This presentation shares insights on the success of agile development, and its impact on product management. We'll look beyond the product team to the entire process from idea to creation to delivery to customers. Now that we've optimized development, it's time to get the rest of the company on board. Based on the eBook From Fragile to Agile: agile beyond the product team.
Key Takeaways from participating in this webinar:
* A new planning canvas
* Clarity on product manager and product owner roles
* 5 living documents
* 5 fundamental principles
About The Speaker:
Steve Johnson is co-founder of Applied Frameworks Inc and a recognized thought leader on product marketing and management processes. Applied Frameworks is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.
Previously, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams.
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About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
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AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
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7. From Fragile to Agile
Steven Johnson
sjohnson@AppliedFrameworks.com
Twitter @sjohnson717
+1-571-249-1717
Based on “From Fragile to Agile” at
http://appliedframeworks.com/publications
28. Working with other teams
How large
should a product
management
team be?
business analyst
or product
owner
Mktg
Exec
product
marketing
manager
Product
management
sales engineer
Dev
Sales
29. 5 living documents
Product canvas
Portfolio roadmap
Product priority list
Promotional priority list
Financial model
http://www.flickr.com/photos/mybloodyself/432436545/
30. 5 fundamental principles
Create a few living
documents
Do it right (once),
so you don’t do it over
Re-use methods
whenever possible
Do more of what’s
working, and stop the
rest
Look at everything
from the buyer’s view
http://www.flickr.com/photos/30160115@N04/4326672445/
31. 1.
2.
3.
4.
5.
Assign
responsibilities
Define your ideal
planning process
Meet your market
with qualitative
interviews
Plan and execute a
quantitative survey
Refresh and
prioritize your
roadmap or backlog
6.
7.
8.
9.
Create/revise
your buyer and user
personas
Learn to write
clear requirements
Create/revise
product
positioning
Reassess and
identify areas for
improvement
32. Before: focus on product
Product
Business
Promotion
Market
Business
Sales
Market
Operations
Define
Design & deliver
Refine
33. Now: extend your view
Product
Business
Promotion
Market
Business
Sales
Market
Operations
Define
Design & deliver
Refine
35. 1
People must
know why they’re
changing
2
People must have
the skills, tools, and
coaching to change
http://www.flickr.com/photos/thomashawk/2442371176/
3
People they
respect must
support the change
36. From Fragile to Agile
Today’s agile
development methods
are great but don’t miss
the forest for the trees.
Moving from Fragile to Agile
Planning beyond the product
team
Four types of product
management expertise
Defining your ideal team
Download it now at http://appliedframeworks.com/publications
37.
Most organizations
need a small
number of living
documents—fewer
than 10
Define
your idea-toproduct and go-tomarket processes
Create a world-class
product playbook
Assign
roles and
responsibilities
Audit planning
processes
Create artifacts
designed for your
business