SlideShare uma empresa Scribd logo
1 de 50
Baixar para ler offline
Before we begin…..
Amy Hays
Karen Jeannette
Stephen Judd
What We Already Know…
Communicating the Value Proposition
Nielson Norman Group – http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/
Can you peak
their interest
in less than
10 seconds?
Visualize this urbanext2013final
Community
Inspire/
Invite
Crowd source
Reflect Uniqueness
CREATE/CURATE
Tools to
Create
Share
Unique Sets
How Can Visual Media
Help Us Achieve Our Goals?
CONVEY
Unique
Message
Visually Rich
Formats
Relate to
Users
OBJECTIVES
GOALS
“ENCOURAGE SMALL SPACE
GARDENING”
Examples in Action
…there are many options for
raised beds
•Materials
•Wooden
•Plastic composites
•Metal troughs
•Arrangements
•Varying shapes and sizes, 4x8
rectangular often std.
•Space for accessibility
•between rows
•height
Now what do you remember?
Visualize this urbanext2013final
…there are many options for raised
beds
Now what do you remember?
12
Listening
only
Seeing
only
Seeing and
hearing
The average human
learns more when
information is given
both
orally
and visually
Ways Visual Media
Conveys Our Unique Message
Grab our Attention -
Generate Awareness
?
How-to
Information
See connections and
relationships in big
picture
Convey
Storylines
Shareable
Address
People’s
Questions
Overcome Information
Overload
Cooperative Extension has always been in the
business of creating rich learning environments.
Result demonstrations are the cornerstone of
Cooperative Extension outreach.
How do you create innovative experiences
that compliment traditional outreach but
stimulate the senses to embed learning
lessons through a rich visual online
environment?
What We Already Know…
• Visual experiences are the preferred way to
experience information
– Learn by looking
– Eyes are constantly receiving, evaluating, and
summarizing information
– When you read, you create visual images of the
concept in your mind
What do we do well?
Teaching and training Publishing
4th Dimension
It’s EASY (LOL)
• Remember what we KNOW
– Value of visual experience
– Value Proposition
– Value of Cooperative Extension
outreach
Remember the 3 C’s
Using Pinterest for
Professional Development
Pin to Win!
PINS
Power of the PIN
• Pin’s allow comments
• Pins show who
“repinned” or “favorited”
a picture
• On click, pins lead to
original sources
Visualize this urbanext2013final
Pins are Organized to Boards
BOARDS
Group Pinboards
26
Make Pinterest Work for Programming
• Create a User/Business ID that represents
your programs (example: Harris County
Cooperative Extension) – Branding
• Make boards that follow your programming
– Be explicit : Diabetic recipes, gluten free
eating, community gardening, composting
• Use it to curate information – organize and
collect information across the web
Learn More….
• Series of Blog posts related to CES and
Pinterest http://amyehays.blogspot.com/
• Webinars on http://learn.extension.org
– Keyword Pinterest
Very Important!
If Pinterest is one of the FASTEST growing social
networks AND its based on being able to “pin”
images….
MAKE SURE YOU’RE WEBSITES ARE PIN “ABLE”
Invite and Inspire Participation
with Shareable Images
Made with PowerPoint,
Save as Pictures
Visualize this urbanext2013final
Add filters to
photo’s to enhance
or “fun” the
experience
Visualize this urbanext2013final
http://www.thephoblographer.com/2013/01/17/instagrams-presets-come-to-lightroom/
Visualize this urbanext2013final
Uses
#hashtags
and other
common
social media
practices
Photo mapping
capabilities
‘Shares’ (‘plays’ nice) with other social networks
Ideas for Programming
• Invite your community to Instagram their
“favorite places”
• Weight Loss program – photo log your meals
(research supports that if you see and report what
you eat, you tend to identify and modify food
choices)
• Urban revitalization – where should it occur?
Challenge your constituents to submit pictures
(create a #hashtag)
Other Ideas for Incorporating Visual
Que’s into Programming Efforts
Online
Example –
Links vs. Visual
Engagement on
Facebook
Visualize this urbanext2013final
43
Example -
Outreach
areas in
unique sets
44
Example –
Vine
Short video
taken on
the go
https://vine.co/v/bxuQ0j5bIKb
Ron Wolford (@urbangarden)
Scoop.It
Reasons My Kid is Crying
http://reasonsmysoniscrying.tumblr.com/
Example –
INFOGRAPHICS
47
Doddle Lecture – taking complex ideas
and making them understandable
http://www.duarte.com/blog/want-your-data-to-go-viral-make-it-visual/
CONVEY
CREATE/CURATE
Community
GOALS
+ ENGAGEMENT
RESOURCES

