presentation for agenda21 breakfast event, focusing on optimising video, from Videology

1. Optimising online video advertising
#agenda21events

2. VideoFutures
Rhys Mclachlan
Commercial Director
Videology
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3. We live in digital times
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Figure 1.92 Ownership of smartphones, tablets and smart TVs
Figure above bar shows % point change in take-up from Q1 2011
Source: Ofcom research, Q1 2012
Base: All adults aged 16+ (n=3772 UK, 2251 England, 500 Scotland, 513 Wales, 508 Northern Ireland
Smartphone take-up relates to personal use, tablet and smart TV take-up relates to household use

4. Screen Agnostic
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5. Audience 1.0………….………….……………………………….

6. Audience 2.0………….………….……………………………….

7. Audience 3.0………….………….……………………………….

8. From RTB to RTD………….………….……………………………………………….

9. Centralise & control your
advertising narrative
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Mobile ad-serverPerformance ad-serverVideo ad-serverDisplay ad-server

10. DataDataDataDataDataDataDataData
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11. Optimising online video advertising
#agenda21events
Thank you from all @agenda21digital
www.agenda21digital.com