A study on Apple, evolution, history, milestones also the co-founder and CEO steve jobs.. a study by : ajay s nair

1. iStudy
A Study on the evolution of apple Inc.
- Ajay S Nair | #1 | S3 MBA | MIIT, AYUR

3. History
• Steven Wozniak and
Steven Jobs two friends,
one mind..
• Established Apple
Computers Inc.(Now
Apple Inc.) on April 1st,
1976 by Steve Jobs, Steve
Wozniak and Ronald
Wayne to sell the Apple I
personal computer kit.

4. Evolution
• From Apple 1 to iPhone 5

5. Evolution

7. Evolution in mouse

8. Apple Logo Evolution

9. Campaigns
• 1997 created by the Los
Angeles office
of advertising
agency TBWAChiatDay
• Used in TVC, several print
advertisements and a
number of TV promos for
Apple products.
• video

10. Campaigns (cont..)
• Featured what the company
referred to as "real people"
who had "switched" from
the Microsoft
Windows platform to the Mac
• An international television and
print ad campaign directed
users to a website where
various "myths" about the
Mac platform were
"dispelled".
• Switch ( 2002)
• http://www.youtube.com/wat
ch?v=l2-UuIEOcss - Video

11. Campaigns (cntd..)
• Ads campaigns for
ipod, comes both as TVC
and Print
• These advertising
techniques are unified by
a distinctive, consistent
style that differs
from Apple's other ads.

12. web ads

13. Web ads

14. iGenius

15. Steve Jobs
• No apple with out Steve!
• Steven Paul Jobs
– Born February 24, 1955
– Co-founder Apple
– NeXT
– Brought Pixar

16. Apple and Steve
• The apple Inc.
revolutionized the
– COMPUTER INDUSTRY
– MUSIC INDUSTRY
– MOBILE PHONE INDUSTRY
– ANIMATION INDUSTRY..
• Steve said, “In
1984, Apple introduced
the first Macintosh. It
didn’t just change Apple.
It changed the whole
computer industry.”

17. Jobs..
• Steve has been described as
brilliant, abrasive, self-centered, a perfectionist
and temperamental. He was a technologist and a
businessman, but he was also an artist and
designer.

18. iQuit
• He died on Oct. 5, 2011
from complications of
pancreatic cancer.

19. • iSalute
THANK YOU