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BITB -- New Technologies, New Marketing

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agencyside
agencyside

Bret Giles' presentation at agencyside's "Back in the Black" account team training.

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presents BACK IN THE BLACK sponsored by media partners
ADVERTISING BREAKTHROUGHS Bret Giles @bretgiles
New IAB Units
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Slider http://bcove.me/2d480wdz
Demand Side Platforms Advertising becomes a performance channel too
Interest Platforms Software tracks anonymous users. Advertiser provides search keyword phrases or other lists. Platform links phrases to users based on behaviors like cut+paste. Very much in the formative stages.
Captcha
In-Text Reach people directly within content. Higher engagement if properly served, but that remains a big question.
“Sponsored Link” ads Marketer creates educational, entertaining and/or enlightening content. Marketer employs service to syndicate that content. Content appears on publisher sites under “additional reading” links.
Mobile In-Game Advertising Advertisers “sponsor” actions Play to get deals / rewards
q&a

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BITB -- New Technologies, New Marketing

Notas do Editor

  1. How many of you own an HDTV?
  2. Real time bidding
  3. How many of you own a DVR?How many of you fastword through commercial more than 50% of the time? How many of you want to pay for commercials that are being fastforwarded?
  4. For embedded video:Find the link to the youtube video you want to embedGo to http://www.mediaconverter.org/Convert the video to mpeg format and download when the conversion is doneGo to Insert > Movie…Choose if you want it to play automatically or when clicked