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proudly present
Objectives
What can your brand do with
Social Media?
Customer service
Brand Awareness
Word of mouth marketing
Fan base / Community growth
Fan Engagement / Community participation
Things You Want
to Achieve
• Listen to your customers
• Community growth and engagement
• Measurable Marketing
Social Media is best at
How does Acme help to get the MOST from
Social Media Marketing?
Mapping
Tactics Strategy Objective
supports supports
Brands often throw a Page together in five minutes
and expect the magic to happen…
IT WON’T!
Content directions, eg Lifestyle? Jokes? Serious?
Know your audience? People come to see the Page,
but they stay to hear the voice.
Strategy
01. Content Management
If content is the king, visual is the queen.
Cover image, profile picture, wallpost, campaign.
Strategy
02. Artwork Management
Ideas, proposal, development, execution, management.
Strategy
03. Campaign Management
Plan, ads creation, execution, management
Strategy
04. Advertisement Management
Tactics
Q&A, polls, Open dialogue?
Tactics
Content: Monitoring analytics and adjust to achieve
optimization of the engagement.
Tactics
Artworks: Monitoring analytics and adjust to achieve
optimization of the engagement
Tactics
- Campaign
- Content tactics (Teaser, Campaign wallpost)
- Development of campaign (Fangate, Automation of
post, share, invite, etc.)
- Collection of Leads
Tactics
Advertisements
Case Studies
The Acme E-Connect Solution
Customized (rather than
generic) campaigns for social
media
Facebook Advertising
Facebook Visual ideas &
implementation
Facebook Wall Management
Facebook Sponsored Stories
Facebook Customized Tab
information.
Telco Malaysia-XOX-XinXun
A new up and coming mobile telco
services provider
Using ‘covergence’ technology in
providing innovative services
Awards
Awarded 1.5million numbers by
MCMC with Prefixes of 010 and 011
The Challenge
Repeated attempts at enhancing
online presence had failed. Website
was unable to gain momentum even
after using several internet marketing
techniques.
Acme E-Connect was asked to
create brand awareness
Five months to achieve social media
goals.
THE ACME E-CONNECT
OUTCOME
Within just 5 months of
working for Telco, Malaysia,
we achieved:
Growth in Social
Engagement
Facebook likes increased
from 7000 to 14,800
Growth in social
engagement, and user
engagement
200,000 total reach
1,500 talking about this
daily
5,000 page views monthly
Today we’ve reached 38k of
likes
The Acme E-Connect Solution
 Facebook Visual ideas &
implementation
 Facebook Advertising
 Facebook Sponsored Stories
 Customized Campaign
 Facebook Wall Management
 Facebook Customized Tab
information
Regular Facebook updates to
maximize audience
engagement
Paradise Group, Malaysia
Founded in 2011
Restaurant specializing in Chinese
cuisine.
USP – A sensorial dining
experience; true Chinese ambience;
diverse menu
Awards
Platinum Winner, Asia’s Best 10
Restaurants of the Year
Asia’s Best 10 Most Authentic
Asian Cuisine Restaurant
Asia’s Best 10 Most Trendy Casual
Dining (Independent
Restaurants), Hospitality Asia
Platinum Awards 2011-
2013, Regional Series
The Challenge
Strengthen Online Presence
Drive engagement
Drive traffic
Increase brand awareness
THE OUTCOME
Positive results began to flow in
within the first two weeks of
social media strategy
implementation!
Increase in audience engagement
– more people active and
responding on Facebook posts
Increase in number of likes from
300 to 1,100 in 2 weeks
Significant increase in page
views (2,500 page views in the
first 2 weeks)
We have reached the number of
12k likes by now.
Workflow
Agreement
on Contract
(deliverables)
Discussion on
Marketing
Plan
Social Media
Marketing
Mapping Plan
Review on
SMM Plan
Execution
7 days 7 days
Workflow
Content
directions
Content
Planning
(Every
Tuesday)
Content
Approval
(Every
Wednesday)
Artwork
Generation
(Every
Friday)
Content
Scheduling
(Every
Sunday)
Campaign
Ideas
Campaign
Proposal (2
days)
Campaign
Timeline (1
day)
Campaign
Development
(7 days)
Campaign
Execution
Campaign
Management
Portfolio
TM
Commitment to PAGE is the key
You can’t remove “SOCIAL” from “Social Marketing”
and expect success.

