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BIG DATA- MESSY
Presented by:
Ravi Kumar 14609132
Aishwarya Alagh 14609116
15 November 2015 Big Data
Using All Available
Data
• It is feasible in an increasing number of contexts. But it comes at
a cost.
• Data is fluid, huge, powerful, unpredictable, uncontrollable and
not a scare resource.
• The abundance of data is the result of the instrumentalisation of
the natural, industrial and social worlds.
• A key point about the reality of big data: behind every data point
is a person, and when people get mixed up with technology and
analytics, things get messy.
• So unlocking big data through smart systems have to account for
the very human, very messy Big Ideas that sometimes complicate
things.
5 November 2015 2Big Data
Add More Data
Points
• Increasing messiness by combining different types of
information from different sources, which don’t always align
perfectly.
• Messiness can arise when we extract or process the data, since
in doing so we are transforming it, turning it into something
else.
• Messiness itself is messy.
5 November 2015 Big Data 3
5 November 2015 Big Data 4
Source:http://www.slideshare.net/mauromeanti/a-primer-on-big-data-taken-by-the-book-big-data-by-schoenberger-and-
cukier
5 November 2015 Big Data 5
Source:http://www.slideshare.net/mauromeanti/a-primer-on-big-data-taken-by-the-book-big-data-by-schoenberger-and-
cukier
5 November 2015 6Big Data
Source:http://www.slideshare.net/mauromeanti/a-primer-on-big-data-taken-by-the-book-big-data-by-schoenberger-and-
cukier
5 November 2015 7Big Data
Source:http://www.slideshare.net/mauromeanti/a-primer-on-big-data-taken-by-the-book-big-data-by-schoenberger-and-
cukier
5 November 2015 8Big Data
Source:http://www.slideshare.net/mauromeanti/a-primer-on-big-data-taken-by-the-book-big-data-by-schoenberger-and-
cukier
5 November 2015 9Big Data
Source:http://www.slideshare.net/mauromeanti/a-primer-on-big-data-taken-by-the-book-big-data-by-schoenberger-and-
cukier
5 November 2015 10Big Data
Source:http://www.slideshare.net/mauromeanti/a-primer-on-big-data-taken-by-the-book-big-data-by-schoenberger-and-
cukier
5 November 2015 11Big Data
Source:http://www.slideshare.net/mauromeanti/a-primer-on-big-data-taken-by-the-book-big-data-by-schoenberger-and-cukier
5 November 2015 Big Data 12
5 November 2015 Big Data 13

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big data messy