1. Portfolio Ahmer Kureishi Ahmer Kureishi | ahmerkureishi@gmail.com

2. Contents Part I Slides from Pitch Presentations Part II Cover & TOC of Technical Documents Ahmer Kureishi | ahmerkureishi@gmail.com

3. Part I Slides from Pitch Presentations BESOS (Benazir Employees Stock Option Scheme) MoI (Anti-terror Communications) SECP (Securities & Exchange Commission) OGDCL (Oil & Gas Development Company) Ahmer Kureishi | ahmerkureishi@gmail.com

4. BESOS Situation analysis, strategy & creative Ahmer Kureishi | ahmerkureishi@gmail.com

5. All production of wealth is the result of human labour. —The PPP Manifesto (1970)

6. Agenda The Initiative Getting the Word Out Sample Creative Ahmer Kureishi | ahmerkureishi@gmail.com

7. It’s Magnitude & Implications The Initiative Ahmer Kureishi | ahmerkureishi@gmail.com

8. Facts & Views FACTS Beneficiaries 500,000 employees of SOEs Giveaway 12 percent of government shareholding in 85 SOEs Representation of employees on the Boards of Directors VIEWS Immediately Industrial peace Enhanced productivity Sense of ownership In the long run Far-reaching economic, social & political implications Ahmer Kureishi | ahmerkureishi@gmail.com

10. Strategies & Tools Getting the Word Out Ahmer Kureishi | ahmerkureishi@gmail.com

11. Communications Strategy ADVERTISING & PR: YES Advertising: Yes ATL: To get the word out BTL (Chiefly a grand launch) to provide a focal point for ATL & PR Public Relations: YES! The media will relish it The people will love it PROGRAMMING: NO No need to spend big time on something the media will love to cover and discuss anyway Nothing to be force-fed to the people Ahmer Kureishi | ahmerkureishi@gmail.com

12. Public Relations: Pre-Launch Option 1: Managed Leak Leak scheme’s imminent launch and broad outline to one reporter/analyst Let others discuss, analyze for a few days Go on the record Various people finger various outlets Same talking points Ahmer Kureishi | ahmerkureishi@gmail.com

13. Public Relations: Pre-Launch Option 2: Briefing Hold background briefing ahead of launch Meet, eat, discuss Same people interact with all outlets Hand out identical materials incorporating talking points Ahmer Kureishi | ahmerkureishi@gmail.com

14. Talking Points ‘All production of wealth is the result of human labour.’ Empowerment of employees Incentive for wealth creation Enhanced productivity Alignment of employees’ interest with those of the SOE Who if not PPP? The bottom line more prosperous working class the nation the richer for it Ahmer Kureishi | ahmerkureishi@gmail.com

15. One Approach to Advertising Sample Creative Ahmer Kureishi | ahmerkureishi@gmail.com

21. Option 2 Ahmer Kureishi | ahmerkureishi@gmail.com

25. Launch Package Ahmer Kureishi | ahmerkureishi@gmail.com

31. SECP Analysis, solution outline, creative for the campaigns and some visualization Ahmer Kureishi | ahmerkureishi@gmail.com

32. The Situation Ahmer Kureishi | ahmerkureishi@gmail.com

33. SECP The premier regulator of the corporate sector. Protects investors Ensures fair, orderly, and efficient markets Facilitate capital formation. Ahmer Kureishi | ahmerkureishi@gmail.com

34. Role Regulation and oversight of bourses corporations financial markets Development of markets Ahmer Kureishi | ahmerkureishi@gmail.com

35. Awareness Awareness of the target groups is key to the success of the SECPs mission. Ahmer Kureishi | ahmerkureishi@gmail.com

36. The Solution Ahmer Kureishi | ahmerkureishi@gmail.com

37. Key Elements A New identity A corporate rather than government institution Contemporary look and feel Deploying state-of-the-technologies Bold communication messages Smart targeting Identify target groups Match media to audiences Ahmer Kureishi | ahmerkureishi@gmail.com

38. External Communications Target Audience Corporate executives Businessmen Stock investors Stock brokers ATL Media Business TV channels Business magazines BTL Media Airport billboards Co-branding with PIA Other Media Website/portal Web Advertising E-Newsletter Direct Mail Shots to shadow official mail all correspondence should be branded Ahmer Kureishi | ahmerkureishi@gmail.com

