4. Over 83% of clients and agency partners
believe the internet is fundamentally moving
to rich and interactive brand formats.
Source: BeOn Survey, April 2013: 772 Respondents across clients and their agency
partners from 12 different markets (50% US, 40% EU, 10% RoW)
5. From 2012 to 2016 in video
Source: PricewaterhouseCoopers (PwC)
Video Advertising Worldwide – 2012/2016 in USD (PwC)
32.4%
CAGR
Real number is higher – much of
Mobile and Large Format Display
spend will also include video by 2015
6. Source(s): 1comScore; 2Gnip (includes all comments, tweets, posts in public and private instances)
The explosion in contentAn explosion in content
7. 80% of Agencies and Clients have increased their
budget for online video over the last 12 months.
The majority of this budget is coming from TV
(64% agree) and Display (62% agree).
Source: BeOn Survey, April 2013: 772 Respondents across clients and their agency
partners from 12 different markets (50% US, 40% EU, 10% RoW)
8. From 2012 to 2016 in video
Source: PricewaterhouseCoopers (PwC)
Monthly video consumption by region
2012 to 2016 in Petabytes
North
America,
5414
Western
Europe, 3845
Asia Pacific,
6241
Latin
America, 664
Central and
Eastern
Europe, 513
Middle East
and Africa,
204
North America,
8109
Western Europe,
11042
Asia Pacific, 17559
Latin America, 4099
Central and Eastern
Europe, 2154
Middle East and
Africa, 2289
2012
16,881
WORLD TOTAL
2016
45,252WORLD TOTAL
9. It really all boils down to momentum
250m
500m
750m
2007 2008 2009 2010 2011 2012 2013
1000m
Charlie Bit My Finger: 4 years
Justin Bieber: 6 months
PSY – Gangnam Style: 3 Months
PSY – Gentleman: 1 Month
An exponential growth
11. 78% of respondents in Europe felt that they can
achieve a better level of engagement with online
video than through TV.
Source: BeOn Survey, April 2013: 772 Respondents across clients and their agency
partners from 12 different markets (50% US, 40% EU, 10% RoW)
16. Great content can come from anywhere
Leverage AOL’s HD production
studios and award-winning
creative services…
…or wecan simply amplify the
stories youalready have
23. The world’s best partner network for content
Source: BeOn Network stats, Q1 2013
+50.000 Partner SitesPremium AOL Properties Top Blogs & Social
Highlights
+8m Users engaged in video (Daily)
+500,000 Social Actions generated (Monthly)
+6% average CTR from video (Network average)
24. About 30% of all goviral partners
publish on multiple platforms:
+8,000 Twitter Accounts
+7,800 Facebook Pages
+20,000 mid and long tail
sites and platforms from
Last.Fm and Wordpress to
small vertical sites and blogs
Vertical
Experts
Editorial
Network
Reach
How video is syndicated
Social Media
Outreach
In content syndication across
premium publishers across
International and local
publishers
Drive additional reach by
broadening out targeting to
relevant environments
across identified sites where
your audience are with
multiscreen coverage
25. On every page, on every screen
Premium activation across all markets delivering scale and engagement
*We will also recruit publishers before and during the campaign specific to Samsung Mobile’s campaign and objectives
+2,300 SITES
+1,900 SITES
+1,500 SITES
+2,600 SITES
+5,000 SITES
+5,700 SITES
+1,500 SITES
+2,100 SITES
+1,600 SITES
+2,400 SITES
+1,600 SITES
+2,400 SITES
+2,300 SITES
+1,400 SITES
+3,100 SITES
26. Current live campaigns
Launch date
30/04
Views to date
628k
Social actions
60k
Launch date
25/04
Views to date
1.7m
Social actions
1.7k
Launch date
16/04
Views to date
5.3m
Social actions
56k
Launch date
17/04
Views to date
5m
Social actions
147k
Launch date
21/04
Views to date
46m
Social actions
2.3m
beon.aolnetworks.com
27. Video powered by AOL Networks
Premium formats / tech
Global scale
Ad serving and tracking
Premium destinations and content