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HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

Presented by Jeremy Vanderlan in New York City at "Going Viral Against HIV and STIs" conference. December 7, 2010.

Saúde e medicina Tecnologia Diversão e humor

MOBILE APPLICATIONS
Going Viral Against HIV and STIs

Mobile Growth Rate

Content Creation Approach

 I’m bored.

 I’m microtasking.

 I’m local.

 I’m social.

 I’m bored. Distract me!

 I’m microtasking. Answer my question.

 I’m local. Where am I? What’s here?

 I’m social. Check this out!

Content depends on contextual cues. This also
applies to desktop in different scenarios.

 I’m bored.
 Entertainment

 Distraction

 Timesink

 I’m microtasking.
 Searchable

 Indexable

 Easy to find/navigate
 Lightweight

 I’m local.
 Resources

 Maps

 Directions

 I’m social.
 Shareable

 Fodder for discussion
 Grindr

Mobile vs. Desktop

Native vs. Web App

Touch vs. Feature

 I’m bored.
 Interactive!

 Video

 Native games

 I’m microtasking.
 Bringmost important content to the forefront.
 Easy differentiation between essential/non-essential.

 Web apps best suited.

 I’m local.
 Check-ins

 Reviews

 Geolocation

 Combination of native/web apps

 I’m social.
 Fits
on the screen
 No scroll

 Touch point

 Communicates a message in less than 5 seconds

Tiers of Adoption
 SMS
 Lowest common denominator
 Universal adoption

 Mobile Web
 Nearly universal

 Native Applications
 Targeted experience
 Platform specific

Intersection of Social Media / Mobile
 Foursquare
 Twitter
 Facebook Places
 Gowalla
 Geolocation

AIDS.gov Mobile Site

AIDS.gov Mobile Locator

Further Reading…

Josh Davis
Luke Wroblewski
Tapworthy -
http://www.lukew.com/ http://oreilly.com/catalog/0636920001133
Twitter: @lukew Twitter: @globalmoxie

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Mobile Applications

1. MOBILE APPLICATIONS Going Viral Against HIV and STIs

2. Mobile Growth Rate

3. Content Creation Approach

4.  I’m bored.  I’m microtasking.  I’m local.  I’m social.

5.  I’m bored. Distract me!

6.  I’m microtasking. Answer my question.

7.  I’m local. Where am I? What’s here?

8.  I’m social. Check this out!

9. Content depends on contextual cues. This also applies to desktop in different scenarios.

10.  I’m bored.  Entertainment  Distraction  Timesink

11.  I’m microtasking.  Searchable  Indexable  Easy to find/navigate  Lightweight

12.  I’m local.  Resources  Maps  Directions

13.  I’m social.  Shareable  Fodder for discussion  Grindr

14. Mobile vs. Desktop Native vs. Web App Touch vs. Feature

15.  I’m bored.  Interactive!  Video  Native games

16.  I’m microtasking.  Bringmost important content to the forefront.  Easy differentiation between essential/non-essential.  Web apps best suited.

17.  I’m local.  Check-ins  Reviews  Geolocation  Combination of native/web apps

18.  I’m social.  Fits on the screen  No scroll  Touch point  Communicates a message in less than 5 seconds

19. Tiers of Adoption  SMS  Lowest common denominator  Universal adoption  Mobile Web  Nearly universal  Native Applications  Targeted experience  Platform specific

20. Intersection of Social Media / Mobile  Foursquare  Twitter  Facebook Places  Gowalla  Geolocation

21. AIDS.gov Mobile Site

22. AIDS.gov Mobile Locator

23. Further Reading… Josh Davis Luke Wroblewski Tapworthy - http://www.lukew.com/ http://oreilly.com/catalog/0636920001133 Twitter: @lukew Twitter: @globalmoxie