Mais conteúdo relacionado

Mais procurados

How to Start, Grow and Manage a Learning Community of Practice
How to Start, Grow and Manage a Learning Community of PracticeHow to Start, Grow and Manage a Learning Community of Practice
How to Start, Grow and Manage a Learning Community of PracticeDaniel Jones
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - MonctonBlog Atlantic
 
Online Fundraising Workshop pt. 1
Online Fundraising Workshop pt. 1Online Fundraising Workshop pt. 1
Online Fundraising Workshop pt. 1GlobalGiving
 
Malaysia workshop part 1
Malaysia workshop part 1Malaysia workshop part 1
Malaysia workshop part 1GlobalGiving
 
Crack The Brand Code With This Simple Example
Crack The Brand Code With This Simple ExampleCrack The Brand Code With This Simple Example
Crack The Brand Code With This Simple ExampleSocial Caffeine
 
Meet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLMeet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLBlog Atlantic
 
Busting social media myths
Busting social media mythsBusting social media myths
Busting social media mythsChris Middleton
 
Using Social Media to Deliver your Message
Using Social Media to Deliver your MessageUsing Social Media to Deliver your Message
Using Social Media to Deliver your MessageImagine
 
Social media slides
Social media slidesSocial media slides
Social media slidescincyobrien
 
Benefits of Content Curation #13NTCCur8
Benefits of Content Curation #13NTCCur8Benefits of Content Curation #13NTCCur8
Benefits of Content Curation #13NTCCur8Aquifer Media
 
Intro talk social media for pg researchers
Intro talk social media for pg researchersIntro talk social media for pg researchers
Intro talk social media for pg researchersD510879
 
Leveraging Social Media for Change
Leveraging Social Media for ChangeLeveraging Social Media for Change
Leveraging Social Media for ChangeSean Larkin
 
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]CanadaHelps / MyCharityConnects
 
Online collaboration and Building Online Community
Online collaboration and Building Online CommunityOnline collaboration and Building Online Community
Online collaboration and Building Online CommunityMark Kithcart
 
Massively multiplayer object sharing
Massively multiplayer object sharingMassively multiplayer object sharing
Massively multiplayer object sharingRashmi Sinha
 
Blogging for fun, funds & fees
Blogging for fun, funds & feesBlogging for fun, funds & fees
Blogging for fun, funds & feesSimone Castello
 

Mais procurados (20)

How to Start, Grow and Manage a Learning Community of Practice
How to Start, Grow and Manage a Learning Community of PracticeHow to Start, Grow and Manage a Learning Community of Practice
How to Start, Grow and Manage a Learning Community of Practice
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - Moncton
 
Slide share wikiversity manual
Slide share   wikiversity manualSlide share   wikiversity manual
Slide share wikiversity manual
 
Online Fundraising Workshop pt. 1
Online Fundraising Workshop pt. 1Online Fundraising Workshop pt. 1
Online Fundraising Workshop pt. 1
 
Malaysia workshop part 1
Malaysia workshop part 1Malaysia workshop part 1
Malaysia workshop part 1
 
Crack The Brand Code With This Simple Example
Crack The Brand Code With This Simple ExampleCrack The Brand Code With This Simple Example
Crack The Brand Code With This Simple Example
 
Brand You: No Bull
Brand You: No BullBrand You: No Bull
Brand You: No Bull
 
Digital social networks
Digital social networksDigital social networks
Digital social networks
 
Alberta 2009 - Philanthrophy 2.0
Alberta 2009 - Philanthrophy 2.0Alberta 2009 - Philanthrophy 2.0
Alberta 2009 - Philanthrophy 2.0
 
Meet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLMeet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NL
 
Busting social media myths
Busting social media mythsBusting social media myths
Busting social media myths
 
