A presentation looking at the possibility of disintermediation in publishing from the author of The Content Machine. What role will publishers have in the digital age? Will they survive? Who else will be part of the complex ecosystem of books and reading?

1. Cut out
How ‘disintermediation’ threatens
the future of publishing
Michael Bhaskar 20.06.2012

4. EBOOKS ≠ DISRUPTION

5. - Hyperlinked
- Interactive
- Short and vernacular

6. BUT the digital network is the
biggest issue
Distribution – Intellectual Property
and Copyright – Business Models

7. DISINTERMEDIATION

8. 1. Retailer channels

9. 2. Artists Direct

10. 3. New players in the supply chain

11. 'Publishing is not evolving. Publishing is going
away. Because the word “publishing” means
a cadre of professionals who are taking on
the incredible difficulty and complexity and
expense of making something public. That’s
not a job anymore. That’s a button. There’s a
button that says “publish,” and when you
press it, it’s done.' Clay Shirky

12. PARTIAL DISINTERMEDIATION
A halfway house seen in the music
industry also applies to publishing

13. Creates questions around licencing
models and the treat of piracy

15. 80-90%?

16. INNOVATION IS HAPPENING

20. The future of
publishing…hangs in
the balance
But the future of reading, writing and books…is probably fine!

21. Michael Bhaskar
Digital Publishing Director
Profile Books
michaelbhaskar.com
@ajaxlogos