www.searchforce.com visit the official homepage Paid Search Software SearchForce's PPC Management software allows SEM agencies and advertisers to effectively manage large-scale, paid search marketing campaigns across multiple search engines. By employing sophisticated financial modeling techniques to optimize the paid search marketing process, SearchForce helps advertisers to maximize click-through traffic and profits. PPC Management Bigger budgets. Aggressive competitors. Sophisticated strategies. Managing Google, Yahoo! and MSN pay per click (PPC) campaigns is a growing challenge. SearchForce's PPC management software helps SEM agencies and advertisers manage their, PPC campaigns across multiple search engines. SearchForce's smarter approach to PPC management helps you to easily reach your goals. A Smarter Approach to Search Marketing SearchForce's bid management and algorithmic framework applies a highly sophisticated and quantitative approach to help you get the most from your PPC advertising. Sound complex? It is. We've invested heavily in our technology, and it shows in performance. * - Increase your PPC returns by 30 to 50% - Automate keyword bidding - Manage multiple accounts and millions of keywords - Manage complex, global campaigns * - Achieve a variety of campaign goals PPC Management Made Easy While the algorithms that improve your campaign's profitability are complex, SearchForce is easy to use.- - Get all your accounts and campaigns running in less than an hour - An intuitive portfolio and bid management interface - Flexible conversion tracking capabilities - Advanced reporting and SEM analytics - Centralized campaign management - Integrated keyword generation Here's the Inside Scoop on Our Key Features Comparing PPC management software can be a bit tricky. Feature lists for most vendors seem to be a big secret. We have nothing to hide. We've got the features you need, and we're adding more all the time. Click here for the latest 3.0 features. Bid Management & Optimization - Flexible and transparent portfolio & rule-based optimization - Strategies include cost per acquisition, cost per lead, cost per sign-up, cost per transaction, cost per page view, return on ad spend & traffic strategies - Respond to seasonality in the search market space - Control your spend - Control the aggressiveness & frequency of bid updates - Automated actions on poorly performing keywords - Optimize bids on placements to a CPA or ROAS goal - Support for CPM & CPC based bidding - Apply manual actions to placements - Portfolio charts and graphs let you identify trends and monitor performance relative to your goal Flexible Portfolio Framework - Create portfolios of keywords at search engine, campaign or ad group level - Quickly filter keywords by performance, match type, status or keyword term - Apply mass manual actions to a portfolio of keywords Conversion Tracking - Multiple conversion tracking options to suit your needs (JavaScript, session & re-direction tracking) - Track conversions across multiple search engines - Use a conversion contributor to track all keywords or ads that contribute to a conversion - Track multiple conversion events on the same website - Track revenue associated with a conversion - Specify the tracking window by configuring the cookie expiration time - Conversion tracking tests let you verify whether your set up works correctly - Detailed conversion tracking reports available in real time - Support for placements - Get a detailed cross engine report of keywords or placements that assisted a conversion - Additional placeholders within the script can be used to pass more information about the conversion event - Ability to revise and upload conversions or sales post event About SearchForce: SearchForce provides a scalable web-based PPC technology to effectively manage complex global paid sear

1. SearchForce
A Smarter Approach to Search Marketing
Pay-per-click (PPC) advertising is more complex every Work Smarter, Not Harder
With SearchForce, one person can manage
day. The stakes are higher, with bigger budgets, and
multiple accounts and millions of key-
greater sales expectations. words, all in less than 30 minutes a day.
If you are an advertising agency, this
With more riding on your PPC advertising Many of our clients find that our software means you can easily handle more clients
programs than ever before, you need the delivers 30% to 50% higher returns over without having to find and hire skilled
best tools to deliver optimal results. their previous PPC campaign management search marketers. And, corporate cam-
methods. While results vary from custom- paign managers can grow their campaigns
SearchForce’s bid management and er to customer, the reasons why they save without adding a lot of extra work, or
algorithmic framework applies a highly are consistent. paying large agency fees.
sophisticated and quantitative approach,
to help you determine how best to spend We designed our software with your Reach Your Goals
your advertising dollars. profitability in mind. SearchForce’s Our smart search marketing technology
smarter search technology uses highly takes the unique business objectives
sophisticated statistical and machine of each advertiser into consideration.
