I suggest pricing exactly at
market level. With some savvy you can list higher than
market and achieve its price if the home or area is truly
unique.
Sell House Fast

3. Pictures
• As many as the MLS allows and the individual websites
you promote on. Some MLS's allow 9 pictures, some 12.
Don't just take pictures of the home, take them of the area
so people know what the area is about.
Sell House Fast

4. Video
• Even bigger than Pictures Video will increasingly become
more powerful than pictures. I personally have sold
homes faster, more money, and even have historical
records (highest price paid, fastest home sale in a cities
history) as a result of video.
Sell House Fast

5. Youtube
• Even if you use your own video player (sublimevideo.net,
jwplayer, wimpy....) you should place the video on a
youtube channel because of the search engine rankings.
Title is one of the key "pick ups" for the search engines
even though tags are also important. Title has generated
search engine status in under 7 hours each and every
time I use it.
Sell House Fast

6. Classifieds
• Use of Classifieds to advertise. The biggest? Craigslist. -
Key here is to post with HTML and use a picture (with link
attached) to attract your audience. If you don't know how
to do this learn or hire. Don't just post a word add with a
link. Last on this is to be creative (not overly though) with
your Title to attract Buyer clicks. Last on CL is to post two
different ads for the same home but using different
language and links. Make sure you rotate these so they
are 8 hours a part.
Sell House Fast

7. Promotion/Syndication
• Real Estate Flyers & Marketing Tools - You'll thank me
later for this not so well known gem. They don't provide
support but the system works overall. There are a few
others like this that are also excellent but don't have time
to list them all.
Sell House Fast

8. Property Listing Site
• I'm going to go with listing on a separate page but as a
part of your website. Reason? You'll connect with other
Buyers who may see other homes on your site. Otherwise
you're only promoting that you're good for just "that
property". You want your site decked out with properties
which interest Buyers.
Sell House Fast

9. Realtor.com Showcase Acct.
• Much better promotion than regular Realtor.com accts
and definitely get more hits.
Sell House Fast

10. Flyers
• I only do this if the Sellers request it. Otherwise I advise against
it. Reason? If someone is truly interested in the home they will
call. Plus, it forces conversation with interested Buyers which
"personal communication", if done right, is a big sell. "Oh, thank
you for calling.... so you say you saw that fantastic house on
Plomosa Rd.? Yes, I'd be happy to answer questions about it.
There are communication techniques I won't go into but I'll say
that I never state the price until the 3rd-5th sentence about the
home.
• Don't let the flyers run out if you do. It looks week. When I do
use a Box I tape my last flyer inside the box to insure it pretty
much stays there so even if the box is empty someone can
read..... but honestly if someone is truly interested they will call.
Sell House Fast

11. Sign
• Better be good looking and include your personal phone
number. Cheap signs sell homes cheap. If I have to
explain #9 then you don't belong in Real Estate IMO. I'm
just putting it out there as a fact.
Sell House Fast

12. Staging
• Staged homes sell better than non-staged unless the
home. If the home has old furniture then it has to go or....
you face potential issues. Sell the home for what it is. If it
needs TLC then state that up front.
Sell House Fast

13. Front Landscaping
• Within the first 5 seconds a Buyer sums up a home by the
front landscaping. Make it nice whatever it is. Put out a
"Welcome" Mat that says "Welcome". Simple as that.
Color of home? In line with the neighbors houses. Homes
that use exaggerated bright colors in an "earth tone"
neighborhood don't do as well generally. Conformity
helps.
Sell House Fast

14. Follow Up
• Every single Realtor & Buyer that calls should be followed up with.
Keeping sloppy records means potentially losing a sale or getting
another listing. Be organized, diligent, kind, and smart at all times.
Ask the person when they would like a follow up call. You might have
to lower the listing price and this may be of interest to a Buyer who
approached you 30 days before. Let them know.... is this the price
range you were looking for? (This is non-specific) If so, what are your
conditions for purchase?
• If this is just a light inquiry then say, "Can I call or email you next week
with any updates on this home or ones similar to it that come up for
sale?
• If they say no you can ask one more question. "If the price is lowered
as a result of the market would you like to be notified or would you
like to know its sales price when it does sell?" This last question offers
you the potential of further conversation. There are a few other
important tips on communication but you'll have to learn those by
testing your local market.
Sell House Fast