1. It’s time to sell!
Paulo Ricardo Cortez – MCVP iGCDP AIESEC in Colombia
2. What you need to start
What is the most important thing to start selling:
Sales profile;
Training;
Good support;
Have the right segmentation.
4. Understanding the National Products
Ciudadano Global: Tercer Sector
ONGs
Professional or Social work
Ciudadano Global: Escuela de Idiomas
Escuela de Idiomas (o colegios)
Teach mainly English or Portuguese
Ciudadano Global: Proyecto Educacional
Colegios
Work with workshops of social issues
5. Calling
FIRST: Do not forget to have paper and pen by your side!
Also, before calling you need to do a research of the organization, looking for their website. You
need to extract all relevant information: if they have money, what are their social projects, how
many employees they have, etc.
When calling your organization the first step is talking to a secretary, or maybe someone who
doesn’t have the power to decide for a meeting. PLEASE DO NOT WASTE YOUR TIME WITH
HER! An example:
“Hello NAME, my name is Paulo, I am from AIESEC and I would like to talk to NAME OF THE
RESPONSIBLE (or if you don’t have it, the responsible for partnerships).”
6. Calling
The possibilities here are:
1- She will ask what you want with the responsible:
R: You will tell “It’s a partnership with our association, we think your Company/NGO/School has
it’s profile.”
2- The responsible is not there/in a meeting (always in a meeting!):
R: You will ask what time the responsible will be back and YOU WILL CALL THAT TIME! (if you
can’t, ask the secretary another time you can call back).
3- Send us an e-mail about the partnership:
R: You will send the e-mail and call them back IN 24 HOURS asking if they received the e-mail
and asking for a meeting.
7. Calling
Let’s imagine the responsible is there and available to talk to you. What you will say?
“Hello NAME, my name is Paulo, I am from AIESEC, an international organization that cares about the
development of Colombia and the world. We have different projects that can help NGOs around the
world, bringing international people to work and develop some sector your NGO needs. I would like
to schedule a meeting with you tomorrow at 10:00 am to explain a little better our propose.”
AND THAT IS ENOUGH!
Now he will ask some questions to you, just answer it ALWAYS TRYING to schedule the meeting!
8. Pre Meeting
Things you can never forget to bring:
• Your material with the projects you will offer;
• Be well dressed;
• How you are going there (the route, DO NOT BE LATE);
• Call them one day before the meeting just to confirm it.
11. Meeting
Tips for the meeting:
• BE A GOOD LISTNER!
• Use good cases you have in your city, or in Colombia;
• You need to have a good knowledge about our program;
• Talk about the AIESEC National and International partners;
• ALWAYS FOCUS ON THEIR PROBLEM AND PRESENT THEM SOLUTIONS TO IT!
12. Pos Meeting
After the meeting, give the NGO about 4 days to call them back and ask them if they are
interested, now, it starts all over again!
Call them DAILY after the first call, maybe in your first call they didn’t decide yet, or the responsible
was not there, etc. Now it is your OBLIGATION to call them daily, because each day you don’t
call, they are forgetting about the propose.
STRONG TRACKING ON IT!
13. Team Minimuns
What you will have to do every week:
• Calling every day (and scheduling callings mania!);
• Complete your pipeline;
• Do at least 2-3 meetings every week.
But, what if I cannot complete it?!?!