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Personal evaluation of target audience survey
- 1. Personal Evaluation of Target Audience Survey. Aimee Hull
- 2. Having a closer look… • After looking closely at the results of my survey aimed at my target audience I am slowly becoming happy with the amount of different choices and options that are available to me that can be included in the music video I am going to create.
- 3. The main target audience… • From this survey I have learnt that my main target audience are those aged 15-18, this is because the results enabled me to see who was most interested in pop music and r&b.
- 4. The artist doesn’t always need to be seen! • Another thing I have learnt is that the artist doesn't always need to feature within the video, it is not a vital part and does not cause the video to become any less interesting and does not draw attention from the artists themselves.
- 5. Out of the ordinary… • The responses also taught me however, that the most likely thing to be seen in a music video is clubbing, which has inspired me to do something different than what it is the audience expect- however, still keeping the conventions that they want and appreciate.
- 6. Inspiring! • The fact that people watch music video's mostly on You Tube encourages me that they actually watch the video, rather than have it on in the background for entertainment, for example whilst cooking. This causes me to want to create something exceptional where the audience would not want to take their eyes off of the video itself.
- 7. ‘Nothing but the beat’. • I have ensured that I have chosen a song with a catchy and upbeat tone to it, because those who answered the survey allowed me to think that the beat of the song is the most appealing and distinctive part of a music video- this beat can also help me create something different however still including what the audience want.
- 8. No cautions! • Because the audience voted that they watch music video's more often during the day rather than any other time I shall ensure that every inch of the video is suitable for viewers of all ages, however will be aimed at the target audience of 15-18.