Using Social Media to Deliver your Message
Using Social Media to Deliver your MessageUsing Social Media to Deliver your Message
Using Social Media to Deliver your Message
 
Social media slides
Social media slidesSocial media slides
Social media slides
 
Benefits of Content Curation #13NTCCur8
Benefits of Content Curation #13NTCCur8Benefits of Content Curation #13NTCCur8
Benefits of Content Curation #13NTCCur8
 
Intro talk social media for pg researchers
Intro talk social media for pg researchersIntro talk social media for pg researchers
Intro talk social media for pg researchers
 
Leveraging Social Media for Change
Leveraging Social Media for ChangeLeveraging Social Media for Change
Leveraging Social Media for Change
 
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
MyCharityConnects Spring 2010 [Philanthropy 2.0 + Websites 101]
 
Online collaboration and Building Online Community
Online collaboration and Building Online CommunityOnline collaboration and Building Online Community
Online collaboration and Building Online Community
 
Massively multiplayer object sharing
Massively multiplayer object sharingMassively multiplayer object sharing
Massively multiplayer object sharing
 
Blogging for fun, funds & fees
Blogging for fun, funds & feesBlogging for fun, funds & fees
Blogging for fun, funds & fees
 

Destaque

Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 updateSocial Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 updateAmy Hays
 
Google analytics
Google analyticsGoogle analytics
Google analyticsAmy Hays
 
Dia dos namorados na biblioteca 2014
Dia dos namorados na biblioteca 2014Dia dos namorados na biblioteca 2014
Dia dos namorados na biblioteca 2014Seomara
 
Review of an Empirical Turbine Noise Prediction Method
Review of an Empirical Turbine Noise Prediction MethodReview of an Empirical Turbine Noise Prediction Method
Review of an Empirical Turbine Noise Prediction MethodKyleG83
 
Social Media for Watershed Educators
Social Media for Watershed EducatorsSocial Media for Watershed Educators
Social Media for Watershed EducatorsAmy Hays
 

Destaque (6)

Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 updateSocial Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update
 
Google analytics
Google analyticsGoogle analytics
Google analytics
 
Dia dos namorados na biblioteca 2014
Dia dos namorados na biblioteca 2014Dia dos namorados na biblioteca 2014
Dia dos namorados na biblioteca 2014
 
Review of an Empirical Turbine Noise Prediction Method
Review of an Empirical Turbine Noise Prediction MethodReview of an Empirical Turbine Noise Prediction Method
Review of an Empirical Turbine Noise Prediction Method
 
My evaluation
My evaluationMy evaluation
My evaluation
 
Social Media for Watershed Educators
Social Media for Watershed EducatorsSocial Media for Watershed Educators
Social Media for Watershed Educators
 

Semelhante a Visualize this urbanext2013final

7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...Nick Kellet
 
Using social media to raise more money
Using social media to raise more moneyUsing social media to raise more money
Using social media to raise more moneyJeff Achen
 
Where is Everyone? Community-Building Online
Where is Everyone? Community-Building OnlineWhere is Everyone? Community-Building Online
Where is Everyone? Community-Building OnlineJennifer Riehle McFarland
 
Sparking Conversation
Sparking ConversationSparking Conversation
Sparking Conversationetbwrites
 
Social Media For Non Profits
Social Media For Non ProfitsSocial Media For Non Profits
Social Media For Non ProfitsMike Millard
 
Realist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for NonprofitsRealist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for NonprofitsSue Spaight
 
Center for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopCenter for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopBeth Kanter
 
Micro Credit Nh Presentation
Micro Credit Nh PresentationMicro Credit Nh Presentation
Micro Credit Nh Presentationchianti1976
 
Total learning: Communities - Learning through Knowledge Sharing
Total learning: Communities - Learning through Knowledge SharingTotal learning: Communities - Learning through Knowledge Sharing
Total learning: Communities - Learning through Knowledge SharingBrightwave Group
 
GTMD13 - Maximize your social media campaign
GTMD13 - Maximize your social media campaignGTMD13 - Maximize your social media campaign
GTMD13 - Maximize your social media campaignJeff Achen
 
How Networked Nonprofits Use Facebook
How Networked Nonprofits Use FacebookHow Networked Nonprofits Use Facebook
How Networked Nonprofits Use FacebookBeth Kanter
 
