This document summarizes a presentation on using new media in response to HIV/AIDS. It discusses how people are using the internet and new media for health information, provides examples of new media tools like blogs, social media, and mobile technologies, and outlines benefits and challenges of a new media strategy. The presentation aims to help organizations develop, implement, and evaluate new media strategies to support their HIV/AIDS work and engage with clients online.
14. Pew Internet and American Life Project, 2009. Available at: http://www. pewinternet .org/Static-Pages/Trend-Data/Online- Activites -Daily. aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
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16. WHAT WE KNOW ABOUT you, your clients, looking for online health information...
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18. 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www. manhattanresearch .com/newsroom/Press_Releases/future-of- mhealth . aspx . Updated 2009. Accessed July 25, 2009.
19. Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
40. Twitter Hash Tag Example cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
43. Every minute, 15 hours of video is uploaded to YouTube. http://www. youtube .com/t/fact_sheet
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45. Speaking of Photo Sharing… Stop by booth #306 in the Golden Gate Ballroom , on the lobby level, and fill out a card saying "I / We are Facing AIDS because: ________."
46. In 2008, 216 million people downloaded a video podcast and 215 million downloaded an audio podcast . Slide Source: Wave3/Universal McCann
83. Social Media Strategy Map Goal: To introduce planning questions to ask before getting started with a social media plan. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
88. Twitter Hash Tag Example cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
89. Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
97. When I get back to my organization, my next new media planning step will be…
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100. Help is available! HHS center for New media www. cdc .gov/ socialmedia Internet Interventions www. internetinterventions .org
101. Stay Connected! Miguel Gomez [email_address] Michelle Samplin-Salgado [email_address] AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.facebook.com/AIDSgov www.myspace.com/AIDSgov www.youtube.com/AIDSgov www.flick.com/AIDSgov All slides developed by AIDS.gov are identified with the AIDS.gov logo
Notas do Editor
Activity – stand up, sit down - QUICKLY (ok if it doesn’t ok if it does..) Used the web to find out health information Used the web to find a friend, colleague, family member Read a blog Commented on a blog Written a blog Listened to a podcast Created a podcast Subscribed to an RSS feed Been to Second Life (heard of Second Life) Used a wiki Posted photos Watched a YouTube video Etc. etc…
Note: mention something about understanding individual sexual health risk
Notes about active blogs. Get to the blog stakeholders. Find NYT article Add old justin image and bloggers unite
http://www.wordle.net/ (if internet connection available)
Forrester Social Technology Profile Tool http://www.forrester.com/Groundswell/profile_tool.html Pew Internet and American Life http:// www.pewinternet.org Listen
Objectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment People: Who are you trying to reach? What do you know about how/if they use new media? How can you find out more? Objective: What do you want to accomplish with new media? How does new media support your organization’s mission or communications plan? Strategy: How does new media support your online strategy plan? How will you get your organization to embrace your new media strategy? Is there an “ offline ” component that you need to support/connect? Technology: What tools best support your objectives and match your targeted audience ? What do you have the capacity to implement?
Support each other
Examples, fb stats & conversation, YouTube, twitter,