2. PROJECT REPORT PRESENTATION By AJAY KUMAR TRIPATHIM.B.A, 2nd yearM.I.E.T
3. A project on “GETTING FEEDBACK FROM THE EXISTING CUSTOMER OF PUREIT”
4. COMPANY PROFILE Date of Establishment 1933 Revenue 4275.18 ( USD in Millions ) Market Cap 591452.8929621 ( Rs. in Millions ) Hindustan Lever House,165/166 Back bay Reclamation, Mumbai-400020, Maharashtra www.hUl.com Management Details Chairperson - Harish Manwani MD - Nitin Paranjpe Directors - A Narayan, Ashok K Gupta, C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Gopal Vittal, Harish Manwani, Nitin Paranjpe, Pradeep Banerjee, R A Mashelkar, S Ramadorai Business Operation Household & Personal Products Background Hindustan Unilever (HUL) is the largest fast moving consumer goods (FMCG) company, a leader in home & personal care products and foods & beverages. HUL's brands are spared across 20 distinct consumer categories, touching lives of every 2 out of 3 Indian. It has employee strength over 150000 &1200 managers. It has created widespread network through its 2000 suppliers & associates. Financials Total Income - Rs. 208102.045 Million ( year ending Mar 2009) Net Profit - Rs. 25007.057 Million ( year ending Mar 2009) Company Secretary Ashok K Gupta
6. HISTORY OF WATER DIVISION Launched in Chennai : end 2003 Started national launched in beginning 2007 On date national launched completed Present in all states Total field force of 8000+ across the country. Already protected 15 millions lives The Dream PROTECT one billion lives SAVE one million children
19. Which model of pureit you use ? 5 people using compact 58 Classic 37Autofill.
20. Why had you given preference for purchasing pureit? 16 people prefer Pureit because it does not consume electricity. 31 prefer for lower price. 12 Technology. 41 prefer for Health & Safety
21. From where had you purchased your Pureit ? 30- bought from private retail outlet. 12- from company’s zone office which locate near from his house. 58-by home delivery.
22. Have you used any water purifier before pureit ? Yes 37 No 63
23. How will you rate pureit compare to used product ? Much Better 24 Better 12 Same 1 Worst 0
24. What is your opinion regarding running cost & maintenance cost for pureit? 76- low cost on it. 21- average cost . 3- high cost on maintenance & running cost.
25. What type of service facility for complain do you use ? 22-customer use Toll free number for complain. 46-Customer use zone office Toll number. Only 10 customer like on-line facility for complain.
33. Findings People bought Pureit because it do not consume electricity. People likes due to it low price & low cost of its running & maintenance. Customer prefer it due to its good after sale service. Customer prefer it due to its Home delivery facility.
38. Bibliography Data has been collected from various sources: www.pureitwater.com www.hul.com http://compareindia.in.com/products/water-purifiers/ HUL PURE IT Pamphlets IKYA Magazines