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Social Media Marketing - Acme E Connect

  • 3. What can your brand do with Social Media?
  • 4. Customer service Brand Awareness Word of mouth marketing Fan base / Community growth Fan Engagement / Community participation Things You Want to Achieve
  • 5. • Listen to your customers • Community growth and engagement • Measurable Marketing Social Media is best at
  • 6. How does Acme help to get the MOST from Social Media Marketing?
  • 8. Brands often throw a Page together in five minutes and expect the magic to happen… IT WON’T!
  • 9. Content directions, eg Lifestyle? Jokes? Serious? Know your audience? People come to see the Page, but they stay to hear the voice. Strategy 01. Content Management
  • 10. If content is the king, visual is the queen. Cover image, profile picture, wallpost, campaign. Strategy 02. Artwork Management
  • 11. Ideas, proposal, development, execution, management. Strategy 03. Campaign Management
  • 12. Plan, ads creation, execution, management Strategy 04. Advertisement Management
  • 14. Q&A, polls, Open dialogue? Tactics Content: Monitoring analytics and adjust to achieve optimization of the engagement.
  • 15. Tactics Artworks: Monitoring analytics and adjust to achieve optimization of the engagement
  • 16. Tactics - Campaign - Content tactics (Teaser, Campaign wallpost) - Development of campaign (Fangate, Automation of post, share, invite, etc.) - Collection of Leads
  • 19. The Acme E-Connect Solution Customized (rather than generic) campaigns for social media Facebook Advertising Facebook Visual ideas & implementation Facebook Wall Management Facebook Sponsored Stories Facebook Customized Tab information. Telco Malaysia-XOX-XinXun A new up and coming mobile telco services provider Using ‘covergence’ technology in providing innovative services Awards Awarded 1.5million numbers by MCMC with Prefixes of 010 and 011 The Challenge Repeated attempts at enhancing online presence had failed. Website was unable to gain momentum even after using several internet marketing techniques. Acme E-Connect was asked to create brand awareness Five months to achieve social media goals. THE ACME E-CONNECT OUTCOME Within just 5 months of working for Telco, Malaysia, we achieved: Growth in Social Engagement Facebook likes increased from 7000 to 14,800 Growth in social engagement, and user engagement 200,000 total reach 1,500 talking about this daily 5,000 page views monthly Today we’ve reached 38k of likes
  • 20. The Acme E-Connect Solution  Facebook Visual ideas & implementation  Facebook Advertising  Facebook Sponsored Stories  Customized Campaign  Facebook Wall Management  Facebook Customized Tab information Regular Facebook updates to maximize audience engagement Paradise Group, Malaysia Founded in 2011 Restaurant specializing in Chinese cuisine. USP – A sensorial dining experience; true Chinese ambience; diverse menu Awards Platinum Winner, Asia’s Best 10 Restaurants of the Year Asia’s Best 10 Most Authentic Asian Cuisine Restaurant Asia’s Best 10 Most Trendy Casual Dining (Independent Restaurants), Hospitality Asia Platinum Awards 2011- 2013, Regional Series The Challenge Strengthen Online Presence Drive engagement Drive traffic Increase brand awareness THE OUTCOME Positive results began to flow in within the first two weeks of social media strategy implementation! Increase in audience engagement – more people active and responding on Facebook posts Increase in number of likes from 300 to 1,100 in 2 weeks Significant increase in page views (2,500 page views in the first 2 weeks) We have reached the number of 12k likes by now.
  • 21. Workflow Agreement on Contract (deliverables) Discussion on Marketing Plan Social Media Marketing Mapping Plan Review on SMM Plan Execution 7 days 7 days
  • 24. Commitment to PAGE is the key You can’t remove “SOCIAL” from “Social Marketing” and expect success.

Notas do Editor

  1. Sj: Add in social media logo, like FB, twitter, youtube…
  2. What are your expectations? What kind of exposure? What are your competitors doing that you like? What kind of ROI do you expect?Main objectives: Customer serviceBrand AwarenessWord of mouth marketingFan base / Community growthFan Engagement / Community participation
  3. Sj: put in imagesListen to your customers : put an earCommunity growth and engagement: group of ppl talkingMeasurable marketing: put measurement like ruler or sthWhat are your expectations? What kind of exposure? What are your competitors doing that you like? What kind of ROI do you expect?Main objectives: Customer serviceBrand AwarenessWord of mouth marketingFan base / Community growthFan Engagement / Community participation
  4. Sj: put a magic hat and put a cross there
  5. There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
  6. Sj: put in some artworks that we’ve done, with theme
  7. Sj: Put the hammer from previous
  8. There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
  9. There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
  10. There’ll be a lot of wordings here, try to input more images. Each management, design in a map as in the previous “strategy” slide I showed.
  11. Sj: The left side, can make it smaller, Focus on Acme solution & outcome
  12. Sj: The left side, can make it smaller, Focus on Acme solution & outcome
  13. Sj: Put in all customer’s logo, you can find the customer’s logo in acme -> client’s logo folder