Become An Online Publishing Powerhouse
Become An Online Publishing PowerhouseBecome An Online Publishing Powerhouse
Become An Online Publishing Powerhousechrisnufer
 
Planting your community college on Facebook
Planting your community college on FacebookPlanting your community college on Facebook
Planting your community college on FacebookFolsom Lake College
 
Blogging for Personal Branding
Blogging for Personal BrandingBlogging for Personal Branding
Blogging for Personal BrandingRhonda Hurwitz
 
Science Communication and Looking For Love
Science Communication and Looking For LoveScience Communication and Looking For Love
Science Communication and Looking For LoveJohn C. Besley
 

Semelhante a Visualize this urbanext2013final (20)

Facebook Basics for Your Organization
Facebook Basics for Your OrganizationFacebook Basics for Your Organization
Facebook Basics for Your Organization
 
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...
 
Using social media to raise more money
Using social media to raise more moneyUsing social media to raise more money
Using social media to raise more money
 
Where is Everyone? Community-Building Online
Where is Everyone? Community-Building OnlineWhere is Everyone? Community-Building Online
Where is Everyone? Community-Building Online
 
Sparking Conversation
Sparking ConversationSparking Conversation
Sparking Conversation
 
Social Media For Non Profits
Social Media For Non ProfitsSocial Media For Non Profits
Social Media For Non Profits
 
Realist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for NonprofitsRealist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for Nonprofits
 
Center for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopCenter for Nonprofit Excellent Workshop
Center for Nonprofit Excellent Workshop
 
Micro Credit Nh Presentation
Micro Credit Nh PresentationMicro Credit Nh Presentation
Micro Credit Nh Presentation
 
Social Media Builds Community
Social Media Builds CommunitySocial Media Builds Community
Social Media Builds Community
 
Total learning: Communities - Learning through Knowledge Sharing
Total learning: Communities - Learning through Knowledge SharingTotal learning: Communities - Learning through Knowledge Sharing
Total learning: Communities - Learning through Knowledge Sharing
 
GTMD13 - Maximize your social media campaign
GTMD13 - Maximize your social media campaignGTMD13 - Maximize your social media campaign
GTMD13 - Maximize your social media campaign
 
Boost Yourself With Social Media (by Marjorie Kase)
Boost Yourself With Social Media (by Marjorie Kase)Boost Yourself With Social Media (by Marjorie Kase)
Boost Yourself With Social Media (by Marjorie Kase)
 
How Networked Nonprofits Use Facebook
How Networked Nonprofits Use FacebookHow Networked Nonprofits Use Facebook
How Networked Nonprofits Use Facebook
 
Become An Online Publishing Powerhouse
Become An Online Publishing PowerhouseBecome An Online Publishing Powerhouse
Become An Online Publishing Powerhouse
 
Planting your community college on Facebook
Planting your community college on FacebookPlanting your community college on Facebook
Planting your community college on Facebook
 
Blogging for Personal Branding
Blogging for Personal BrandingBlogging for Personal Branding
Blogging for Personal Branding
 
Pinterest HCI Analysis
Pinterest HCI AnalysisPinterest HCI Analysis
Pinterest HCI Analysis
 
Lutheran Communicators Network Presentation April 29 2009
Lutheran Communicators Network Presentation April 29 2009Lutheran Communicators Network Presentation April 29 2009
Lutheran Communicators Network Presentation April 29 2009
 
Science Communication and Looking For Love
Science Communication and Looking For LoveScience Communication and Looking For Love
Science Communication and Looking For Love
 

Mais de Amy Hays

Deployed Learning - Tactical Ways to be Deliberate in Outreach
Deployed Learning - Tactical Ways to be Deliberate in OutreachDeployed Learning - Tactical Ways to be Deliberate in Outreach
Deployed Learning - Tactical Ways to be Deliberate in OutreachAmy Hays
 
Generational Intelligence: Why We Don’t All Think Alike
Generational Intelligence: Why We Don’t All Think Alike Generational Intelligence: Why We Don’t All Think Alike
Generational Intelligence: Why We Don’t All Think Alike Amy Hays
 
Social Media strategies for Conservation Scientists
Social Media strategies for Conservation ScientistsSocial Media strategies for Conservation Scientists
Social Media strategies for Conservation ScientistsAmy Hays
 
