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Who are we?
New Media in Response to HIV
[object Object],[object Object],[object Object],SHARE PAIR #1:   Who are you?  ©  http://www.flickr.com/photos/slgc/2989522327 /
What we hope…
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stand up if… http://flickr.com/photos/tompagenet/423921086
Why are we doing this session?
[object Object],Adapted from Price Waterhouse quote
Challenges ,[object Object],[object Object],[object Object],[object Object]
Who’s online?
[object Object],[object Object],[object Object],[object Object],Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at:  http://pewhispanic.org/files/reports/73.pdf . Accessed 8/21/09  “ Demographics of Internet Users.” Pew Internet & American Life Project,   April 2009. Available at:  http://www. pewinternet .org/Static-Pages/Trend-Data/ Whos -Online. aspx . Accessed 8/21/09.
[object Object],[object Object],Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at:  http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx .  Accessed 8/21/09
Pew Internet and American Life Project, 2009.  Available at:  http://www. pewinternet .org/Static-Pages/Trend-Data/Online- Activites -Daily. aspx . Accessed 8/24/09. What are people doing when  they are online? 90% Send or read an email 88% Use search to find information 86%  Find map or direction 83% Look for health/medical information 81%  Look for info about a hobby or interest
[object Object],[object Object],[object Object],[object Object],SHARE PAIR #2:  Where are Your Clients?   ©  http://www.flickr.com/photos/sallypics/267299027/
WHAT WE KNOW ABOUT you, your clients, looking for online health information...
[object Object],[object Object],“ Adults Who Have Ever Gone Online for Health Information.”  Harris Interactive Inc ., 2008.  Available at:  http://www. harrisinteractive .com/ harris _poll/index.asp?PID=937 . Accessed 1/27/09.
10 million  adults accessed  health info through  mobile  devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?.  http://www. manhattanresearch .com/newsroom/Press_Releases/future-of- mhealth . aspx . Updated 2009. Accessed July 25, 2009.
Impact of Health Inquiries 42%  adults &  60%  e-patients say they (or someone they know) have been   helped  by online medical/health info. 3%   say they have been  harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:  http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
You, your clients, being social/having a conversation…
[object Object],[object Object],[object Object],Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at:  http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
Patients Sharing & Learning
When I get back to my organization, my next new media planning step will be…
And it makes people happy.
“ Don’t give me  1 > thing 2 do!”
Amazing New Directions
Obligation to
What is  new media?
Power  was  here...
Now it’s here.
NEW MEDIA IS … a conversation, levels the playing field,  it’s  social , trusted,  & user-generated.
[object Object]
Let’s look at  some examples…
What is  a blog?
1.5 million new  blog  posts are  created every day.  http:// technoratimedia .com
AIDS.gov blog
Bloggers Unite
Twitter
[object Object],www.tweespeed.com Twitter
Twitter Hash Tag Example cutiebootycakes :  @ debohobo  Raising the level of awareness about HIV/AIDS and taking personal responsibility is the  only way to stop the madness.  #WAD08   dawessner : loved visiting Karuna for World AIDS Day  #WAD08   waynesutton : Remember my HIV test for world AIDS day? Results=Negative,  #awareness   #WAD08   # blck  get tested . ABartelby   Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome!  #WAD08
Twitter Hash Tag #USCA09
Video/Photo Sharing Chicago AIDS Foundation
Every minute, 15 hours of video is uploaded to YouTube.   http://www. youtube .com/t/fact_sheet
 
Speaking of Photo Sharing… Stop by  booth #306  in the Golden Gate Ballroom ,  on the lobby level, and fill out a card saying "I / We are  Facing AIDS  because: ________."
In 2008, 216 million people downloaded a video podcast and 215 million downloaded an audio podcast .   Slide Source: Wave3/Universal McCann
 
Mobile Text message and beyond….
[object Object],[object Object],[object Object],[object Object],[object Object],Distributive Networks
 
