10. What do we mean by “Green”? It’s all about evaluating our economic activities from an integrated perspective – not just an environmental one. And it’s about transparency, which just may be the key to integrity in business in the 21st century.
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Hello, my name is Leslie Domenico, I’m the Director of Marketing and Membership at Green Enterprise Toronto. I’d also like to introduce my colleague, and the organization’s Network Director, Chris Lowry. We’re very happy to be here tonight. I’m going to spend the next 15 minutes or so talking to you a little– bit about Green Enterprise Toronto, the business values we promote and how they work together to create a definition of green that may be little bit different than the one you would typically think of: For example, the generally accepted definition of Green Business and products are those that make efforts to reduce their environmental impacts… we think that green is more than that. We think green should benefit people, planet and profit.