1. Detroit Tigers
Social Media Plan

2. Overview of Tigers Current Strategy
• The Detroit Tigers already have a well-developed online
strategy & have their name in various social media
outlets such as:
– Twitter
– Facebook
– Blogs
• No particular outlet for their services to the local Detroit
community
• GOAL: Create an online marketing strategy for the
Detroit Tigers community efforts
– Stimulate awareness
– Promote philanthropic activities in the Metro Detroit area

3. Strategy Theme
Giving back to the community is a huge part of
the Detroit Tigers’ baseball organization. In
order to promote this part of one of Detroit’s
sports leaders, it would be beneficial to:
• Create a separate, integrated social media hub for all of
their community outreach programs
• Utilize new social media outlets
• Integrate the already established social media vehicles into
the new online marketing strategy

4. Tigers Community Outreach Blog
• Create a community blog where
all of the content can be
displayed and fans, as well as
supporters can post their
thoughts
• By creating a separate hub from
the MLB Detroit Tigers website,
the community efforts can be
emphasized and put in the
spotlight!
• Posts by the Tigers
Communications Team, fans can
comment and post their own
thoughts and pictures, as well as
community efforts

5. Tigers Community Facebook Page
Create an exclusive Tigers
Community Facebook page
where the Detroit community
can write their own
comments and post pictures
Link back with other
current and new social
media outlets:
•Twitter
•Tigers Facebook
•YouTube
•MLB official site

6. Tigers Community YouTube Channel
• Create a Detroit Tigers
Community YouTube page
for exclusive videos from
the players and their
efforts in the community
• Fans who participate in
various community
activities can post and link
their own videos to the
YouTube site
• The YouTube links can be
placed on the Facebook
page

7. Tigers Community Guerilla Marketing
& Sweepstakes
• Create sweepstakes for
those who partake in
community services to
promote attendance
– Twitter accounts
– Facebook page
• Use guerilla marketing
tactics in the downtown
Detroit area to promote
the new community social
media pages
– Magnets
– Other guerilla tactics
(ie catapulted t-shirts)

8. Budget and Seasonal Timeline
Seasonal Allocations
Spring
Summer
Fall
Winter
The Seasonal
spending will be
allocated as follows:
Spring – 30%
Summer – 25%
Fall – 25%
Winter – 20%

9. Measurements & Budget
• When implementing an online media strategy, it
is important to make sure that your plan is
showing positive results.
• There are many different ways to measure the
successfulness of your plan the recommendation
of utilizing these tactics will help track the
success of this plan:
– Google Analytics
– Technorati
– BackType

10. Summary
In conclusion, by using these implementations, the
Detroit Tigers should successfully promote their
community outreach program for their baseball
team.
• Tigers Community Outreach Blog
• Tigers Community Facebook Page
• Tigers Community Outreach YouTube Channel
• Tigers Community Outreach Social Media
Sweepstakes and Guerilla Marketing
(All photos courtesy of www.detroit.tigers.mlb.com and self taken)