1. Higher School of Economics
User experience in marketing
Evlampiev Mark

2. Higher School of Economics
structure
Introduction
Theoretical background
Methodology and procedure
Predicted outcomes
Limitations of research

3. Higher School of Economics
The way user first meet the
interface can predetermine his
consumer behavior.

4. Higher School of Economics
JeansPick
hand crafted premium jeans that are
impossible to recreate in mass production

5. Higher School of Economics
problem
visitors
buyers
majority of website visitors do not become buyers

6. Higher School of Economics
purpose
visitors
buyers
identify the reasons of users dissatisfaction that
lead to visitors outflow from the website

7. Higher School of Economics
research questions
1. Can User Interface affect the conversion from visitors buyers?
2. How do User Experience influence consumer decision-making process?

8. Higher School of Economics
Completion
Visual Design
Concrete
Interface
Design
Navigation
Design
The Elements of
User Experience
Interaction
Design
Information
Architecture
time
Information Design
Jesse James Garrett
Content
Functional
Specification Requirements
Conception
User Needs
Abstract
Site Objectives

9. Higher School of Economics
methods
focus group
observations
participant and non participant

10. Higher School of Economics
increase
amount of
purchases.
enrich UX
upgrade UI
results

11. Higher School of Economics
limitations
selection for focus group
time
money

12. Higher School of Economics
thank you for your attention