Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM). Most of us are overwhelmed. Distractions are abundant, and most of us fall prey to them from time to time. Sadly, science tells us that this “busy-ness” kills the success of our plans and priorities! Tom Cooper discusses why busyness kills the success of your plans and priorities! Key Takeaways from participating in this webinar: • Keys to reducing busy-ness • Keys to finding focus beyond the current fire • Keys to focusing on what is wildly important You will leave this hands-on session with at least two new ideas about planning and priorities. You will scale down your frustrations and begin to focus on what is wildly important. Download the handout here: http://slidesha.re/10RoiL0. About the Speaker: Tom Cooper, father of 7, knows something about feeling too busy to plan. Over more than 20 years he has worked as a technology leader in product management and project management in companies from startups to Fortune 500. He has seen no plans, good plans and bad ones, too. Tom works with teams to help them focus on what is wildly important and begin to take steps toward making that a reality. In this hands-on session, he will help participants identify what they should work on first - and they will leave with a clear and specific action plan about how to get there! About AIPMM The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Visit www.aipmm.com. Upcoming Webinars: http://aipmm.com/aipmm_webinars/ Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification Articles: http://www.aipmm.com/html/newsletter/article.php

1. ©
AIPMM
2013 www.aipmm.com @AIPMM
AIPMM
Webinar
Series
www.aipmm.com
Friday, April 26, 13

2. ©
AIPMM
2013 www.aipmm.com @AIPMM
Friday, April 26, 13

3. ©
AIPMM
2013 www.aipmm.com @AIPMM
Founded
1998
Largest
Product
Management
professional
group
Provides
professional
development
and
cer:fica:on
• Cer:fied
Product
Manager
• Cer:fied
Product
Marke:ng
Manager
• Agile
Cer:fied
Product
Manager
• Cer:fied
Innova:on
Leader
Friday, April 26, 13

4. ©
AIPMM
2013 www.aipmm.com @AIPMM
•One
“Too
Busy
To
Plan”
DVD
program
($97
value)
Par:cipate
and
Win!
Friday, April 26, 13

5. ©
AIPMM
2013 www.aipmm.com @AIPMM
Today’s
Speaker
Moderator:
Hector
Del
Cas@llo,
PMP,
CPM,
CPMM
Presenter:
Tom
Cooper,
Principal
BrightHill
Group
LLC
tom@brighthillgroup.com
www.brighthillgroup.com
Friday, April 26, 13

6. ©
AIPMM
2013 www.aipmm.com @AIPMM
FEATURED
PRESENTATION
Friday, April 26, 13

7. TOO
BUSY
TO
PLAN?
Friday, April 26, 13

8. HOW WILL
YOU
A.C.T?
Friday, April 26, 13

9. In
preparing
for
battle
I
have
always
found
that
plans
are
useless,
but
planning
is
indispensable.
-­‐-­‐
Dwight
D.
Eisenhower
Image
public
domain
-­‐
US
archives
Friday, April 26, 13

10. MULTI-TASKING:
THE PROBLEM
Image Courtesy of OnlineCollege.org
Friday, April 26, 13

11. MULTI-TASKING:
IMPACT
Image Courtesy of OnlineCollege.org
Friday, April 26, 13

12. MULTI-TASKING:
IMPACT
Image Courtesy of OnlineCollege.org
Friday, April 26, 13

13. WHAT GETS IN THE WAY?
I would plan, but.....
Friday, April 26, 13

14. TIME TO
MAKE THE
DONUTS!
Working in your
business!
Image courtesy of Dunkin Donuts
Friday, April 26, 13

15. TIME TO
THINK
What do you do?
Why do you do it?
Image Courtesy of danielfoster437
Working ON your business
Friday, April 26, 13

16. 84%
13%
3%
Do Goals Work?
No Goals Not Written Clear, Written
2x Income
10X Income!
STUDY OF HARVARD
MBAS 1979-1989
Friday, April 26, 13

17. Take 120 seconds
Write down 3 goals
“QUICK LIST” METHOD
Friday, April 26, 13

18. WHAT’S ON YOUR LIST?
Friday, April 26, 13

19. IS KNOWLEDGE
ENOUGH?
Image Courtesy of matteo.maretto
Image Courtesy of a.saliga
Friday, April 26, 13

20. Knowledge: Change is needed
Motivation: Why change?
Skills: How to change
Opportunity: Reminder to change.
CHANGE IS HARD!
Friday, April 26, 13

