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RMM Online Advertising Overview
1. FOR 6 YEARS WE HAVE OFFERED ADVERTISERS BRAND SAFE ONLINE
INITIATIVES.
IT’S NOT
WHAT WE
CAN DO, BUT
THE WAY
WE DO IT.
2. • Fully Transparent - Site Level Reporting
• ComScore Top 1,000 Sites
• Local Market Content Takeover
• Customized and Scalable Solutions
• Premium Sites, Inventory, and Placements
• Highest Combination of Composition and Reach
• No Pre-Purchased Inventory – NO CRAM DOWNS
• Personalized Continuous Optimization
• Real Time Reporting
THE RMM ADVANTAGE
5. SO
WHY RMM
RMM Online is the digital arm of Lin Media, a multimedia group
with broadcast television stations in 17 markets and digital
offices in Los Angeles, New York, San Francisco, Chicago,
Dallas, Austin, Atlanta, and Boston
RMM is a full solution digital media company with over 10,000
direct publisher relationships for display advertising, a fully
certified SEM team, along with full time specialists in SEO,
Creative, Social Marketing and Management, Mobile Display,
App Development, Web Design, Email Marketing and SMS
Texting
6. YOU’RE THE ARCHITECT. WE’RE THE
GRUNTS.
RMM
BUILDS
IT HOW
YOU
WANT IT
SITE LISTS
AD UNITS
STRATEGIES
7. OR EXACTLY WHAT YOU DON’T HAVE TIME TO
DO
RMM
DOES
EXACTLY
WHAT
YOU
NEED
RESEARCH
PUBLISHER
RELATIONS
CREATIVE
CONCEPTS
9. REACH THE RIGHT PERSON AT THE
RIGHT TIME IN THE RIGHT CONTENT
RMM
HAND
SELECT
S
THE
SITES
OVER 10,000
PUBLISHERS
NO PREPURCHASED
OR EXCHANGE
INVENORY
NO CRAM DOWNS
NO REMNANT
DAILY SITE LEVEL
OPTIMIZATION
10. RMM
HAND
SELECT
S
THE
• Extensive research goes into every site selection
• We literally hand select every site to ensure proper
content, demographic, psychographic and
geographic relevance
• Transparency allows us to select sites based on
actual historical performance – not just sites were
we
already own inventory, like many of competitors
do
11. RMM
HAND
SELECT
S
THE
• RMM’s RedZone allows advertisers 24/7
access
to campaign performance and insight
RMM provides you with full access to
site level reporting, which provides
you with knowledge and insight into
which placements and sites perform
the best for your campaign.
Customizable reports
can be sent as
requested by the
client
18. mobile
marketing
EVEN MY 95-YEAR OLD GRANDMA HAS A CELLEVEN MY 95-YEAR OLD GRANDMA HAS A CELL
PHONE.PHONE.
MOBILE DISPLAY AND
VIDEO
APP DEVELOPMENT
iPAD RICH MEDIA
SMS OPT-IN TEXTING
LOCATION BASED
CONTESTS
19. THE
RMM
TEAM
MEDIA OPERATIONS
SAM MOFFETT
SVP MEDIA
XT. 4414
BLAINE BURRIS
AD OPS DIRECTOR
XT. 4418
SEM
DAVID SULLIVAN
SEM MANAGER
XT. 4404
ALEX JUDGE
SEM ANALYST
XT. 4439
OPERATIONS
JON FLATT
CEO
XT. 4401
SCOTT FRIESEN
COO
XT. 4423
SHERRI HOLLAND
CFO
XT. 4403
MARJORIE
WINEINGER
AP MANAGER
XT. 4430
SEO SOCIAL MOBILE
CHRIS LEONARD
MANAGER - SSM
XT. 4406
BRIAN STACEY
SEO SPECIALIST
XT. 4427
TEAM CONTACT INFO
E:
FIRST.LAST@RMMONLINE.CO
M
STRATEGIC PLANNING
LISE HUDSON
VP OF SALES
XT. 4412
MICHAEL SCHNEIDER
GENERAL SALES
MANAGER
404) 952.5020
MEGAN MATLOCK
MEDIA SUPERVISOR
XT. 4425
BROOKE STEINBERG
BRAND SOLUTIONS &
RESEARCH MANAGER
XT. 4445
BRYAN BROWN
CREATIVE DIRECTOR
XT. 4419
BEN HOLLANDER
CREATIVE MANAGER
XT. 4441
ANNE MOORE
WWW.RMMONLINE.COM