2020 Generational Intelligence and Environmental Education
2020 Generational Intelligence and Environmental Education2020 Generational Intelligence and Environmental Education
2020 Generational Intelligence and Environmental EducationAmy Hays
 
MO NRCS Area Training - Generational Intelligence
MO NRCS Area Training - Generational IntelligenceMO NRCS Area Training - Generational Intelligence
MO NRCS Area Training - Generational IntelligenceAmy Hays
 
I Speak 21st Century: Building Communities through Engagement
I Speak 21st Century: Building Communities through EngagementI Speak 21st Century: Building Communities through Engagement
I Speak 21st Century: Building Communities through EngagementAmy Hays
 
Generational Intelligence: working effectively when you don’t want to (or the...
Generational Intelligence: working effectively when you don’t want to (or the...Generational Intelligence: working effectively when you don’t want to (or the...
Generational Intelligence: working effectively when you don’t want to (or the...Amy Hays
 
Prescibed Fire and Social Media
Prescibed Fire and Social MediaPrescibed Fire and Social Media
Prescibed Fire and Social MediaAmy Hays
 
Four Generations: A Survival Guide
Four Generations: A Survival GuideFour Generations: A Survival Guide
Four Generations: A Survival GuideAmy Hays
 
Generational Intelligence and Conservation Messaging
Generational Intelligence and Conservation MessagingGenerational Intelligence and Conservation Messaging
Generational Intelligence and Conservation MessagingAmy Hays
 
Social Media For Science Sake - Trend Update 2017
Social Media For Science Sake - Trend Update 2017Social Media For Science Sake - Trend Update 2017
Social Media For Science Sake - Trend Update 2017Amy Hays
 
Generational Learning and Communication
Generational Learning and CommunicationGenerational Learning and Communication
Generational Learning and CommunicationAmy Hays
 
Generational Challenges in Ag and Natural Resources
Generational Challenges in Ag and Natural ResourcesGenerational Challenges in Ag and Natural Resources
Generational Challenges in Ag and Natural ResourcesAmy Hays
 
Generations in the Workforce
Generations in the WorkforceGenerations in the Workforce
Generations in the WorkforceAmy Hays
 
Communication and Training based on Learner Driven Needs
Communication and Training based on Learner Driven NeedsCommunication and Training based on Learner Driven Needs
Communication and Training based on Learner Driven NeedsAmy Hays
 
Programming for the Masses - Cooperative Extension and Learners
Programming for the Masses - Cooperative Extension and LearnersProgramming for the Masses - Cooperative Extension and Learners
Programming for the Masses - Cooperative Extension and LearnersAmy Hays
 
Advocating for Wildlife on Social Media Platforms
Advocating for Wildlife on Social Media PlatformsAdvocating for Wildlife on Social Media Platforms
Advocating for Wildlife on Social Media PlatformsAmy Hays
 
Southeast Region Faculty Conference - Using Social Media to Provide Informati...
Southeast Region Faculty Conference - Using Social Media to Provide Informati...Southeast Region Faculty Conference - Using Social Media to Provide Informati...
Southeast Region Faculty Conference - Using Social Media to Provide Informati...Amy Hays
 
Tceq2015 Environmental Trade Fair - the top 5 things scientists need to know
Tceq2015 Environmental Trade Fair -    the top 5 things scientists need to knowTceq2015 Environmental Trade Fair -    the top 5 things scientists need to know
Tceq2015 Environmental Trade Fair - the top 5 things scientists need to knowAmy Hays
 
Facebook 2014 - Tips and Tricks on Enhancing Your Impact
Facebook 2014 - Tips and Tricks on Enhancing Your ImpactFacebook 2014 - Tips and Tricks on Enhancing Your Impact
Facebook 2014 - Tips and Tricks on Enhancing Your ImpactAmy Hays
 

Mais de Amy Hays (20)

Deployed Learning - Tactical Ways to be Deliberate in Outreach
Deployed Learning - Tactical Ways to be Deliberate in OutreachDeployed Learning - Tactical Ways to be Deliberate in Outreach
Deployed Learning - Tactical Ways to be Deliberate in Outreach
 