Maximize Your Returns
What could you do with a 30% increase learning techniques that give our clients SearchForce automatically helps you:
in your PPC marketing budget? the best possible return on their
PPC investment. • Reduce your conversion costs. You’ll
spend less to acquire new customers.
• Improve your return on investment.
Maximize the profitability of all your
PPC campaigns.
• Get more traffic. Optimize your
campaigns to attract the greatest
number of qualified visitors.
• Put your brand on top. Increase your
brand exposure by appearing at the top
of paid search results.
• Support your local offices. Set and
achieve different goals for each region.
From a centralized dashboard you can evaluate
the effectiveness of your campaigns on a
real-time basis.

2. “Our specialists are 30 to 40 percent
SearchForce Smart Technology
• SearchForce’s state-of-the-art
more productive since we’ve imple-
algorithmic-based bidding approach
determines the ideal bid prices for
each keyword or keyword group,
mented the SearchForce system.”
and automatically bids on them.
This allows you to boost keyword
-- Miles Olson, Director of Marketing,
conversion volumes, save on poor
Apogee Search
performers, and successfully reduce
your cost per acquisition across all
customize the metrics that matter
Search Marketing Made Easy
your campaigns.
the most to you and your clients.
Setting up SearchForce is fast and
simple. We’ll give your team an hour of
• Our search technology identifies
training, point them in the right direction, We Leave the Creative to You
inefficiencies in the search market-
Since our first product release in 2004,
and get your campaign up and running in
ing space, and automatically exploits
we’ve continued to add functionality to
one business day.
them to your benefit. SearchForce
support the growing complexity of search
helps you identify and cut your losses
marketing. Search technology is what we
on bleeding keywords, and improves
Additionally, we’ve built our system
your conversions by exploring the focus on. Not search engine marketing ser-
to work the way you do. Our unique
bid landscape of your most
vices, search engine optimization, or Web
portfolio management interface, central-
profitable ones.
analytics. We take care of the technology,
ized dashboard, and automated keyword
so you can spend your time on strategy,
bidding take the complexity out of
• Smart synch technology
creative and investing your newly found
PPC management.
synchronizes only changed data
marketing dollars.
with your target search engines,
From our centralized Web application,
so you can modify your accounts
you can manage multiple online cam- Forecasting Your Success
without spending a lot of API dollars.
Founded in 2004, SearchForce is a
paigns across Yahoo, Google, and MSN.
privately-held company based in San
For easy management and control, you can
• The keyword research tool helps you
Mateo, CA.
mix-and-match keywords from different
discover new keywords that will drive
search engines and campaigns into one
more traffic at a lower cost.
SearchForce’s smart search marketing
portfolio or sub-portfolio, where you
solutions manage millions of dollar in ad
can optimize bidding to fit your goals.
• Predictive algorithms adapt and
campaign spending. We work with some
react to your unique market dynam-
of the largest online advertisers, includ-
ics, adjusting your bids based on Automated keyword bidding allows
ing advertising agencies and corporations
quality, seasonality, and day of the
you to effortlessly bid on hundreds of
week patterns. So, you don’t waste around the globe. Using SearchForce,
thousands of keywords. We also help add
advertising dollars on prospects that
these clients have saved at least 30%
new keywords, making automatic recom-
don’t buy.
on their PPC advertising.
mendations based on your objectives.
• Our unique portfolio approach allows
Let us show you how our smart
Reporting Intelligence
you to quickly identify, manage, and
SearchForce’s reports measure what you technology can improve your
track keywords of interest. You can
want, when you want it, the way you want PPC advertising. Give us a call
optimize the performance of not just
it. With centralized reporting you can and request a demo today.
individual keywords, but your entire
portfolio as a whole.
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