This document discusses self-publishing and cross-media marketing strategies. It notes that the self-publishing industry has grown significantly in recent years. It promotes AlphaGraphics' services for self-publishing a book, including editing, formatting, printing, fulfillment, and marketing support. The document emphasizes that a multi-channel approach is needed to reach audiences across different media platforms.

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Self-Publishing

2. Self-Publishing & Cross Media Marketing
In today’s self-publishing world, you need a multi-channel approach to reach your target audience. Whether
customers are using online platforms, mobile devices or traditional print media to find the products and services
they need, you should be there, providing them options as you increase your company’s exposure.
From 2002 to 2010 the growth in self-publishing
a n d o n - d e m a n d b o o k s , u p 1 8 1 % y e a r- o n - y e a r
a n d b y a s t a g g e r i n g 2 , 2 4 2 % . (SOURCE: Bowkers)
AlphaGraphics’ multi-channel and cross media marketing services enable you to interact with potential clients in
way never before possible. Whether you need to improve your awareness, boost marketing efforts or explore the
world of Self-Publishing, you’ll get expert assistance backed by over four decades in the communications industry.
Increase your reach today by working with the marketing communications team at AlphaGraphics.

3. Self-Publishing
Self-Publishing
Do you want to write a book or do you have one written and don’t know what the next
step is in getting it published?
In either case, you need a way to get your thoughts published and distributed to all the
potential people that would be interested in your book. We have developed a system that
will simply and easily keep you on track to publish your book.
• Educate & Prepare
• Print & Distribute
• Market & Customize
• Take Your Book To Market
Fact: The number of publishers has risen with 2010
seeing 3,151 new publishers registering for an ISBN,
the highest for 10 years. (SOURCE: Nielsen Book)

4. Educate
What is the goal of your book and where do you want it to go? Whether you are creating the next best seller or are
a speaker with materials that you want to put into a book to enhance your speaking engagements, our customized
programs will get you on the right track.
Prepare
Getting your book in the correct format for publishing is key. After writing your masterpiece, we can help you clean it
up and get it ready by:
• Ghost Writing
• Editing
• Proofreading
• Formatting
Amanda Hocking sold over 1,000,000 copies of her
self-published novels. ( S O U R C E : S a l o n )
Increase your reach by:
• Self-Publishing is going social - There are plenty of conversations out there. Authors, editors, readers even
publishers are sharing their experiences and views. Become an expert on your book and make sure you are
getting the exposure you need to make your book a success.

5. Self-Publishing
Printing
There are multiple types of printing available from Perfect Binding to Hard Cover Binding to eBook formatting for
Kindle,nook, iBooks, etc. We help you through the process to make sure your book is prepared in the right format
for what you want to do with it.
Distribute
Once your book is finished our eCommerce websites can easily put your book up for sale on the Internet with a
minimum of effort on your part. We can design the whole thing or simply attach our shopping cart to your existing
site to make sure all orders are printed and fulfilled in a timely manner.
Increase your reach by:
• Writers now have the power - to get their work into the hands of the reader on her own. They can design
their own covers, use their own original titles, set their own prices, and define their own release schedules. At
last, the writer can control the way the book is packaged and make sure it is delivered to the reader in the way
they want it to be.
Fact: At least 80% of all books purchased are still
physical copies. (SOURCE: Wall Street Journal)

6. Marketing
Everyone thinks that once you have your book printed, you’re done–it magically sells itself. Well, unfortunately that
isn’t the case! AlphaGraphics has programs to help you market your book and get your book into the hands of the
people that would be most interested in reading it.
Customize
You pick the level of help you need. We tailor our services to fit you, not you having to tailor your creativity to fit the
confines of some company’s “publishing program”. Our program is customized for you and your special creation.
Every book is different so every publishing program needs to be different.
288,355 books are published each year in
t h e U n i t e d S t a t e s . ( S O U R C E : B o w k e r. c o m)
Increase your reach by:
• Print when you need it - Why print hundreds or thousands of books when you don’t know how many you will
sell? Worse yet, you may find out that there is a critical revision you want to make and now you are stuck with
obsolete inventory.
• Print on Demand - Print only the amounts you need and if you change the book in anyway, the newest orders
are then fulfilled with the latest version of your book. Keep it current with no waste. It is simple, easy and
environmentally responsible.

7. Self-Publishing
Take Your Book to Market
AlphaGraphics unique guide to self-publishing called “Take Your Book to Market in 7 Simple Steps” is geared for
writers who have written a book then realize that they don’t know what to do next. It’s a program that lets you do as
much or as little as you would like to create, publish, promote and distribute your book—it’s marketing your book in
a box!
• Social Media
• Publicity
• Direct Selling
• Email Marketing
Depending upon what step you are in regarding your book, alphagraphics can guide
you through the maze of self-publishing from start to finish or can help you only with
the parts you need guidance. Every work is unique and every self-publishing plan is
unique, let us help you live your dream of publishing. Our professional staff can help you
strategize and pinpoint the areas you can increase your efforts in to make that work a
huge success to you!

9. Self-Publishing
Creative, eye-catching design can help your company’s messages pop. To ensure your communications are
making the right impression, you need outstanding graphic designs that make your logo and marketing materials
visually stimulating AND professional. Our graphic design pros can help you create sizzling collateral, branding,
and online platforms, so prospects and customers take note—and remember you.
Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials
should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help
you communicate your most important messages in concise, easy-to-digest copy, whether you are developing
blog articles, a website, or a full-scale multi-channel marketing campaign.
Fullfillment
Quick, timely customer service is the key to any business. Make sure once your customer orders from you they
receive their purchased materials quickly and the way you want them delivered. AlphaGraphics’ Print-on-Demand
(POD) fulfillment allows for most orders to be produced and shipped within 24 hours and delivered to your
customer as soon as it is physically possible.

10. Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, quality
service for businesses like yours all around the world. We can help you navigate the planning and printing of almost any
communications campaign—and make your life simpler in the process.
Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing
philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise
quality assurance standards. We engage in the best business practices in our industry to help ensure our
deliverables will consistently meet your exact business requirements.
AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business
center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means
that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible
sources, which helps limit the impact your projects will have on the environment. Contact your local
AlphaGraphics center today to see if they hold FSC Certification.
Fact sources: http://sources.alphagraphics.com/

12. AlphaGraphics Facebook: www.facebook.com/pages/
815 W. University Dr. Suite #101 AlphaGraphics-on-University/
Tempe, AZ 85281 Twitter: http://twitter.com/#!/agonuniversity
480.968.7821 LinkedIn: http://www.linkedin.com/
marketing004@alphagraphics.com company/162387