21. BABY STEPS
Friday, April 26, 13

22. SNOWBALL EFFECT
Video Courtesy of DRU!
one snowflake at a time
Friday, April 26, 13

23. ASSIGNMENT #1
3 SMALL THINGS
Friday, April 26, 13

24. ASSIGNMENT #2
WRITE IT DOWN
Friday, April 26, 13

25. HOW
CAN
I
HELP
YOU?
Tom@BrightHillGroup.com
240-­‐668-­‐4799
Too
Busy
To
Plan
-­‐
From
Overwhelmed
to
Done
Action
Oriented
Strategy Becoming
a
Person
of
Influence
Long
Term
Planning Positive
Attitude
Matters Simple
Keys
to
Effective
Project
Management
From
Hotshot
To
Head
Honcho
-­‐
Moving
From
Expert
To
Leader
Balancing
Competing
Priorities
Focus
-­‐
the
key
to
long
term
success
Effective
Meeting
Management
How
to
Deliver
Feedback
That
Changes
Behavior
Failing
Forward
-­‐
From
Failure
To
Success
Delegation
-­‐
When
and
How
How
To
Hold
Team
Members
Accountable
To
Deliver
Increasing
Trust
On
Your
Team
Resolving
Conflict
On
Your
Team
Negotiating
With
Leaders How
To
Get
People
To
Want
To
Work
For
You
How
To
Grow
And
Develop
Team
Members
Conflict
Resolution Everyone
Communicates,
Few
Connect
Friday, April 26, 13

26. ©
AIPMM
2013 www.aipmm.com @AIPMM
Q&A
Moderator:
Hector
Del
Cas@llo,
PMP,
CPM,
CPMM
Presenter:
Tom
Cooper,
Principal
BrightHill
Group
LLC
tom@brighthillgroup.com
www.brighthillgroup.com
Friday, April 26, 13

27. ©
AIPMM
2013 www.aipmm.com @AIPMM
Upcoming
Courses
Course
&
Loca@on Dates Days Time
ACPM®
Cer@fica@on
Prep
Course
&
Exam
McLean,
VA
May
13,
2013 M 8:30
am
–
5
pm
CPM®
Cer@fica@on
Prep
Course
&
Exam
McLean,
VA
May
14-­‐15,
2013 T,
W 8:30
am
–
5
pm
CPMM®
Cer@fica@on
Prep
Course
&
Exam
McLean,
VA
May
16-­‐17,
2013 Th,
F 8:30
am
–
5
pm
Register
for
these
courses
here:
hep://bit.ly/Y9val2.
Addi:onal
courses
are
available
in
Aus:n,
San
Jose,
and
Seaele.
Friday, April 26, 13

28. ©
AIPMM
2013 www.aipmm.com @AIPMM
Upcoming
Courses
Course
&
Loca@on Dates Time
CPM®
Cer@fica@on
Prep
Course
&
Exam
Amman,
Jordan
Singapore
May
6-­‐7,
2013
May
27-­‐29,
2013
8
am
–
5
pm
8
am
–
5
pm
CPMM®
Cer@fica@on
Prep
Course
&
Exam
Amman,
Jordan
Singapore
May
8-­‐9,
2013
May
30-­‐Jun
1,
2013
8
am
–
5
pm
8
am
–
5
pm
Follow
the
links
provided
to
get
more
informa:on
regarding
these
courses.
Friday, April 26, 13

29. ©
AIPMM
2013 www.aipmm.com @AIPMM
For
More
Informa:on
About
•AIPMM
membership
benefits
•Cer:fica:on
courses
in
your
area
•How
to
prepare
to
take
a
cer:fica:on
exam
•Defining
the
right
product
strategy
&
innova:on
strategy
to
grow
your
business
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
hmdelcastillo [at] aipmm.com
Friday, April 26, 13

30. ©
AIPMM
2013 www.aipmm.com @AIPMM
Please
Join
Us
Again!
AIPMM
Webinar
Series:
Making
Smarter
Decisions
About
Your
Products,
May
3,
12
p.m.
ET
Building
and
Growing
an
Amazing
Product
Management
Team,
May
10,
12
p.m.
ET
hYp://aipmm.com/aipmm_webinars/
Global
Product
Management
Talk:
hep://www.blogtalkradio.com/prodmgmealk
Stay
Informed!
NewsleYer:
hep://www.aipmm.com/subscribe
LinkedIn:
hep://www.linkedin.com/company/aipmm
Membership:
hep://www.aipmm.com/join.php
Cer@fica@on:
hep://aipmm.com/html/cer:fica:on/
Friday, April 26, 13