1. Marketing & Public Relations
Year Plans & Targets
2013 – 2014
AIESEC In Hyderabad
Presented By
Umang Mehta
Vice President
Marketing 2013
AIESEC Hyderabad|India

2. Vision:
Increasing the brand credibility by showcasing our positive
impact. Our impact driving the youth voice. And to be the first
choice youth partner across all sectors.
Mission:
To showcase the impact by Youth Empowerment, delivering
40 YE Workshops, engaging 3,000 youth in the city and
attaining credible public relations in the external
environments.

3. Focus Areas:
 Youth Empowerment
 Micro-experiences with AIESEC
 External partnerships
 Function evolution (surveys, feedbacks, researches).
 Building external relevance.
 Functions and strategies driving growth in ELD.

4. Youth Empowerment:
• Engaging more young people.
• Value based proposition.
• Making AIESEC more accessible among the student sector.
• College endorsements.
• Concrete synergy with oGCDP.
• Updating content periodically.
• Capitalization around recruitments.
External Partnerships:
• Revamping CRM.
• Product packaging & promotion (pure marketing)
• Important to check back to the AIESEC way.
• Synergy with BD.
• Increasing the brand image and relevance.

5. Public Relations:
• Making periodic news and creating activities to increase and build
the brand image
• Showcasing impact- Right place, right time.
• Monthly/Quarterly Social media campaigns for online
engagement.
• EWA and LLC to be given a boost along with ELD through several
campaigns.
• Case studies to be published as articles.
• Press conferences 2-3 days before every major event.
• Focus will be on media appearances and not number of
partnerships.
• Keeping other online platforms active such as
Pintrest, Twitter, Tumblr, YouTube etc.
• Newsletters.

6. Quarter-wise Plans
Q1
• Revamping CRM at the start of the year.
• Content for Youth Empowerment Workshops.
• Pocket Recruitment.
• Main scale Recruitment.
• Media for Stake Holder’s Summit.
• Sustainable partnerships with previous clients.
• Brand recall by proper engagement.
• Online engagement through social media platforms.
• oGCDP promotions for summer cycle.
• Articles and promotions for Footprints.
• Capitalization on College Fests.
• Quarter 1 newsletter.

7. Q2:
• Online tracking through aiesec.in for oGCDp & oGIP signups.
• M-cell (quarterly)
• Boosting oGCDP & oGIP through other media platforms.
• Increase in EWA by engaging Associate Membership after main scale
recruitment.
• Media capitalization for Global Village.
• Periodic articles for Genesis 2.0
• Trainee Engagement activities.
• Local Conferences to be put on Livestream.
• Quarterly Client Delivery Report.
• Half-Yearly Newsletter.
• Y2B

8. Q3:
• Main Scale Recruitment (second cycle)
• I’m an AIESEC partner campaign (client case studies).
• oGCDP & oGIP promotions for winter cycle.
• Online engagement to be increased through various
campaigns.
• Social Impact days.
• Half-Yearly Client Delivery Report.
• Q3 Newsletter.
• Concrete synergy to be setup with every portfolio by the
beginning of Q3.

9. Q4:
• Balakalakaar
• Annual client delivery report.
• Winter cycle promotions.
• Sustainable campus partnerships for 2014.
• Proper CRM for 2014
• Sustainable media partnerships for 2014.
• Annual Newsletter.

10. Innovations:
• M-cell (quarterly)
• TEDx AIESEC in Hyderabad (in Synergy with BD)
• Case studies, not just for social media promotions but for print media
promotions too.
• Client case studies.
• Client Delivery Report (quarterly)
• Interlinking micro-experiences to AIESEC.
• Money generating-marketing partnerships.
• Showcasing through videos and documentaries.

11. Targets:
 2 Radio partners.
 4 Tv partners.
 4 Newspaper partners.
 5 External forums throughout the year
 1000 recruitment registrations through social media promotions.
 5 college endorsements.
 2 outdoor media partners.
 50-70 website registrations for internships.
 Monthly 2 articles.
 40 Youth Empowerment workshops.
 3000 Youth Impacted.

12. Umang Mehta
Vice President
Marketing 2013
AIESEC Hyderabad|India