39. Internal Communications Ambient motivation messages Corporate intranet Internal newsletter Ahmer Kureishi | ahmerkureishi@gmail.com

40. Corporate Identity Ahmer Kureishi | ahmerkureishi@gmail.com

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46. Why we need SECP Ahmer Kureishi | ahmerkureishi@gmail.com

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54. The Reform Agenda Ahmer Kureishi | ahmerkureishi@gmail.com

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60. OGDCL Approach to Strategy – including SWOT and desk research Ahmer Kureishi | ahmerkureishi@gmail.com

61. About Us No. 1 Home-Grown Ad Agency Second largest overall in terms of business volume National Outreach Headquartered at Islamabad Four more offices covering Pakistan and AJK Time-Tested Industry Linkages Many award-winning campaigns A vast and diverse clientele Ahmer Kureishi | ahmerkureishi@gmail.com

62. SWOT Analysis Strengths Leadership Position GoP Stake/LSE Listing Weaknesses Local perspective Absence of differentiation Opportunities Pristine offshore blocks Overseas expansion Differentiation: Services, Retail... Threats (All emanating from overseas expansion) Higher scrutiny regarding CRS/safety, environment, HR practices, etc Ahmer Kureishi | ahmerkureishi@gmail.com

63. Strengths Leadership Position Acreage, reserves, production! More in the train No threat on the horizon GoP Stake/LSE Listing Nobody undermine what they own LSE Listing Absolutely nobody alienates the securities market OGDCL is state-owned yet a multinational! Ahmer Kureishi | ahmerkureishi@gmail.com

64. Strengths GoP Stake/LSE Listing Government would not undermine what it owns; would not alienate LSE at any rate: OGDCL is state-owned yet a multinational! Human Resources Indeed the most precious OGDCL can boast, although successful overseas ops may call for some retraining/reorientation, and even new inductions from the global marketplace Ahmer Kureishi | ahmerkureishi@gmail.com

65. Weaknesses Local perspective Ref. interview with the chairman, OGDCL’s orientation is still domestic. This won’t do for an international player Absence of differentiation OGDCL does everything O&G, everything E&P! Impressive, but is it efficient too? Ahmer Kureishi | ahmerkureishi@gmail.com

66. Opportunities Financing-wise Lots of room for debt financing to expand business in all directions Organisationally OGDCL may form a subsidiary or division (headquartered abroad) for overseas ops to become a serious international player Ahmer Kureishi | ahmerkureishi@gmail.com

67. Opportunities Operationally Efficiency may be increased by organising services like seismic surveys, drilling etc, as an independent business unit. Indeed, domestic and overseas arms may merit separate units Retail Prospects Handling everything from reservoir to processing, OGDCL stands at the doorstep to the lucrative retail market. Will it take the logical next step? Ahmer Kureishi | ahmerkureishi@gmail.com

68. Opportunities Offshore Treasures Pakistan’s offshore regions are virtually untouched. Exploration there could be rewarding Overseas Promise Carefully chosen ventures may indeed help boost OGDCL’s stature Ahmer Kureishi | ahmerkureishi@gmail.com

69. Threats LSE listing and projected overseas expansion are bound to bring on increased oversight from regulators, investors, and pressure groups from those markets Immensely more sophisticated than their Pakistani counterparts Ahmer Kureishi | ahmerkureishi@gmail.com

70. Threats Core issues in this regard Environment Industrial Safety Accounting standards Financial disclosure HR practices CRS Ahmer Kureishi | ahmerkureishi@gmail.com

71. Our View OGDCL was and is a national E&P company But it is also a multinational But doest it behave like a multinational? Not quite yet, but soon it will. Ahmer Kureishi | ahmerkureishi@gmail.com

72. Globally Speaking… Oil Issues Environment Safety CRS Oil Themes Nature Nature Nature ________________________________________________ * Excepting of course alternative energy and conservation Ahmer Kureishi | ahmerkureishi@gmail.com

73. Part II Covers of Technical Documents SPGRM (UNDP-WMS) Technical Proposal SPGRM (UNDP-WMS) Summative Report MercyCorps Technical Proposal AED (AI.COMM) Technical Proposal Ahmer Kureishi | ahmerkureishi@gmail.com

78. Thanks If a cluttered desk is the sign of a cluttered mind, what is the significance of a clean desk? - Laurence J. Peter Ahmer Kureishi | ahmerkureishi@gmail.com