Generational Intelligence: Why We Don’t All Think Alike
Generational Intelligence: Why We Don’t All Think Alike Generational Intelligence: Why We Don’t All Think Alike
Generational Intelligence: Why We Don’t All Think Alike
 
Social Media strategies for Conservation Scientists
Social Media strategies for Conservation ScientistsSocial Media strategies for Conservation Scientists
Social Media strategies for Conservation Scientists
 
2020 Generational Intelligence and Environmental Education
2020 Generational Intelligence and Environmental Education2020 Generational Intelligence and Environmental Education
2020 Generational Intelligence and Environmental Education
 
MO NRCS Area Training - Generational Intelligence
MO NRCS Area Training - Generational IntelligenceMO NRCS Area Training - Generational Intelligence
MO NRCS Area Training - Generational Intelligence
 
I Speak 21st Century: Building Communities through Engagement
I Speak 21st Century: Building Communities through EngagementI Speak 21st Century: Building Communities through Engagement
I Speak 21st Century: Building Communities through Engagement
 
Generational Intelligence: working effectively when you don’t want to (or the...
Generational Intelligence: working effectively when you don’t want to (or the...Generational Intelligence: working effectively when you don’t want to (or the...
Generational Intelligence: working effectively when you don’t want to (or the...
 
Prescibed Fire and Social Media
Prescibed Fire and Social MediaPrescibed Fire and Social Media
Prescibed Fire and Social Media
 
Four Generations: A Survival Guide
Four Generations: A Survival GuideFour Generations: A Survival Guide
Four Generations: A Survival Guide
 
Generational Intelligence and Conservation Messaging
Generational Intelligence and Conservation MessagingGenerational Intelligence and Conservation Messaging
Generational Intelligence and Conservation Messaging
 
Social Media For Science Sake - Trend Update 2017
Social Media For Science Sake - Trend Update 2017Social Media For Science Sake - Trend Update 2017
Social Media For Science Sake - Trend Update 2017
 
Generational Learning and Communication
Generational Learning and CommunicationGenerational Learning and Communication
Generational Learning and Communication
 
Generational Challenges in Ag and Natural Resources
Generational Challenges in Ag and Natural ResourcesGenerational Challenges in Ag and Natural Resources
Generational Challenges in Ag and Natural Resources
 
Generations in the Workforce
Generations in the WorkforceGenerations in the Workforce
Generations in the Workforce
 
Communication and Training based on Learner Driven Needs
Communication and Training based on Learner Driven NeedsCommunication and Training based on Learner Driven Needs
Communication and Training based on Learner Driven Needs
 
Programming for the Masses - Cooperative Extension and Learners
Programming for the Masses - Cooperative Extension and LearnersProgramming for the Masses - Cooperative Extension and Learners
Programming for the Masses - Cooperative Extension and Learners
 
Advocating for Wildlife on Social Media Platforms
Advocating for Wildlife on Social Media PlatformsAdvocating for Wildlife on Social Media Platforms
Advocating for Wildlife on Social Media Platforms
 
Southeast Region Faculty Conference - Using Social Media to Provide Informati...
Southeast Region Faculty Conference - Using Social Media to Provide Informati...Southeast Region Faculty Conference - Using Social Media to Provide Informati...
Southeast Region Faculty Conference - Using Social Media to Provide Informati...
 
Tceq2015 Environmental Trade Fair - the top 5 things scientists need to know
Tceq2015 Environmental Trade Fair -    the top 5 things scientists need to knowTceq2015 Environmental Trade Fair -    the top 5 things scientists need to know
Tceq2015 Environmental Trade Fair - the top 5 things scientists need to know
 
Facebook 2014 - Tips and Tricks on Enhancing Your Impact
Facebook 2014 - Tips and Tricks on Enhancing Your ImpactFacebook 2014 - Tips and Tricks on Enhancing Your Impact
Facebook 2014 - Tips and Tricks on Enhancing Your Impact
 

Último

Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 

Último (20)

Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 

Visualize this urbanext2013final

Notas do Editor

  1. Formulate some ideas ahead of time about what your programming expectations are. This will help you transfer that to the tools and concepts you are about to see.
  2. This is a short presentation intended to introduce you to some online tools that can be used in programming. The common theme in these tools is that they take advantage of the visual nature of humans. The other thing is that they can (with a little creativity) enhance programming by offering some interesting and interactive ways to program.
  3. We know that humans have a pretty short attention span. In fact, on the web the Neilson Norman Groups says you have about 10 seconds to capture interest or communicate the value proposition>Because the web is an active and now becoming more dominated by visual media, and there is a lot of competition, the challenge is to set yourself apart to convey your message to meet the unique needs of your audience. Nielson Norman Group – http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/
  4. What kinds of visual media tools are they using? OR will be using in another year or two?Can you create using some of the visual media tools and share via traditional outreach methods where your community is already sharing? (i.e. newsletters, email)
  5. Think Unique Message > Unique Sets > Reflect [Community] Uniqueness
  6. What if your goal in programming was to encourage small space gardening with your clients (for encourages better eating, or using urban spaces, ect….)
  7. You could use traditional programming to give them a listing or materials, or a lecture on methods. Like this, here is what your will need to think about, and consider. Look at this list for about 10 seconds.
  8. Can you build a garden? What do you remember?
  9. Is there a way to present this visually?
  10. What was the difference between the two slides? Text vs. VisualWhat questions did you or didn’t you have from slide 1 to slide 2?
  11. Did you remember or retain different information when you saw it via photos?
  12. Just by nature, humans have a preference for retention by site. Using pictures and text is better than text/listening alone or reading alone. Using richmedia, we can take in and remember more.
  13. What are we see some of the ways visual media can help us convey our message? If we add a rich media to enhance or expand our efforts are we gaining things?
  14. The good thing is that CES has done this traditionally and we know the benefits of providing a rich text and visual outreach. The key is to transfer that skill into a online environment and continue to provide and enhance opportunities.
  15. We can capitalize on all the skills we know, and transfer that knowledge and technique to online environments.
  16. Teaching Training and Publishing - The entire premise of this session is to take what we know about the value of visual interpretation, adapt that through the tools we have today, and utilize the popularity of those tools to create new Urban outreach opportunities. We don’t have to create new science or new tools, we have to understand that some of the tools we will see today rely on the high value of visual learning, and we need to stretch them to new potentials for Urban programming.
  17. We need to know how to compete in the “4th dimension” of learning – the online experienceSocial media toolsCreative collaborations and networkingWe need to be able to take the valuable things we learned to be successful in Cooperative Extension and increase our use of the 4th dimension in order to be where our clients are (or will be)
  18. The biggest hurdle sometimes is thinking we are not going to know what to do online. But, we DO! We just have to prepare our online spaces (and choose online tools) that compliment our already developed CES model. Tell-Show-Train-Support
  19. Use your traditional programming skills online. Convey – you have something you want to get out there. What is the idea is specific wordsCurate – very important. We gather materials that relate to that idea and bring them with us on presentations. When you are online, you can curate even more (without having to print and save 100’s of articlesCommunity – in the end, we want to create a community around an idea (a group of adopters). How do you cultivate that online.
  20. Basically, you can think of pinterest as a virtual cork board. You find something you like, and you “pin” it to your account. Luckily, you can group your pins onto “boards” to begin to organize them.
  21. Pins themselves have some great characteristics that make them easy to use. For one thing, this tool is very visual so it captures the attention of people through pictures. The pictures are either uploaded by a person, or they are from a piece of content on the web (automatically captured when a person chooses to “pin” a page). When you pin something, it’s not the whole website page that is shown, it’s a single picture FROM that page. So, inside Pinterest, you have single images as pins. When you open up a pin (take it from the board for closer inspection) this is what it looks like. You get a nice picture, some descriptive text, and information where it came from originally. Even better, when you “click” on the pin, it takes you to the website source.
  22. This is the “source” page of the previous pin (the screen capture here doesn’t show the picture that was pinned, but it’s below). As CES, we should hope that all our online resources are “pinnable” and people are pinning them.
