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BITB -- Online Display Advertising

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agencyside
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Chris Sietsema's presentation for agencyside's "Back in the Black" training for digital account teams.

NegóciosTecnologia
1 de 19
Online Display Advertising Chris Sietsema Back in the Black: April 28 – 29, 2011
Why Online Display ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Beyond Banners Source: Nielsen IAG
Beyond Banners
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Retargeting Ad Network Client Website
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Performance Based
Impact of Social Advertising
Metrics – What to Expect 0.11% CTR
Research Tools
Popular Networks Best Performing Networks : July – December 2010
Targeting
Creative Source: DoubleClick for Advertisers
Testing
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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