Acme Connect is a renowned service provider of internet marketing in Malaysia. We specialize in social media marketing services and we use our years of professional internet marketing industry experience to help bring our customers’ websites to exceptional levels of success. In Malaysia, the internet marketing has become a need for almost every business no matter what industry you belong to. In order to improve your business’s productivity in Malaysia, internet marketing is now necessary in generating more revenue through sales.
4. Customer service
Brand Awareness
Word of mouth marketing
Fan base / Community growth
Fan Engagement / Community participation
Things You Want
to Achieve
5. • Listen to your customers
• Community growth and engagement
• Measurable Marketing
Social Media is best at
6. How does Acme help to get the MOST from
Social Media Marketing?
8. Brands often throw a Page together in five minutes
and expect the magic to happen…
IT WON’T!
9. Content directions, eg Lifestyle? Jokes? Serious?
Know your audience? People come to see the Page,
but they stay to hear the voice.
Strategy
01. Content Management
10. If content is the king, visual is the queen.
Cover image, profile picture, wallpost, campaign.
Strategy
02. Artwork Management
16. Tactics
- Campaign
- Content tactics (Teaser, Campaign wallpost)
- Development of campaign (Fangate, Automation of
post, share, invite, etc.)
- Collection of Leads
19. The Acme E-Connect Solution
Customized (rather than
generic) campaigns for social
media
Facebook Advertising
Facebook Visual ideas &
implementation
Facebook Wall Management
Facebook Sponsored Stories
Facebook Customized Tab
information.
Telco Malaysia-XOX-XinXun
A new up and coming mobile telco
services provider
Using ‘covergence’ technology in
providing innovative services
Awards
Awarded 1.5million numbers by
MCMC with Prefixes of 010 and 011
The Challenge
Repeated attempts at enhancing
online presence had failed. Website
was unable to gain momentum even
after using several internet marketing
techniques.
Acme E-Connect was asked to
create brand awareness
Five months to achieve social media
goals.
THE ACME E-CONNECT
OUTCOME
Within just 5 months of
working for Telco, Malaysia,
we achieved:
Growth in Social
Engagement
Facebook likes increased
from 7000 to 14,800
Growth in social
engagement, and user
engagement
200,000 total reach
1,500 talking about this
daily
5,000 page views monthly
Today we’ve reached 38k of
likes
20. The Acme E-Connect Solution
Facebook Visual ideas &
implementation
Facebook Advertising
Facebook Sponsored Stories
Customized Campaign
Facebook Wall Management
Facebook Customized Tab
information
Regular Facebook updates to
maximize audience
engagement
Paradise Group, Malaysia
Founded in 2011
Restaurant specializing in Chinese
cuisine.
USP – A sensorial dining
experience; true Chinese ambience;
diverse menu
Awards
Platinum Winner, Asia’s Best 10
Restaurants of the Year
Asia’s Best 10 Most Authentic
Asian Cuisine Restaurant
Asia’s Best 10 Most Trendy Casual
Dining (Independent
Restaurants), Hospitality Asia
Platinum Awards 2011-
2013, Regional Series
The Challenge
Strengthen Online Presence
Drive engagement
Drive traffic
Increase brand awareness
THE OUTCOME
Positive results began to flow in
within the first two weeks of
social media strategy
implementation!
Increase in audience engagement
– more people active and
responding on Facebook posts
Increase in number of likes from
300 to 1,100 in 2 weeks
Significant increase in page
views (2,500 page views in the
first 2 weeks)
We have reached the number of
12k likes by now.
24. Commitment to PAGE is the key
You can’t remove “SOCIAL” from “Social Marketing”
and expect success.
Notas do Editor
Sj: Add in social media logo, like FB, twitter, youtube…
What are your expectations? What kind of exposure? What are your competitors doing that you like? What kind of ROI do you expect?Main objectives: Customer serviceBrand AwarenessWord of mouth marketingFan base / Community growthFan Engagement / Community participation
Sj: put in imagesListen to your customers : put an earCommunity growth and engagement: group of ppl talkingMeasurable marketing: put measurement like ruler or sthWhat are your expectations? What kind of exposure? What are your competitors doing that you like? What kind of ROI do you expect?Main objectives: Customer serviceBrand AwarenessWord of mouth marketingFan base / Community growthFan Engagement / Community participation
Sj: put a magic hat and put a cross there
There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
Sj: put in some artworks that we’ve done, with theme
Sj: Put the hammer from previous
There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
Sj: The left side, can make it smaller, Focus on Acme solution & outcome
Sj: The left side, can make it smaller, Focus on Acme solution & outcome
Sj: Put in all customer’s logo, you can find the customer’s logo in acme -> client’s logo folder