  23. The ability to organize pins to boards opens up entirely new ways to think about online programming and the value of Pinterest. For example, if you have a program area on native gardening, you can personally use Pinterest to organize yourself and to gather/collect information that you think is of good value and could be used for your needs. Basically, you are curating information as an expert (you are pining ONLY the information you feel is valid). You could stop there, and just use your account to organize information, or you could go one step farther
  24. You could set up your account to mimic your outreach/educuation areas that are very specific to how you do programming. That way, you could share your set of boards as a virtual online office (or library) where the boards are specific in title and language to your local programming. You don’t have to have an account to look at public boards, so you could share out these to your clients (advertise in your newsletter, in programs, in brochures). You can continuously add to your boards, your resources are always up to date. You can go through all your existing publications and place them into the boards where they belong – making them more likely to be found through search and SHARED user to user.
  25. You can even enhance engagement and get collaboration from your community by opening a pin board for group pinning (others are given permission to add pins). Do you work with a group of specialist on a topic (i.e. healthy eating)? Instead of each of you creating a individual board on each account on that topic, create a group board that you all add to – it shows up on each of your individual accounts.
  26. Some ways to make Pinterest align with CES programming
  27. We have some very specific resources to help CES using Pinterest.
  28. Instagram is one of the newer kids on the block. It’s a social network around pictures, AND developed specifically for Mobile FIRST (no real desktop version, just a way to view photos)
  29. Users get to take advantage of some pre-set tools to enhance their photos
  30. The filters allow you to change your photo’s to look like ones taken with different types of cameras or filters.
  31. Photo’s are cropped to square, and yournewstream is photos.
  32. Instagram has adopted some Twitter characteristics. Users can add #hashtags to their descriptions of photo’s to begin to create organization tags. Other users can use the same tags to group their pictures with yours.
  33. One nice feature in Instagram is the ability to add a geolocation to the photo when you take it. Your use then has a photo map that is generated in your profile. This brings up all kinds of new possibilities and ideas.
  34. Like most social tools,Instagram plays well with other social networks, allowing you to send/post photos to your linked accounts.
  35. Many clients like to take part in tasks/outreach/adventures that help Extension do better programming. Maybe you want to inspire pride in your county, use an Instagram to have people take pictures and tag them with a specific tag #coryellpride to tell YOU where they find great places to hang out. Advertise the challenge in your news letter, or on your FB page. See who participates.Maybe you have a healthy food challenge. Research suggests people who visualize their plates, or look at their plates begin to connect the educational message you provided (because you teach people the healthy plate program)with eating habits. Have them take Instagram photos as a means of food journaling. Encourage them to share those with you (friend you on Instagram) where you can encourage and continue to educate. Use a #hashtag to let others participate #eatingwellcoryell. You can search Instagram by the #eatingwellcoryell to see all the participants photos with that tag.
  36. Use some of the custom manipulation methods of Facebook to take what is sort of boring (and small to the eye) and change that to something more visual. You can create an event in FB, but when you advertise for it, create a simple picture in photoshop (or Paint) and use that as the status message versus sharing the event.
  37. The default image and title of a link is good but you can make it better with your own pictures. Instead of letting FB pull a link, upload your picture and still keep the link in the status by placing a @ before the hyperlink (example on right)
  38. The Alabama Cooperative Extension takes videos into playlists by the areas they serve, therefore organizing content by topic
  39. Discuss or demonstrate answer to typical questionsoral and visual communicationShort lessonsPlug into newslettersWhat is the importance of exercise? Can you give a 2-3 minute mini-lecture that could be embedded in a newletter? How about socially shared on Facebook.
  40. Scoop.It – A way to share and bookmark content in organized subsets, which can then be shared individually as a visual article or collectively as a set on a certain topic.Helps you convey, curate resources according to your message.
  41. Tumblr – microblog used for conveying often streamlined messages. Could a parenting group use this to engage people and spark discussion on the difficulties and learning moments as parents or care-givers?Share on Facebook?
  42. Infographics condense a lot of information into a easy to view packageHighly visualRepresent large amounts of dataUse graphic representation of size, shape and color to explain what takes paragraphsSharable on the webAdopted by mediaDynamic (can be connected to real databases)
  43. http://www.duarte.com/blog/want-your-data-to-go-viral-make-it-visual/ - blog post about the process of how a doodle lecture is conceived and executed.
  44. In the end, what you ideally like is to create this richness that encourages the flow of information, ideas, and goals.
  45. Always ways to learn more! Join us at the eXtension Network Literacy Community of Practice site to see what new information and learning tools we have.