3. PERCEPTION
The Nature and Importance of Perception
Sensation is not the same as perception
External Attention Factors
Intensity
Size
Contrast
Motion
Internal Attention Factors
learning & perception
Motivation & perception
8. SHORTCUTS IN JUDGING
OTHERS
Person Perception
the term person perception refers to the
different mental processes that we use to
form impressions of other people
Selective Perception
People selectively interpret what they see
on the basis of their
interests, background, experience and
attitudesHalo Effect
Drawing a general impressions about an
individual on the basis of a single
9. SHORTCUTS IN JUDGING
OTHERS
Contrast Effect
Evaluation of a person’s characteristics that
are effected by comparisons with other
people recently encountered who rank
higher or lower on the same characteristics
Projection
Attributing one's own characteristics to
other peopleStereotyping
Judging someone on the basis of one’s
perception of the group to which that