There are a record 330 million searches on the internet every day, and the number is rising. Search Engine Optimization or SEO is today a very important tool if you want to build your online business presence. So, what exactly is SEO and how does it work? To answer that question let us begin by discussing what SEO isn’t.

2. INTRODUCTION
 There are a record 330 million searches on the internet every day, and the
number is rising. Search Engine Optimization or SEO is today a very important
tool if you want to build your online business presence. So, what exactly is SEO
and how does it work? To answer that question let us begin by discussing what
SEO isn’t.
 SEO doesn’t mean that when a client searches your name on Internet your name
pops up. The idea is quite the opposite. Your name should pop up when a client
searches for a business name, for instance, ‘bouquet delivery services, New
Jersey’. The most optimized website tops the search option in this particular
search, and that is what SEO aims to reach for. SEO or Search Optimization
Tool is an effective and cost efficient way to attract unsolicited traffic to your
webpage. SEO gives you a high position whereby you come in automatically as a
top or second best option to do business in a particular field.

3.  For a start-up or a small business, SEO requires minimum or no initial investment, for
you do not require any infrastructure to contain it nor do you need to pay a lump sum
for boarders and pamphlets. SEO takes your electronic campaign to the target
audience via optimization of the website and the very effective social media tools.
Prospective clients or customers can search for you online from any corner of the
world. Now, let us introduce you with important steps on how to build your online
presence through targeted SEO campaign.
 A user-friendly functional website – This is probably the first small baby step you take
when you begin your online marketing journey. Now, two things are important: userfriendly interface and a detailed catalogue layout on the page to enlist the services
offered.
 Database enabled website – Once money starts to roll, and you start to get a grip over
the online game, you can upgrade your site to a dynamic database enabled website.
Put simple, here your site offers payment or online delivery gateway. This is where
conversions start to happen online.

4.  Non-commercial industry portal – So, now you are among top 10 websites on search
engines. What is the next step? Now you need to gear your efforts towards
maintaining this position, and you do this by adding content and resources which are
essentially non-commercial in nature. Whether it is RSS feed, surveys or press
releases, you need to augment your online campaign to a portal level.
 A start-up or small business entity can look into an option of hiring a professional SEO
team or outsourcing the same to expert SEO managers all over the world.