Social Network Sites
MySpace
 
 
Wikis ,[object Object],[object Object]
Helping in the Workplace
Widgets ,[object Object]
NY Widget
Website Usability ,[object Object],[object Object]
Will it help?
It’s about the message.
It’s about your clients.
It’s about the planning.
Will it help you manage internally?
It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
It’s cost effective.
Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
Delivering Content to Other Sites Thanks CDC!
What are the benefits and limitations of new media?
[object Object],[object Object],SHARE PAIR #3 Benefits/Limitations ©  http://www.flickr.com/photos/philscoville/1973263527/
Benefits of New Media Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
It’s about working together
[object Object]
Approach to New Media Strategy:  POST* ,[object Object],[object Object],[object Object],[object Object],*  ©2007  Forrester Research, Inc. All rights reserved .
World AIDS Day 2009
People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Objectives ,[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology ,[object Object],[object Object],[object Object],[object Object]
 
SHARE PAIR #4   POST Bernoff J. The POST method: a systematic approach to social strategy. In: Groundswell: How People with Social Technologies Are Changing Everything. December 11, 2007.  http://blogs.forrester.com/groundswell/2007/12/the-post-method.html. Accessed September 1 , 2009­. ©  http://www.flickr.com/photos/toobydoo/3111389206/ ,[object Object],[object Object],[object Object]
Social Media Strategy Map Goal:   To introduce planning questions to ask before getting started with a social media plan. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN .   Project funded by the Surdna Foundation
From  www. edelman .com
[object Object]
[object Object]
[object Object]
Twitter Hash Tag Example cutiebootycakes :  @ debohobo  Raising the level of awareness about HIV/AIDS and taking personal responsibility is the  only way to stop the madness.  #WAD08   dawessner : loved visiting Karuna for World AIDS Day  #WAD08   waynesutton : Remember my HIV test for world AIDS day? Results=Negative,  #awareness   #WAD08   # blck  get tested . ABartelby   Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome!  #WAD08
Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN .   Project funded by the Surdna Foundation
A Few Lessons Learned… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Remixed from the WeAreMedia Project www.wearemedia.org and NTEN.  Project funded by the Surdna Foundation
A Facebook Conversation
Facebook Insights
YouTube Insights
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weekly Update 2189 (up 1296) 867 (up 379) 1168 (up 94) 7/31/09 893 followers (up 507) 488 fans (up 156) 1074 friends (up 105) 4/3/09 279 followers (up 279) 245 fans (up 185) 933 friends (up 104) 12/2/09 0 followers 60 fans 829 friends 8/1/08 Twitter: Facebook Fan Page: Myspace: Date: (Every 4 months)
Analytics
[object Object]
When I get back to my organization, my next new media planning step will be…
Say “cheese!” ,[object Object]
Thank You ,[object Object]
Help is available! HHS center for New media  www. cdc .gov/ socialmedia Internet Interventions  www. internetinterventions .org
Stay Connected! Miguel Gomez   [email_address] Michelle Samplin-Salgado   [email_address] AIDS.gov   blog.AIDS.gov  www.twitter.com/AIDSgov  www.facebook.com/AIDSgov www.myspace.com/AIDSgov www.youtube.com/AIDSgov www.flick.com/AIDSgov   All slides developed by AIDS.gov are identified with the AIDS.gov logo

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U.S. Conference on AIDS 2009: Introductory New Media Institute by AIDS.gov

