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Twitter Engagement: Lessons Learned from the AIDS.gov Team
1.
Twitter Engagement Lessons
Learned from the AIDS.gov Team August 19, 2010 Michelle Samplin-Salgado New Media Strategist AIDS.gov/John Snow Inc.
2.
* as of
8/10/10 *
3.
AIDS.gov Twitter followers
over time 1/21/10: Twitter suggests AIDS.gov for health category. 1,241 new followers (41 the week before)
4.
5.
What does it
mean? A LITTLE BACKGROUND
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
http://mashable.com/2010/05/13/slacktivists-activists-social-media/
17.
It takes a
team flock
18.
Be consistent.
19.
20.
Results in consistent
increase
21.
Be timely &
relevant
22.
23.
24.
25.
Make it personal
26.
27.
28.
Listen
29.
Insert case study
(amfAR/NHAS story)
30.
Insert case study
(amfAR/NHAS story)
31.
32.
Make it known
33.
34.
Michelle
35.