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Twitter
1.
By Adrian Burke
2.
What is Twitter? •
Social networking • Who/what/where/when • Tweet • Followers
3.
Evolving Social Networking •
Quicker • New idea: what are you doing • Popular among different groups
4.
Twitter and Sports •
Caught on with famous athletes • Connection between athletes and fans • News, scores, other updates
5.
Why Athletes? • Fulfills
fan interaction requirement • Easy and quick to use • Athletes like to see what their fans have to say
6.
Good or Bad
for Sports? Great because: • Gets fans more interested • Gets athletes more involved with fans • Medium for updates
7.
Impact • NFL rule
banning tweets during any game • Twitter going global • High volumes of users in big cities
8.
Creating a Language Simple
phrases of animals and humans such as: • Tweet • Tweeps • Twittonary
9.
Athletes Using Twitter •
Chad Ochocinco • Lance Armstrong • Shaquille O’Neill • LeBron James
10.
What Makes Twitter
Unique? • Personal but not too personal • Centered around what is happening now • Usage by athletes
11.
Summary • Easy to
tweet • Best way for athletes to interact with fans • Famous athletes • Going global
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