1. A New Way to Market
:-)
A Three-Step Program for Saving &
Growing Your Business in This
Crazy Economy

2. Did you know there are 1,900
people searching the term
‘cedar creek lake real estate’
and another 1,000 people
searching ‘cedar creek realty’?

3. Is your business easy
to find online?

4. Are you active in all the places
where your target customers
hang out online?

5. Why not?

6. Truth:
Marketing
has shifted
from a
one-way
broadcast to
a multi-point
conversation

7. 97% of consumers use
online searches when
researching products or
services

8. 78% of consumers
trust peer
recommendations

9. Only 14% trust ads

10. And 25% of people
“Liked” a Facebook
page because they
wanted a Special or
Discount

11. The new
“word of mouth”
is online social
media like
Facebook
and
Twitter

12. Facebook and Twitter have
700,000,000 members
combined

13. Those members
seek and make
recommendations
for products,
services &
experiences
for friends &
followers

14. The fastest growing
demographic among Facebook
users is...
35 to 65
year-old women

15. How do we engage our target
market?
We craft posts!

16. 6 Ways to craft posts.
1. Personal Touch
2. Social Proof
3. Obvious Offer
4. Something to Search
5. Value Add
6. The Question

17. The key is consistency.
Post at 8am, 12pm and 7pm
Monday - Sunday

18. YouTube is
now the
second
largest
search engine

19. YouTube gets >300,000,000
visitors a month who watch
more than 2,000,000,000
videos

20. According to ComScore,
YouTube has 50% more
searches than Yahoo! and
180% more searches than
Bing.

21. People go there to look for
videos to answer their questions,
show them how to do something,
or review a product or business

22. There are more than
200,000,000 blogs

23. People are
more likely to
visit blogs that align
with their interests because blogs
are non-selling environments

24. Whether you know it or not,
your prospects & customers
are using social media

25. 91% of Americans
have mobile
phones

26. 20% of them
(about 45 million people)
have phones with
Internet capability

27. 152 billion mobile text
messages are sent
each month

28. 90% of text messages are
read within one minute of
receipt

29. Do you have a plan for using
mobile phone marketing for
your business?

30. Are you still spending money
on Yellow Pages, Newspaper
inserts & other old-school
media?

31. 24 of the 25
largest newspapers
experienced
record declines
in circulation
in the
past year

32. Why are the Yellow Pages like
Nursing Homes?

33. They’re shockingly expensive,
few people under 70 use them,
and many who do are a little
out of it

34. According to Yahoo!
92% of all business searchers
start looking online, either at
home or on their mobile
phones

35. Marketing online isn’t an
option anymore —
it’s a requirement

36. It’s where your
prospects &
customers are
searching to find
businesses they can
trust to buy products
or services or get their
problems solved

37. Marketing online is no longer
just about having a Web site
where people come to
find your business

38. It’s about going where
they are online and
setting-up tables in
those locations

39. Good news:
Only 26%
of small
businesses
have invested
any time or effort
in marketing
online

40. There is still time to get
established before it’s too late

41. How?

42. Three steps:
Get out there and
get found
Engage
Follow up

43. Get out there & get
found
Google is important but there are
about 50 other key places you need
to get found

44. Get out there & get
found
But it’s not
“set and
forget.”
You need to
stay fresh

45. Get out there & get
found
Internet
search engines,
directories
& social media
are like big
grocery stores

46. Get out there & get
found
There’s a
“sell by” date
on almost
every piece
of
information
out there

47. Get out there & get
found
If you’re not
delivering
something new
on a regular
basis,
you’re going to
get knocked off

48. Engage
Once you get found,
engage with your
prospects on their
terms.

49. Engage
Get them to follow
you on Twitter, friend
you on Facebook or
subscribe to your
YouTube channel

50. Engage
Then start offering
more insightful information,
expert perspective,
recommendations,
news,
coupons,
membership privileges…

51. Engage
Build relationships
Earn their trust
Earn their business

52. Follow Up
Continue to
engage & follow up

53. Follow Up
Continue to
provide valuable
information
Continue to make
offers

54. Follow Up
It costs 6 to 7 times
less to get an
existing customer to
buy from you than it
is to get a new
customer to buy from
you

55. Follow Up
The quickest way to
start mobile
marketing?
Follow up with
mobile text
messages

56. Recap:
Get out there and get
found
Engage
Follow up

57. What are the keys
to a successful
online marketing
program
for your business?

58. Get started right now

59. Build your program
incrementally to
control costs

60. Integrate all the
elements so
they amplify
each other—
search engines,
video, social
media, mobile
marketing

61. Do it with zero
extra work on
your part

62. That’s where I
come in.

63. Step one:
Get out there & get found

64. Your Custom Web Presence
or
Strategic Video Positioning
or
Custom Facebook Welcome

65. Create a specially optimized mini-
Website to build your personal brand
Create videos to establish you as an
expert within your industry
Create a professional Facebook
Business Page to increase your “Likes”
with a Strategic Day-to-Day Plan of
Action

66. Custom Website $750
20 Videos and Fully
Optimized YouTube
$1,500
The Perfect Facebook
Page $300

67. Custom Website $500
20 Videos and Fully
Optimized YouTube $500
The Perfect Facebook
Page $300
Today Only $1,000

68. Let’s get started right now