  • 1.
  • 3. New Media in Response to HIV
  • 4.
  • 6.
  • 7. Stand up if… http://flickr.com/photos/tompagenet/423921086
  • 8. Why are we doing this session?
  • 9.
  • 10.
  • 12.
  • 13.
  • 14. Pew Internet and American Life Project, 2009. Available at: http://www. pewinternet .org/Static-Pages/Trend-Data/Online- Activites -Daily. aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
  • 15.
  • 16. WHAT WE KNOW ABOUT you, your clients, looking for online health information...
  • 17.
  • 18. 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www. manhattanresearch .com/newsroom/Press_Releases/future-of- mhealth . aspx . Updated 2009. Accessed July 25, 2009.
  • 19. Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
  • 20. You, your clients, being social/having a conversation…
  • 21.
  • 22. Patients Sharing & Learning
  • 23. When I get back to my organization, my next new media planning step will be…
  • 24. And it makes people happy.
  • 25. “ Don’t give me 1 > thing 2 do!”
  • 28. What is new media?
  • 29. Power was here...
  • 31. NEW MEDIA IS … a conversation, levels the playing field, it’s social , trusted, & user-generated.
  • 32.
  • 33. Let’s look at some examples…
  • 34. What is a blog?
  • 35. 1.5 million new blog posts are created every day. http:// technoratimedia .com
  • 39.
  • 40. Twitter Hash Tag Example cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
  • 41. Twitter Hash Tag #USCA09
  • 42. Video/Photo Sharing Chicago AIDS Foundation
  • 43. Every minute, 15 hours of video is uploaded to YouTube. http://www. youtube .com/t/fact_sheet
  • 44.  
  • 45. Speaking of Photo Sharing… Stop by booth #306 in the Golden Gate Ballroom , on the lobby level, and fill out a card saying "I / We are Facing AIDS because: ________."
  • 46. In 2008, 216 million people downloaded a video podcast and 215 million downloaded an audio podcast . Slide Source: Wave3/Universal McCann
  • 47.  
  • 48. Mobile Text message and beyond….
  • 49.
  • 50.  
  • 53.  
  • 54.  
  • 55.
  • 56. Helping in the Workplace
  • 57.
  • 59.
  • 61. It’s about the message.
  • 62. It’s about your clients.
  • 63. It’s about the planning.
  • 64. Will it help you manage internally?
  • 65. It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
  • 67. Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
  • 68. Delivering Content to Other Sites Thanks CDC!
  • 69. What are the benefits and limitations of new media?
  • 70.
  • 71. Benefits of New Media Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
  • 73.
  • 74.
  • 76.
  • 77.  
  • 78.
  • 79.
  • 80.
  • 81.  
  • 82.
  • 83. Social Media Strategy Map Goal: To introduce planning questions to ask before getting started with a social media plan. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • 84. From www. edelman .com
  • 85.
  • 86.
  • 87.
  • 88. Twitter Hash Tag Example cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
  • 89. Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • 90.
  • 94.
  • 96.
  • 97. When I get back to my organization, my next new media planning step will be…
  • 98.
  • 99.
  • 100. Help is available! HHS center for New media www. cdc .gov/ socialmedia Internet Interventions www. internetinterventions .org
  • 101. Stay Connected! Miguel Gomez [email_address] Michelle Samplin-Salgado [email_address] AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.facebook.com/AIDSgov www.myspace.com/AIDSgov www.youtube.com/AIDSgov www.flick.com/AIDSgov All slides developed by AIDS.gov are identified with the AIDS.gov logo

Notas do Editor

  1. Activity – stand up, sit down - QUICKLY (ok if it doesn’t ok if it does..) Used the web to find out health information Used the web to find a friend, colleague, family member Read a blog Commented on a blog Written a blog Listened to a podcast Created a podcast Subscribed to an RSS feed Been to Second Life (heard of Second Life) Used a wiki Posted photos Watched a YouTube video Etc. etc…
  2. Note: mention something about understanding individual sexual health risk
  3. Notes about active blogs. Get to the blog stakeholders. Find NYT article Add old justin image and bloggers unite
  4. http://www.wordle.net/ (if internet connection available)
  5. Forrester Social Technology Profile Tool http://www.forrester.com/Groundswell/profile_tool.html Pew Internet and American Life http:// www.pewinternet.org Listen
  6. Objectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment People: Who are you trying to reach? What do you know about how/if they use new media? How can you find out more? Objective: What do you want to accomplish with new media? How does new media support your organization’s mission or communications plan? Strategy: How does new media support your online strategy plan? How will you get your organization to embrace your new media strategy? Is there an “ offline ” component that you need to support/connect? Technology: What tools best support your objectives and match your targeted audience ? What do you have the capacity to implement?
  7. Support each other
  8. Examples, fb stats & conversation, YouTube, twitter,